{"id":3835,"date":"2015-12-22T16:47:22","date_gmt":"2015-12-22T15:47:22","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3835"},"modified":"2020-06-22T11:38:19","modified_gmt":"2020-06-22T09:38:19","slug":"tendencias-mas-exito-marketing-digital-2015","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/","title":{"rendered":"Mejores Tendencias de Marketing Digital 2015"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-764149896\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/\" data-essbisPostTitle=\"Mejores Tendencias de Marketing Digital 2015\" data-essbisHoverContainer=\"\"><p>Damos un repaso a todas las estrategias que han tenido m\u00e1s \u00e9xito durante 2015 dentro del sector del <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/span><\/strong>. \u00bfA\u00f1adir\u00edas alguna?<\/p><div class=\"blogs-contenido\" id=\"blogs-2526669368\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"RTB\"><\/span>RTB<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab536fe545fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab536fe545fd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/#RTB\" >RTB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/#m-commerce\" >m-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/#Marketing_de_Contenidos\" >Marketing de Contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/#Inbound_Marketing\" >Inbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/#%C2%BFY_para_el_2016\" >\u00bfY para el 2016?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El gran tapado de la publicidad display. Se est\u00e1 comiendo terreno a la venta de espacios web, como los pre-roll, pop-up, skycrapers, etc. No son canibalizadores en s\u00ed, pero el espacio no vendido, o mejor dicho, todas las visitas de una web, no son compradas en su totalidad. Y darle salida a este inventario de espacios sin vender es un valioso negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"m-commerce\"><\/span>m-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El e-commerce continua siendo el que mas evoluciona del mercado, incluso estando en plena crisis han sido valores positivos en sus ventas. La realidad del m-comemrce es la evoluci\u00f3n de la sociedad a ser totalmente dependientes de la extensi\u00f3n de nuestra mano, el smartphone. Y el e-commerce ha sabido adaptarse. Apoy\u00e1ndose en plataformas como pinterest o instagram, incluso youtube ya est\u00e1 por la labor, No es nada raro hoy en d\u00eda ver el t\u00edpico bot\u00f3n CTA (Call To Action) del \u2018Comprar Ya\u2019 en promocionados en estas plataformas. Las primeras en adoptarlo han sido el sector moda, sobre todo sector lujo, seguido de la electr\u00f3nica.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_de_Contenidos\"><\/span>Marketing de Contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es una de las partes que m\u00e1s auge ha cogido en el mundo del marketing. Muchos apoyados en procesos de Inbound Marketing. Otros para generar informaci\u00f3n de valor a\u00f1adido a futuros consumidores que se interesen por su producto por tratarlo de una forma m\u00e1s \u2018sensible\u2019 a no un producto en su forma m\u00e1s f\u00edsica. Y es que darle razones de las bondades y en que le puede ayudar o puede utilizar el producto es lo m\u00e1s valorado por un consumidor. Y no confundir, por favor, con un pdf de la ficha t\u00e9cnica del producto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_Marketing\"><\/span>Inbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Muchas de las empresas ya empiezan a decantarse por esta t\u00e9cnica de marketing. No es dif\u00edcil de ejecutar. Su dificultad radica en interpretar los resultados, y de eso hace que sea un \u00e9xito o un fracaso. La sociedad est\u00e1 saturada de \u2018publicidad\u2019 y la mayor\u00eda prefieren empezar ellos el proceso de compra con una buena b\u00fasqueda de informaci\u00f3n&nbsp; para decantarse a contactar con aquella empresa que les parece m\u00e1s interesante. Si hacemos una traducci\u00f3n literal del t\u00e9rmino ser\u00eda \u2018atraer\u2019 m\u00e1s que \u2018buscar\u2019. Pero cuando hablamos de esta t\u00e9cnica muchos se olvidan de que es un formato \u2018autom\u00e1tico\u2019, y que se realiza todo \u2018automatizado\u2019. Poner una actualizaci\u00f3n en Facebook no es Inbound Marketing. Es un mensaje, solo eso.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3256459332\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_para_el_2016\"><\/span>\u00bfY para el 2016?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pues en mi humilde opini\u00f3n pasar\u00e1 por el v\u00eddeo. El streaming es ya una realidad. Le come terreno en las horas vistas frente a una pantalla de TV. Muchas son ya las marcas que est\u00e1n por la labor de crear web-series o incluso pel\u00edculas donde ellos est\u00e1n presentes, financi\u00e1ndolas a cambio de salir en posiciones y situaciones a favor de su producto o marca, como el Product Placement o incluso el Branded Content.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.linkedin.com\/pulse\/7-tendencias-de-marketing-digital-para-2016-d%C3%A9borah-rueda?trk=pulse_spock-articles\">\u00a1Conoce las tendencias que vendr\u00e1n para el pr\u00f3ximo 2016 en Marketing Digital!&nbsp;<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"83\" height=\"103\">Jordi Torregrosa<\/strong><\/a>, consultor de Marketing Digital<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3981390383\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/author\/jorditorregrosa\/\"><strong>Lee m\u00e1s art\u00edculos de Jordi&nbsp;<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #993300;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #993300;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/\" data-essbisPostTitle=\"Mejores Tendencias de Marketing Digital 2015\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[210,154,232,20,206],"class_list":["post-3835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-inbound-marketing","tag-marketing-de-contenidos","tag-marketing-digital","tag-rtb","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mejores Tendencias de Marketing Digital 2015 &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Damos un repaso a todas las estrategias que han tenido m\u00e1s \u00e9xito durante 2015 dentro del sector del Marketing Digital.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mejores Tendencias de Marketing Digital 2015\" \/>\n<meta property=\"og:description\" content=\"Damos un repaso a todas las estrategias que han tenido m\u00e1s \u00e9xito durante 2015 dentro del sector del Marketing Digital.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-22T15:47:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/tendencias-marketing-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Mejores Tendencias de Marketing Digital 2015\",\"datePublished\":\"2015-12-22T15:47:22+00:00\",\"dateModified\":\"2020-06-22T09:38:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/\"},\"wordCount\":556,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/tendencias-marketing-digital.jpg\",\"keywords\":[\"inbound marketing\",\"marketing de contenidos\",\"marketing digital\",\"RTB\",\"tendencias\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-mas-exito-marketing-digital-2015\/?o=5657\/page\/80\/\",\"name\":\"Mejores Tendencias de Marketing Digital 2015 &#8226; 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