{"id":4032,"date":"2016-02-25T11:55:58","date_gmt":"2016-02-25T10:55:58","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4032"},"modified":"2020-06-22T11:40:50","modified_gmt":"2020-06-22T09:40:50","slug":"mejores-libros-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/","title":{"rendered":"10 libros imprescindibles sobre Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3646812995\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/\" data-essbisPostTitle=\"10 libros imprescindibles sobre Marketing\" data-essbisHoverContainer=\"\"><p>Aunque resulta dif\u00edcil hacer una lista de los mejores libros sobre marketing (porque esta ser\u00eda interminable), os presentamos una lista de los 10 imprescindibles que van desde los m\u00e1s b\u00e1sico a \u00e1mbitos m\u00e1s especializados como puede ser el&nbsp;<span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing digital<\/a><\/strong><\/span>, orientaci\u00f3n al cliente o el neuromarketing.<\/p><div class=\"blogs-contenido\" id=\"blogs-2380372311\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Conceptos_Instrumentos_y_Estrategias\"><\/span><em>Marketing: Conceptos, Instrumentos y Estrategias<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524eb91f6c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524eb91f6c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Marketing_Conceptos_Instrumentos_y_Estrategias\" >Marketing: Conceptos, Instrumentos y Estrategias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#El_Libro_Rojo_de_la_Publicidad\" >El Libro Rojo de la Publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Neuromarketing\" >Neuromarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#La_vaca_purpura\" >La vaca p\u00farpura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#El_arte_de_cautivar_Guia_para_sobresalir_influir_y_triunfar\" >El arte de cautivar: Gu\u00eda para sobresalir, influir y triunfar&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Marketing_30\" >Marketing 3.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Marketing_de_Guerrilla_para_Emprendedores_Valientes\" >Marketing de Guerrilla para Emprendedores Valientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Los_100_errores_de_la_experiencia_de_cliente\" >Los 100 errores de la experiencia de cliente&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#Marketing_Digital_Guia_basica_para_digitalizar_tu_empresa\" >Marketing Digital. Gu\u00eda b\u00e1sica para digitalizar tu empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/#El_Marketing_de_la_felicidad\" >El Marketing de la felicidad&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Autor:&nbsp;Ram\u00f3n Rufin Moreno<\/strong><\/p>\n<p><strong>Editorial: UNED&nbsp;<\/strong><\/p>\n<p>Se trata de un libro b\u00e1sico para aquellos que quieren introducirse en el mundo del marketing. Es un libro \u00fatil donde aprender los aspectos b\u00e1sicos del Marketing, as\u00ed como conocer desde el punto de vista pr\u00e1ctico algunas de las estrategias principales de las marcas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_Libro_Rojo_de_la_Publicidad\"><\/span><em>El Libro Rojo de la Publicidad<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Luis Bassat&nbsp;<\/strong><\/p><div class=\"blogs-contenido_3\" id=\"blogs-3736315760\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>Editorial: DeBolsillo&nbsp;<\/strong><\/p>\n<p>Un cl\u00e1sico donde los haya. Por lo que representa Bassat en el sector se ha convertido en uno de los libros m\u00e1s recomendados dentro y fuera de nuestras fronteras. Aunque su t\u00edtulo se centre en la publicidad, se aprender\u00e1n una infinidad de estrategias aplicables en el sector del Marketing. \u00a1Es un impresicindible!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Neuromarketing\"><\/span><em>Neuromarketing<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: N\u00e9stor P. Braidot&nbsp;<\/strong><\/p>\n<p><strong>Editorial: Gesti\u00f3n 2000<\/strong><\/p>\n<p>Braidot es un aut\u00e9ntico experto del neuromarketing. Cualquiera que se sienta atra\u00eddo por esta disciplina este libro se convierte en la mejor de las opciones. Adem\u00e1s, se trata de una especializaci\u00f3n cada vez m\u00e1s valorada dentro del mundo del marketing con una aplicaci\u00f3n en todos los \u00e1mbitos orientados al consumidor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_vaca_purpura\"><\/span><em>La vaca p\u00farpura <\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Seth Godin<\/strong><\/p>\n<p><strong>Editorial: Gesti\u00f3n 2000<\/strong><\/p>\n<p>Un libro basado en marcar la diferencia para alcanzar el \u00e9xito. Es, sin duda, un libro altamente recomendable para aquellos que sientan las ganas de innovar y crear cosas nuevas. Por otro lado su autor es uno de los m\u00e1ximos influyentes del sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_arte_de_cautivar_Guia_para_sobresalir_influir_y_triunfar\"><\/span><em>El arte de cautivar: Gu\u00eda para sobresalir, influir y triunfar&nbsp;<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Guy Kawasaki<\/strong><\/p>\n<p><strong>Editorial Gesti\u00f3n 2000&nbsp;<\/strong><\/p>\n<p>En un mundo&nbsp;tan competitivo, las empresas necesitan diferenciarse llegando, pr\u00e1cticamente a enamorar al consumidor.