{"id":3907,"date":"2016-01-25T10:18:36","date_gmt":"2016-01-25T09:18:36","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3907"},"modified":"2020-06-22T11:39:13","modified_gmt":"2020-06-22T09:39:13","slug":"el-internet-de-las-cosas-las-smart-home-y-la-transformacion-en-los-habitos-de-compra","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-internet-de-las-cosas-las-smart-home-y-la-transformacion-en-los-habitos-de-compra\/","title":{"rendered":"El Internet de las Cosas, las Smart Home y la transformaci\u00f3n en los h\u00e1bitos de compra"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-923679002\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-internet-de-las-cosas-las-smart-home-y-la-transformacion-en-los-habitos-de-compra\/\" data-essbisPostTitle=\"El Internet de las Cosas, las Smart Home y la transformaci\u00f3n en los h\u00e1bitos de compra\" data-essbisHoverContainer=\"\"><p><strong>IoT, Internet of Things, o conocido como el Internet de las cosas&nbsp;<\/strong>va a ser el siguiente paso revolucionario dentro de la digitalizaci\u00f3n del mundo real. Conectarnos a nuestro entorno es la irremediable evoluci\u00f3n de la sociedad.&nbsp;Grandes marcas de gran consumo ya han empezado con ello.<\/p><div class=\"blogs-contenido\" id=\"blogs-992118628\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>En el pasado CES Las Vegas, Samsung present\u00f3 su nevera que incorpora c\u00e1maras interiores que a trav\u00e9s de un dispositivo inal\u00e1mbrico que se puede conectar a Internet podamos comprobar que nos queda en las estanter\u00edas de nuestra nevera y acceder a ello desde el propio supermercado con nuestro dispositivo m\u00f3vil.<\/p>\n<p>O el ejemplo de LG con su SmartThinQ, el cu\u00e1l controla diversos aparatos electr\u00f3nicos de la casa y nos avisa de si falta detergente, caf\u00e9, agua o lo que se le haya programado.<\/p>\n<p>Otro dispositivo de Samsung es el televisor modular de 16 paneles aut\u00f3nomos. Un dispositivo perfecto si pensamos en marketing. Un consumidor esta viendo una serie, y mientras hacen un anuncio se pueda abrir una Landing en uno de los paneles para acabar de informarse, acceder a la plataforma eCommerce y compartirlo por redes sociales en otro de los paneles. <strong>Una forma de combatir y potenciar la multipantalla.<\/strong><\/p>\n<p>Whirpool va m\u00e1s all\u00e1 en ayudar a la hora de hacer la compra. Sus electrodom\u00e9sticos integrar\u00e1n dispositivos conectables a Internet para realizar por si solos la compra de los productos que necesitan para su perfecto funcionamiento. Detergente, jab\u00f3n, un simple pedido a Amazon y al d\u00eda siguiente lo tienes en casa.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3590159632\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Los fabricantes del Parrot Pot, una maceta inteligente, nos avisar\u00e1 de cuando necesita algo la planta. Riega y abona autom\u00e1ticamente. Si hace falta algo nos avisar\u00e1 para que lo repongamos.<\/p>\n<p>Todo ello facilita la vida del consumidor y le aporta informaci\u00f3n valiosa a la hora de ir a realizar la compra. Queda poco para que <strong>\u2018hacer la lista de la compra y dejarla en un im\u00e1n en la nevera\u2019<\/strong> pasen a la historia m\u00e1s reciente.<\/p>\n<p>Y lo m\u00e1s destacado es el inter\u00e9s e inversi\u00f3n en producir \u2018asistentes del hogar\u2019, al m\u00e1s t\u00edpico robot, entre los cuales destaca el inter\u00e9s de Mark Zuckerberg, uno de los fundadores de Facebook y actual CEO, en ese tipo de dispositivos.&nbsp; Dar acceso a ti o a los amigos por reconocimiento facial o huellas t\u00e1ctiles, avisarte y realizar la lista o pedido de la falta de alg\u00fan alimento o cualquier otro producto, conectar cafeteras, lavadoras, TV\u2019s, aire a condicionado o calefacci\u00f3n, ser\u00edan algunas de las \u2018facultades de la AI\u2019 (inteligencia artificial) que ser\u00edan el conector de todos los dispositivos conectados.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1706239474\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Las Smart Home y el IoT llegan con fuerza, y un apunte para apostar por ello. En el 2020 se espera que <strong>est\u00e9n conectados a la red de redes m\u00e1s de 20 mil millones de dispositivos.<\/strong> Cifra para nada despreciable como para no tenerlo en cuenta para el \u00bffuturo?<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"112\" height=\"138\"><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong>Jordi Torregrosa<\/strong><\/a>, consultor de Marketing Digital<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-internet-de-las-cosas-las-smart-home-y-la-transformacion-en-los-habitos-de-compra\/\" data-essbisPostTitle=\"El Internet de las Cosas, las Smart Home y la transformaci\u00f3n en los h\u00e1bitos de compra\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[235,377],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-ecommerce","tag-internet-de-las-cosas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO 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