{"id":3712,"date":"2015-12-01T12:44:19","date_gmt":"2015-12-01T11:44:19","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3712"},"modified":"2020-06-22T11:37:33","modified_gmt":"2020-06-22T09:37:33","slug":"thick-data-la-mitad-de-la-manzana-del-big-data","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/","title":{"rendered":"Thick Data, mitad de la manzana del Big Data"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1978855342\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/\" data-essbisPostTitle=\"Thick Data, mitad de la manzana del Big Data\" data-essbisHoverContainer=\"\"><p>El Big Data lleg\u00f3, y aqu\u00ed se quedar\u00e1. Pero se est\u00e1 empezando a comprobar que tal ingente cantidad de datos habr\u00e1 que darles un \u2018conocimiento\u2019. Y es que en muchos de los casos no se llegan a exprimir en todo su valor.<\/p><div class=\"blogs-contenido\" id=\"blogs-3062158477\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El Thick Data, hasta la fecha, ha sido manejado por empresas del \u00e1mbito de las ciencias sociales. Creo sinceramente que es desaprovechar una gran potencial, como es la recogida de ingentes cantidades de datos, como es el Big Data, para poder conocer mejor a los consumidores.<\/p>\n<p>Dicho conocimiento ha sido asunto de estudio de antrop\u00f3logos, soci\u00f3logos y dem\u00e1s ramas asociadas a las ciencias sociales. Gracias al Big Data, aplic\u00e1ndole el Thick Data han podido analizar, pronosticar y deducir conductas de las personas. Si este \u00e1mbito ha sido capaz de sacarle mayor potencial al Big Data, \u00bfpor qu\u00e9 no extrapolarlo al \u00e1mbito m\u00e1s comercial, donde se aglutinan las grandes marcas?<\/p>\n<p>Un ejemplo podr\u00eda ser cualquier tienda, supermercado o grandes almacenes. Si vemos las conductas del consumidor o visitante, gracias a la recogida de datos, como podr\u00edan ser encuestas y trakings inal\u00e1mbricos, se podr\u00eda llegar a las conclusiones del por qu\u00e9 esas normas, tendencias o conductas a la hora de realizar sus compras.<\/p>\n<p>El Big Data, de por s\u00ed, ya es una gran arma. Pero darle mayor potencial con t\u00e9cnicas que nos podr\u00edan ayudar a conocer mejor al consumidor o visitante ser\u00eda perfecto. Ya es muy normal ver como grandes marcas compran estos estudios, y algunas se adentran en el \u00e1mbito de unir las fuerzas del Big Data y el Thick Data dentro de sus organizaciones.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2626991917\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>No falta decir que la informaci\u00f3n es lo m\u00e1s valioso para poder ofertar aquello que el consumidor desea, necesita o se intuye que podr\u00eda encajar en sus gustos. Los equipos de Marketing enfocar\u00edan sus esfuerzos en materializar campa\u00f1as efectivas, dejando los estudios de mercado a equipos dedicados a entender todos esos datos. Si fusion\u00e1ramos dichos equipos, tendr\u00edamos un arma de gran potencial comercial que ayudar\u00eda a\u00fan m\u00e1s a lanzar productos y\/o servicios adecuados a la demanda del mercado.<\/p>\n<p>Crear estos equipos ser\u00eda modificar las estructuras actuales de los equipos de Marketing. Pero creo bien vale la pena el esfuerzo por el cambio y dar mayor agilidad comercial a estos departamentos gracias al conocimiento m\u00e1s profundo que tendr\u00edan del consumidor.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1917249225\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong>Jordi Torregrosa<\/strong><\/a>, consultor de Marketing Digital<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/author\/jorditorregrosa\/\"><strong>Lee m\u00e1s art\u00edculos de Jordi&nbsp;<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/\" data-essbisPostTitle=\"Thick Data, mitad de la manzana del Big Data\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3],"tags":[436,455,84],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-big-data","tag-datos","tag-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thick Data, mitad de la manzana del Big Data &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"El Big Data lleg\u00f3, y aqu\u00ed se quedar\u00e1. 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Pero se est\u00e1 empezando a comprobar que tal ingente cantidad de datos habr\u00e1 que darles un \u2018conocimiento\u2019.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T11:44:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/manzana-big-data-tick-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Thick Data, mitad de la manzana del Big Data\",\"datePublished\":\"2015-12-01T11:44:19+00:00\",\"dateModified\":\"2020-06-22T09:37:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257\"},\"wordCount\":441,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/manzana-big-data-tick-data.jpg\",\"keywords\":[\"Big Data\",\"datos\",\"Internet\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257\",\"name\":\"Thick Data, mitad de la manzana del Big Data &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/thick-data-la-mitad-de-la-manzana-del-big-data\/?o=7257#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/manzana-big-data-tick-data.jpg\",\"datePublished\":\"2015-12-01T11:44:19+00:00\",\"dateModified\":\"2020-06-22T09:37:33+00:00\",\"description\":\"El Big Data lleg\u00f3, y aqu\u00ed se quedar\u00e1. 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