{"id":3842,"date":"2015-12-28T11:11:39","date_gmt":"2015-12-28T10:11:39","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3842"},"modified":"2020-06-22T11:38:23","modified_gmt":"2020-06-22T09:38:23","slug":"lo-mas-cool-marketing-digital-en-2015","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/","title":{"rendered":"Lo m\u00e1s cool del Marketing Digital en 2015"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-9644401\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/\" data-essbisPostTitle=\"Lo m\u00e1s cool del Marketing Digital en 2015\" data-essbisHoverContainer=\"\"><p>Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o. \u00bfEchas alguna en falta?<\/p><div class=\"blogs-contenido\" id=\"blogs-2259627239\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Youtubers_como_influencers\"><\/span><strong>Youtubers como influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52c994620a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52c994620a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/#Youtubers_como_influencers\" >Youtubers como influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/#Webrooming_y_showrooming\" >Webrooming y showrooming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/#Redes_sociales_efimeras\" >Redes sociales ef\u00edmeras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/#Dark_Social\" >Dark Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/#%C2%BFY_para_el_2016\" >\u00bfY para el 2016?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Es la red preferida por los <strong>millennials<\/strong>, y por los tampoco lo son tambi\u00e9n. El streaming es lo m\u00e1s demandado y que el que genera mayor trafico en la red. No solo por los megas que consume un video, sino porque lo audiovisual en la red est\u00e1 cogiendo enteros entre la sociedad. Ya no es nada raro ver anuncios con personajes famosos en la TV. Ahora los protagonistas son los denominados \u2018youtubers\u2019. Aquellos que hablan de un tema en concreto y que tienen miles, e incluso millones, de seguidores y de visualizaciones. Los unboxing, los comentarios sobre videojuegos, y los tutoriales son los grandes beneficiados de este tr\u00e1fico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Webrooming_y_showrooming\"><\/span><strong>Webrooming y showrooming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diganme \u00bfcon cu\u00e1ntas personas se han cruzado hoy por la calle o una tienda con un smartphone en la mano delante de un escaparate o lineal de supermercado? ,o , \u00bfCu\u00e1ntas b\u00fasquedas ha realizado en busca de un producto en concreto y conocerlo mejor antes de ir a tocarlo-verlo a la tienda de electr\u00f3nica? Cada vez es mayor la penetraci\u00f3n de esta forma de informarse en nuestra sociedad. Raro ser\u00e1, y no creo que muy lejano, que los minoristas, retailers y comercios locales tengan la imperiosa necesidad de adentrarse en el Marketing de Proximidad para dar soluci\u00f3n a estas tendencias sociol\u00f3gicas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redes_sociales_efimeras\"><\/span>Redes sociales ef\u00edmeras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nadie niega que Snapchat es la red favorita (solo por delante est\u00e1 youtube como red preferida) de los \u2018millennials\u2019. Y es que la privacidad es uno de los pilares de esta generaci\u00f3n. No desean ser investigados, o que puedan leerse los comentarios entre sus amigos. Prefieren ser m\u00e1s discretos, y este tipo de red son las que se llevan ese tr\u00e1fico. Y dentro de poco tambi\u00e9n lo ser\u00e1n otro tipo de generaciones, no las m\u00e1s j\u00f3venes, sino las anteriores. Muchos de los usuarios ya no comentan tan abiertamente como lo hac\u00edan antes. Ni comparten todo lo que ven. Y eso hace que la publicidad empiece a perseguirlos y estos se defiendan y\u00e9ndose a otras plataformas sociales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dark_Social\"><\/span>Dark Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mucha de la informaci\u00f3n que viaja por la red es \u2018oculta\u2019 a la mayor\u00eda de los trackeadores. La privacidad y la confidencialidad est\u00e1n ganando terreno a las redes abiertas. No es extra\u00f1o ya recibir links o comentarte algo sobre alg\u00fan tema mediante mensajer\u00eda instant\u00e1nea, mensajes privados, chat\u2019s, mail, o incluso, y en menor medida, los SMS -si a\u00fan existen, muchas de las operadoras te lo ofrecen ilimitado en sus planes y se utiliza como canal privado de conversaci\u00f3n P2P.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2442672166\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_para_el_2016\"><\/span>\u00bfY para el 2016?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pues creo sinceramente que la tecnolog\u00eda entrar\u00e1 en las labores de los vendedores y personas que te atienden en un local de centro comercial o en cualquier comercio tipo retail, incluso servicios p\u00fablicos. El Marketing de Proximidad \u2013creo- ser\u00e1 la nueva era de comunicarse con el consumidor, antes, durante y despu\u00e9s de la etapa de cualquier venta. El interactuar con maniqu\u00eds para ver c\u00f3mo queda un vestido o chaqueta ser\u00e1 lo m\u00e1s demandado. O las marquesinas del autob\u00fas para conocer cuando llegar\u00e1 el pr\u00f3ximo autob\u00fas de la l\u00ednea 15 no ser\u00e1 cosa no del futuro, sino del presente.