{"id":3690,"date":"2015-11-30T09:53:20","date_gmt":"2015-11-30T08:53:20","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3690"},"modified":"2020-06-22T11:37:28","modified_gmt":"2020-06-22T09:37:28","slug":"mcommerce-apps-movil","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mcommerce-apps-movil\/","title":{"rendered":"Hacia el mCommerce v\u00eda apps m\u00f3vil"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4176062591\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mcommerce-apps-movil\/\" data-essbisPostTitle=\"Hacia el mCommerce v\u00eda apps m\u00f3vil\" data-essbisHoverContainer=\"\"><p>Las aplicaciones m\u00f3viles son el recurso nativo por excelencia en el ecosistema m\u00f3vil. En Espa\u00f1a hay 27.7 millones de usuarios que descargan y usan de forma recurrente las aplicaciones m\u00f3viles.<\/p><div class=\"blogs-contenido\" id=\"blogs-3952227705\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>De media usamos activamente unas 14 aplicaciones, siendo muy selectivos en las apps que copan nuestro m\u00f3vil. Aunque Whatsapp y Facebook son las apps preferidas por los usuarios espa\u00f1oles, casi la mitad de las apps que m\u00e1s permanecen en el m\u00f3vil de los usuarios se relacionan con descuentos, como Booking, Privalia o El Tenedor. Algo que va dando s\u00edntomas de c\u00f3mo poco a poco el mCommerce toma lugar en nuestras vidas.<\/p>\n<p>Espa\u00f1a es el quinto pa\u00eds que m\u00e1s compra a trav\u00e9s del m\u00f3vil a nivel mundial<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Perfil del comprador a trav\u00e9s del m\u00f3vil<\/strong><\/h2>\n<p>En su mayor\u00eda los usuarios que hacen compra a trav\u00e9s del m\u00f3vil tienen entre 25 y 34 a\u00f1os, gastan especialmente en&nbsp;viajes, ocio y moda, sectores que encabezan el pago v\u00eda m\u00f3vil. La compra a trav\u00e9s del m\u00f3vil, recoge el Informe sobre el Estado de las Apps en Espa\u00f1a, se hacen preferiblemente a trav\u00e9s del smartphone (59%) seguido de las tablets (41%). Aqu\u00ed para sectores como el retail la compra m\u00f3vil ya supone el 58% de todos los ingresos.<\/p>\n<p>Si bien es cierto que los dispositivos m\u00f3viles se est\u00e1n convirtiendo en el dispositivo de compra preferido para los usuarios, hay un porcentaje muy elevado que usa m\u00faltiples dispositivos.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-419237939\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Por qu\u00e9 crece la compra a trav\u00e9s del m\u00f3vil en app<\/strong><\/h2>\n<p><a href=\"http:\/\/www.theappdate.es\/6o-informe-sobre-el-estado-de-las-apps-en-espana-2015\/\">6 de cada 10 usuarios que compran a trav\u00e9s del&nbsp;m\u00f3vil prefieren hacerlo a trav\u00e9s de apps<\/a> vs desde el explorador m\u00f3vil. Seg\u00fan diferentes estudios, los usuarios compran hasta tres veces m\u00e1s cuando lo hacen desde una app porque es m\u00e1s r\u00e1pido, \u00e1gil y accesible.<\/p>\n<p>Seg\u00fan eBay, el 53% de todas sus transacciones pasan en alg\u00fan momento por alg\u00fan dispositivo m\u00f3vil. Su aplicaci\u00f3n m\u00f3vil ha sido descargada m\u00e1s de 279 millones de veces en todo el mundo, disponible en 8 idiomas y 190 pa\u00edses.<\/p>\n<p>Es decir, el flujo de compra a trav\u00e9s de apps m\u00f3viles es siempre m\u00e1s f\u00e1cil de dirigir que desde una web m\u00f3vil porque desde un punto de usabilidad las apps siempre han resultado una buena v\u00eda para fomentar el engagement y comunicaci\u00f3n con los usuarios\/compradores.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3162704477\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>\u00bfQuieres conocer las \u00faltimas t\u00e9cnicas en Marketing Digital? F\u00f3rmate con este <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>M\u00e1ster en Marketing y Comunicaci\u00f3n Digita<\/strong><\/a><\/span>l de IMF Smart Education.<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2420 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-300x300.jpg\" alt=\"Pilar Mart\u00ednez\" width=\"152\" height=\"152\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-1024x1024.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas.jpg 1552w\" sizes=\"auto, (max-width: 152px) 100vw, 152px\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pilar Mart\u00ednez<\/a><\/strong>, tutora del <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a>&nbsp;de IMF Smart Education<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mcommerce-apps-movil\/\" data-essbisPostTitle=\"Hacia el mCommerce v\u00eda apps m\u00f3vil\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":3691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[445],"tags":[],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hacia el mCommerce v\u00eda apps m\u00f3vil &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a es el quinto pa\u00eds que m\u00e1s compra a trav\u00e9s del m\u00f3vil a nivel mundial. 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