{"id":4091,"date":"2016-03-07T18:43:40","date_gmt":"2016-03-07T17:43:40","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4091"},"modified":"2020-06-22T11:41:10","modified_gmt":"2020-06-22T09:41:10","slug":"nuevo-usuario-2-0-co-creador-nuestra-marca","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/","title":{"rendered":"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3708598823\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/\" data-essbisPostTitle=\"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca?\" data-essbisHoverContainer=\"\"><p style=\"text-align: justify;\">Despu\u00e9s de estudiar los primeros cap\u00edtulos del apasionante <strong><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n&nbsp;Digital<\/a><\/span><\/strong>, he podido observar y aprender que los clientes disponen cada vez de m\u00e1s peso&nbsp;en nuestras empresas y, por consecuencia, en nuestra marca. La importancia de sus&nbsp;comentarios es la clave para mejorar la reputaci\u00f3n on line de nuestra marca y, por&nbsp;supuesto, generar un aumento tanto de ventas como de protagonismo. Pero, \u00bfes f\u00e1cil&nbsp;\u00a8vendernos\u00a8 on-line?.<\/p><div class=\"blogs-contenido\" id=\"blogs-362181932\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p style=\"text-align: justify;\">Las ventas por internet de un producto o la creaci\u00f3n de un nuevo negocio on line no es&nbsp;algo f\u00e1cil de conseguir.<\/p>\n<p style=\"text-align: justify;\"><strong>Algunos estudios indican que 8 de cada 10 tiendas on line acaban&nbsp;cerrando durante sus 3 primeros a\u00f1os de vida<\/strong>. Si esto es as\u00ed, y los emprendedores no lo&nbsp;consideran tarea f\u00e1cil, \u00bfes entonces sencillo mantener una buena imagen de nuestra&nbsp;marca en la red? \u00bfes sencillo obtener una buena reputaci\u00f3n?.<\/p>\n<p style=\"text-align: justify;\">Considero que una de las claves para conseguir estos objetivos, puede ser incentivar los&nbsp;comentarios de nuestros clientes. Que su participaci\u00f3n sea tan relevante, nos hace ver&nbsp;que <strong>ha nacido una nueva forma de entender las relaciones sociales: El estado de&nbsp;participaci\u00f3n social.&nbsp;<\/strong><\/p>\n<p style=\"text-align: justify;\">Conseguir comentarios y actitudes positivas hacia nuestra marca es el punto esencial&nbsp;a tener en cuenta dentro de nuestra estrategia digital. Por ello, consideramos&nbsp;fundamental dise\u00f1ar y ejecutar determinadas acciones que hagan que los usuarios se&nbsp;sientan c\u00f3modos con lo que ofrecemos, en definitiva, con lo que queremos mostrar de&nbsp;nuestra marca y ello les impulse a participar.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2456474204\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p style=\"text-align: justify;\">Es indudable que con el mundo digital, se ha pasado de un usuario o un cliente est\u00e1tico a uno&nbsp;maduro, inquieto y sobre todo muy din\u00e1mico. <strong>Esta es la absoluta evoluci\u00f3n del usuario&nbsp;1.0 al 2.0<\/strong>. Es una parte de la metamorfosis digital en la que estamos inmersos todos&nbsp;nosotros, casi sin quererlo.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, no debemos olvidar que las recomendaciones tambi\u00e9n cuentan y mucho.&nbsp;Antes, el tama\u00f1o, la aceptaci\u00f3n y el n\u00famero de personas a las que llegaba nuestro&nbsp;mensaje era nuestra mejor carta de presentaci\u00f3n, sin embargo, ahora tenemos que a\u00f1adir&nbsp;como objetivo final a nuestra estrategia, la influencia en la decisi\u00f3n del consumidor&nbsp;generando \u00e9ste recomendaciones de forma natural. <strong>Creando, as\u00ed, c\u00edrculos de confianza y&nbsp;mensajes atractivos para obtener el fen\u00f3meno de la \u00abviralidad\u00bb.<\/strong><\/p>\n<p style=\"text-align: justify;\">En definitiva, la relaci\u00f3n empresa-cliente es mucho mas fluida hoy en d\u00eda, <strong>hemos&nbsp;conseguido un nuevo consumidor \u00a8Prosumer\u201d<\/strong>, capaces de ser no s\u00f3lo consumidores de&nbsp;informaci\u00f3n si no, productores de la misma.<\/p>\n<p style=\"text-align: justify;\">Esta es la filosof\u00eda 2.0 que convierte a nuestro cliente en un claro embajador de nuestra&nbsp;marca. Somos la sociedad 2.0.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1637967822\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4098 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/03\/Laura-de-Miguel-1.jpg\" alt=\"Laura de Miguel\" width=\"126\" height=\"193\"><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.linkedin.com\/in\/laurademiguelramirez\">Laura de Miguel<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">@Laura_deMiguel<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/\" data-essbisPostTitle=\"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca?\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":4107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[97,235,432],"class_list":["post-4091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-clientes","tag-ecommerce","tag-imagen-de-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo usuario 2.0 \u00bfco-creador de nuestra marca? &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Conseguir comentarios y actitudes positivas hacia nuestra marca es el punto esencial a tener en cuenta dentro de nuestra estrategia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca?\" \/>\n<meta property=\"og:description\" content=\"Conseguir comentarios y actitudes positivas hacia nuestra marca es el punto esencial a tener en cuenta dentro de nuestra estrategia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-07T17:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/03\/Marca-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo de Colaboradores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imf_education\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de Colaboradores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation\"},\"author\":{\"name\":\"Equipo de Colaboradores\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\"},\"headline\":\"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca?\",\"datePublished\":\"2016-03-07T17:43:40+00:00\",\"dateModified\":\"2020-06-22T09:41:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/03\/Marca-marketing.jpg\",\"keywords\":[\"clientes\",\"ecommerce\",\"Imagen de marca\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevo-usuario-2-0-co-creador-nuestra-marca\/?q=implementation\",\"name\":\"Nuevo usuario 2.0 \u00bfco-creador de nuestra marca? 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