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"104\" height=\"129\">Jordi Torregrosa<\/strong><\/a>, consultor de Marketing Digital<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2301999466\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/author\/jorditorregrosa\/\"><strong>Lee m\u00e1s art\u00edculos de Jordi&nbsp;<\/strong><\/a><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/\" data-essbisPostTitle=\"Lo m\u00e1s cool del Marketing Digital en 2015\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[480,232,23,206],"class_list":["post-3842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-de-proximidad","tag-marketing-digital","tag-redes-sociales","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo m\u00e1s cool del Marketing Digital en 2015 &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo m\u00e1s cool del Marketing Digital en 2015\" \/>\n<meta property=\"og:description\" content=\"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-28T10:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"905\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Lo m\u00e1s cool del Marketing Digital en 2015\",\"datePublished\":\"2015-12-28T10:11:39+00:00\",\"dateModified\":\"2020-06-22T09:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg\",\"keywords\":[\"marketing de proximidad\",\"marketing digital\",\"redes sociales\",\"tendencias\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\",\"name\":\"Lo m\u00e1s cool del Marketing Digital en 2015 &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg\",\"datePublished\":\"2015-12-28T10:11:39+00:00\",\"dateModified\":\"2020-06-22T09:38:23+00:00\",\"description\":\"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg\",\"width\":1280,\"height\":905,\"caption\":\"lo m\u00e1s cool del marketing digital en 2015\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\",\"name\":\"Jordi Torregrosa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg\",\"caption\":\"Jordi Torregrosa\"},\"description\":\"Consultor Digital, CEO y Socio-Fundador de Socialcorp Consultor\u00eda Digital y Servicios Profesionales, hoy os invitamos a descubrir un nuevo art\u00edculo elaborado por nuestro experto en marketing digital y digital coach, Jordi Torregrosa. Inform\u00e1tico, vendedor, gestor, director y emprendedor. Un multidisciplinario reconvertido en empresario -con los tiempos que corren-. Su formaci\u00f3n le ha dado la oportunidad de realizar sus sue\u00f1os. Se ha puesto como misi\u00f3n ayudar a conseguir metas y cubrir necesidades de los dem\u00e1s, crear valor, diferenciarse, transmitir su conocimiento y evolucionar. Su lema es \\\"Buscando las conexiones futuras\\\".\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/twitter.com\/JordiTorregrosa\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lo m\u00e1s cool del Marketing Digital en 2015 &#8226; Blog de Marketing Online","description":"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/","og_locale":"es_ES","og_type":"article","og_title":"Lo m\u00e1s cool del Marketing Digital en 2015","og_description":"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound","og_site_name":"Blog de Marketing Online","article_published_time":"2015-12-28T10:11:39+00:00","article_modified_time":"2020-06-22T09:38:23+00:00","og_image":[{"width":1280,"height":905,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg","type":"image\/jpeg"}],"author":"Jordi Torregrosa","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/JordiTorregrosa","twitter_misc":{"Escrito por":"Jordi Torregrosa","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound"},"author":{"name":"Jordi Torregrosa","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738"},"headline":"Lo m\u00e1s cool del Marketing Digital en 2015","datePublished":"2015-12-28T10:11:39+00:00","dateModified":"2020-06-22T09:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound"},"wordCount":622,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg","keywords":["marketing de proximidad","marketing digital","redes sociales","tendencias"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound","name":"Lo m\u00e1s cool del Marketing Digital en 2015 &#8226; Blog de Marketing Online","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg","datePublished":"2015-12-28T10:11:39+00:00","dateModified":"2020-06-22T09:38:23+00:00","description":"Estamos a punto de finalizar el 2015 y con ellos es momento de reflexionar acerca de las tendencias m\u00e1s exitosas en marketing digital que han marcado el a\u00f1o.\u00a0","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-mas-cool-marketing-digital-en-2015\/?q=inbound#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/12\/marketing-digital-2015.jpg","width":1280,"height":905,"caption":"lo m\u00e1s cool del marketing digital en 2015"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738","name":"Jordi Torregrosa","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg","caption":"Jordi Torregrosa"},"description":"Consultor Digital, CEO y Socio-Fundador de Socialcorp Consultor\u00eda Digital y Servicios Profesionales, hoy os invitamos a descubrir un nuevo art\u00edculo elaborado por nuestro experto en marketing digital y digital coach, Jordi Torregrosa. Inform\u00e1tico, vendedor, gestor, director y emprendedor. Un multidisciplinario reconvertido en empresario -con los tiempos que corren-. Su formaci\u00f3n le ha dado la oportunidad de realizar sus sue\u00f1os. Se ha puesto como misi\u00f3n ayudar a conseguir metas y cubrir necesidades de los dem\u00e1s, crear valor, diferenciarse, transmitir su conocimiento y evolucionar. Su lema es \"Buscando las conexiones futuras\".","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/JordiTorregrosa"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 15:58:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=3842"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3842\/revisions"}],"predecessor-version":[{"id":9932,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3842\/revisions\/9932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/3843"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=3842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=3842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=3842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}