{"id":384,"date":"2013-05-22T07:57:25","date_gmt":"2013-05-22T07:57:25","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=384"},"modified":"2020-06-22T11:22:52","modified_gmt":"2020-06-22T09:22:52","slug":"el-ambient-marketing-llega-a-madrid","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-ambient-marketing-llega-a-madrid\/","title":{"rendered":"El Ambient Marketing llega a Madrid"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-217310107\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-ambient-marketing-llega-a-madrid\/\" data-essbisPostTitle=\"El Ambient Marketing llega a Madrid\" data-essbisHoverContainer=\"\"><p>Aunque seguro que muchos de vosotros ya sab\u00e9is de lo que estamos hablando, nos referimos a <b>Ambient Marketing<\/b> cuando emplea elementos del entorno para transmitir un <strong>mensaje publicitario<\/strong> pero de forma creativa y vistosa, persiguiendo crear un <strong>gran impacto visual<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-3185899311\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>En ocasiones, podemos pensar que nos referimos a espacios publicitarios, como pueden ser las vallas publicitarias o marquesinas, ya que una de las caracter\u00edsticas principales de este tipo de <strong>marketing<\/strong> es la de integrar la publicidad en el medio, y para ello se emplean objetos de uso cotidiano, pero no, el <b>Ambiente Marketing<\/b> va mucho m\u00e1s all\u00e1.<\/p>\n<p><b>\u00bfQu\u00e9 se pretende conseguir?<\/b><\/p>\n<p>La finalidad principal al realizar este tipo de acciones es la de<strong> llamar la atenci\u00f3n del p\u00fablico objetivo<\/strong>, pero de una manera muy impactante.<\/p>\n<p>Consiguiendo que el p\u00fablico se sienta parte de esa campa\u00f1a publicitaria, que pueda interactuar con los elementos publicitarios, pasando a ser ,por lo tanto, tambi\u00e9n el emisor del mensaje.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-555753668\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><b>\u00bfPor qu\u00e9 tiene tanto \u00e9xito?<\/b><\/p>\n<p>A d\u00eda de hoy, vivimos tan saturados de informaci\u00f3n y campa\u00f1as de publicidad, que pr\u00e1cticamente pasan desapercibidas, y es por eso, que este tipo de<b> marketing<\/b> brinda una oportunidad para crear campa\u00f1as menos formales, con un toque personal y diferenciador, adem\u00e1s de conseguir su objetivo publicitario, a la vez que promocionan la empresa.<\/p>\n<p>Para que ve\u00e1is un ejemplo reciente de <b>Ambient Marketing<\/b>, en <strong>Madrid<\/strong> se est\u00e1 llevando a cabo dentro de la campa\u00f1a publicitaria de la pel\u00edcula \u201cEl Gran Gatsby\u201d, acciones en el <strong>metro de Madrid<\/strong>, que ya han provocado las primeras reacciones.<\/p>\n<p>Es la primera vez que se hace este tipo de <strong>publicidad en Espa\u00f1a<\/strong>, y est\u00e1 siendo ejecutada de la mano de la agencia JCDecaux, quienes han convertido todo el and\u00e9n en un gran decorado, suelo, paredes, techo, bancos, siendo capaces de conseguir tal <strong>impacto visual<\/strong> que al entrar en el ande parece trasladarte a los a\u00f1os 20, pues todo el mobiliario del metro ha sido transformado hasta tal punto, que los bancos son ahora sillones vintage, los pasillos se llenan de escenas de la pel\u00edcula, incluso las papeleras tambi\u00e9n se han camuflado como parte de este decorado, y todo ello ha sido amenizado&nbsp;por&nbsp;un <strong>grupo de actores<\/strong> con el <strong>look de los a\u00f1os 20<\/strong> y la&nbsp; <strong>m\u00fasica ambiental<\/strong> de la pel\u00edcula.<\/p>\n<p>Si todav\u00eda no lo hab\u00e9is visto, pod\u00e9is ver m\u00e1s im\u00e1genes de este decorado en la p\u00e1gina de Metro Madrid.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4052650454\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><em>V\u00eda: <a title=\"Ambient Marketing\" href=\"http:\/\/www.baquia.com\/posts\/2013-05-20-ambient-marketing-el-gran-gatsby-en-el-metro-de-madrid\" target=\"_blank\" rel=\"noopener noreferrer\">Baquia<br \/>\n<\/a><\/em><em><br \/>\n<\/em><\/p>\n<p><em>Esther Trillo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-ambient-marketing-llega-a-madrid\/\" data-essbisPostTitle=\"El Ambient Marketing llega a Madrid\" data-essbisHoverContainer=\"\">","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[87,88],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-ambient-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Ambient Marketing llega a Madrid | IMF Smart Education |<\/title>\n<meta name=\"description\" content=\"Aunque seguro que muchos de vosotros ya sab\u00e9is de lo que estamos hablando, nos referimos a\u00a0Ambient Marketing. 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