&nbsp;Guy Kawasaki, experto en nuevas tecnolog\u00edas aplicadas al marketing, nos da las claves de c\u00f3mo conquistar a un consumidor cada vez m\u00e1s exigente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_30\"><\/span><em>Marketing 3.0 <\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Philip Kotler&nbsp;<\/strong><\/p>\n<p><strong>Editorial: LID&nbsp;<\/strong><\/p>\n<p>En esta lista no puede faltar un libro del padre del marketing moderno. Kotler&nbsp;nos sit\u00faa en un mundo en continua evoluci\u00f3n y donde el marketing cabalga al mismo ritmo. En este sentido, la tecnolog\u00eda ser\u00e1 la protagonista de este nuevo contexto donde el sector ha de orientarse para adaptarse a las necesidades del nuevo consumidor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_de_Guerrilla_para_Emprendedores_Valientes\"><\/span><em>Marketing de Guerrilla para Emprendedores Valientes<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Carlos Bravo&nbsp;<\/strong><\/p>\n<p><strong>Editorial: La Esfera de los Libros<\/strong><\/p>\n<p>Para los amantes de un marketing innovador, este libro es totalmente recomendable. El marketing de guerrilla es la nueva manera de comunicar marca&nbsp;y es aqu\u00ed donde las marcas demuestran su capacidad creativa y de identificarse con su p\u00fablico. Carlos Bravo, adem\u00e1s, es un experto en este campo. \u00a1No te lo pierdas!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_100_errores_de_la_experiencia_de_cliente\"><\/span><em>Los 100 errores de la experiencia de cliente&nbsp;<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Juan Carlos Alcaide<\/strong><\/p>\n<p><strong>Editorial: ESIC Editorial<\/strong><\/p>\n<p>La orientaci\u00f3n al ciente es clave para el \u00e9xito de la empresa. Y de esto son cada vez m\u00e1s conscientes las marcas. En este libro descubrir\u00e1s los errores m\u00e1s comunes que suelen cometer las empresas de cara a la satisfacci\u00f3n del cliente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Digital_Guia_basica_para_digitalizar_tu_empresa\"><\/span><em>Marketing Digital. Gu\u00eda b\u00e1sica para digitalizar tu empresa<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autores: Josep Mart\u00ednez Polo y Jes\u00fas Mart\u00ednez S\u00e1nchez<\/strong><\/p>\n<p><strong>Editorial: UOC<\/strong><\/p>\n<p>La Era Digital est\u00e1 aqu\u00ed y con ella la necesidad de estar presente en un mundo lleno de oportunidades. Quien quiera emprender un negocio este puede ser un libro imprescindible para conocer el alcance y posibilidades que ofrecen las nuevas tecnolog\u00edas al negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_Marketing_de_la_felicidad\"><\/span><em>El Marketing de la felicidad&nbsp;<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Autor: Guiseppe Cavallo&nbsp;<\/strong><\/p>\n<p><strong>Editorial: Codice<\/strong><\/p>\n<p>Desde una perspectiva \u00e9tica, este libro aborda la opci\u00f3n de aplicar un marketing sostenible y moralmente mejor. Se trata de un libro que expone algunas de las estrategias que permiten hacer a las empresas ganadoras usando siempre estrategias sostenibles y \u00e9ticas.<\/p>\n<p>&nbsp;<\/p>\n<p>Por supuesto, est\u00e1s invitado a a\u00f1adir tus libros preferidos de Marketing \u00a1Adelante! \ud83d\ude42<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1862464560\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3380 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-300x300.jpeg\" alt=\"Deborah Rueda en el BLOG de Marketing de IMF\" width=\"121\" height=\"121\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=3380&amp;referrer=4032\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-300x300.jpeg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-150x150.jpeg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-1024x1024.jpeg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-200x200.jpeg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda-80x80.jpeg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/08\/deborahrueda.jpeg 1536w\" sizes=\"auto, (max-width: 121px) 100vw, 121px\" \/><a id=\"longdesc-return-3380\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/deborahrueda\"><strong>D\u00e9borah Rueda<\/strong><\/a>, Community Manager y Content Manager en <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/span><\/strong><\/p>\n<p class=\"ProfileHeaderCard-screenname u-inlineBlock u-dir\" dir=\"ltr\"><strong><span style=\"color: #00ccff;\"><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/Deborah_Rueda\">@<span class=\"u-linkComplex-target\">Deborah_Rueda<\/span><\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/\" data-essbisPostTitle=\"10 libros imprescindibles sobre Marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":12,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3],"tags":[525,8772,88],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-libros","tag-mercadotecnia","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 libros imprescindibles sobre Marketing\u00a0- IMF<\/title>\n<meta name=\"description\" content=\"Aunque resulta dif\u00edcil hacer una lista de los mejores libros sobre marketing (porque esta ser\u00eda interminable) os presentamos una lista de 10 imprescindibles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 libros imprescindibles sobre Marketing\" \/>\n<meta property=\"og:description\" content=\"Aunque resulta dif\u00edcil hacer una lista de los mejores libros sobre marketing (porque esta ser\u00eda interminable) os presentamos una lista de 10 imprescindibles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-25T10:55:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:40:50+00:00\" \/>\n<meta property=\"og:image\" 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