{"id":4129,"date":"2016-03-08T17:38:14","date_gmt":"2016-03-08T16:38:14","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4129"},"modified":"2020-06-22T11:41:14","modified_gmt":"2020-06-22T09:41:14","slug":"confluyen-ambush-marketing-los-ads","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/","title":{"rendered":"C\u00f3mo confluyen el Ambush Marketing y los Ads"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1075693741\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/\" data-essbisPostTitle=\"C\u00f3mo confluyen el Ambush Marketing y los Ads\" data-essbisHoverContainer=\"\"><p style=\"text-align: justify;\"><a id=\"longdesc-return-4132\"><\/a>El <strong>Ambush marketing<\/strong> es la acci\u00f3n marketiana de subirse a una tendencia para ganar&nbsp;notoriedad y publicitarse con la ley del m\u00ednimo esfuerzo. Y ya se puede con los Ads.<\/p><div class=\"blogs-contenido\" id=\"blogs-3429867509\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p style=\"text-align: justify;\">Una sentencia del Tribunal Supremo as\u00ed lo avala y fundamenta&nbsp;jur\u00eddicamente. <strong>Ya es posible contratar palabras clave que tengan que ver con la&nbsp;competencia<\/strong>. Todo tiene un l\u00edmite, pero este puede ya ser la l\u00ednea roja.<\/p>\n<p style=\"text-align: justify;\">Si se contrata, por ejemplo, un PPC (pay per click) se tiene la posibilidad de pagar por&nbsp;salir en lugares privilegiados; como son las primeras posiciones, y otros lugares de la&nbsp;primera SERP lanzada por el buscador. <strong>Ahora se podr\u00e1 contratar esas \u2018keywords\u2019 que&nbsp;hagan referencia a t\u00e9rminos utilizados por la competencia, pero que no podr\u00e1n ser&nbsp;utilizadas en el propio anuncio<\/strong>. La sentencia indica que la propiedad de la marca no es&nbsp;inviolable, y que puede ser utilizada por terceros mientras no se menoscabe la&nbsp;titularidad o d\u00e9 a confusi\u00f3n. En este caso la conjunci\u00f3n de dos palabras del diccionario&nbsp;castellano no puede ser utilizada en propiedad por nadie. Y aqu\u00ed es donde entramos en&nbsp;la l\u00ednea roja.<\/p>\n<p style=\"text-align: justify;\">Las marcas registradas no entran en esta valoraci\u00f3n, ya que son propiedad&nbsp;industrial y de sus leg\u00edtimos propietarios, por ejemplo el del propio buscador, Google.<\/p>\n<p style=\"text-align: justify;\">As\u00ed que si se intenta sobrepasar esta \u2018l\u00ednea roja\u2019 puede que no le den la sentencia a su&nbsp;favor, m\u00e1s bien lo contrario.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4216098071\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p style=\"text-align: justify;\">Ejemplos han existido, entra marcas ecommerce y marcas de lujo o de gran popularidad.&nbsp;Y todas han sido claras en el Tribunal Superior Europeo. <strong>Se ha utilizado la marca para&nbsp;exhibir el producto en una b\u00fasqueda sin menoscabo ni vulnerar los derechos de la marca&nbsp;registrada.<\/strong><\/p>\n<h2 style=\"text-align: justify;\">El SEO puede ganar la batalla<\/h2>\n<p style=\"text-align: justify;\">Optimizar una campa\u00f1a SEM con las keywords m\u00e1s utilizadas por el usuario es lo m\u00e1s&nbsp;l\u00f3gico para un anunciante. Si no menosprecia, menoscaba o utiliza de forma partidaria y&nbsp;subjetiva para decantar un click en una SERP a un usuario, y este percibe que lo que all\u00ed&nbsp;se anuncia es claro, transparente, muestra claramente quien es el anunciante y no se use&nbsp;para enga\u00f1ar al usuario, es valido utilizar tales keys.<\/p>\n<p style=\"text-align: justify;\">Posicionarse bien es dif\u00edcil. Muy dif\u00edcil. Esto abre una puerta para que con unos euros&nbsp;m\u00e1s, ya que posicionarse con una keyword que no es tu marca resulta m\u00e1s caro, sea m\u00e1s&nbsp;f\u00e1cil llegar al target mediante las palabras clave que se identifican con tu producto, y&nbsp;que son las m\u00e1s utilizadas por los internautas. As\u00ed que <strong>las t\u00e9cnicas de Ambush&nbsp;Marketing en este caso bien podr\u00edan ser consideradas y extrapoladas al SEO y al&nbsp;posicionamiento en las campa\u00f1as ADS.<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #800000;\"><span style=\"color: #000000;\">Aqu\u00ed puedes leer<\/span><\/span><strong><span style=\"color: #800000;\">&nbsp;<a style=\"color: #800000;\" href=\"http:\/\/www.poderjudicial.es\/search\/doAction?action=contentpdf&amp;databasematch=TS&amp;reference=7608207&amp;links=Maherlo%20Ib%C3%A9rica&amp;optimize=20160227&amp;publicinterface=true\">la sentencia del Tribunal Supremo&nbsp;<\/a><\/span><\/strong><\/p><div class=\"blogs-contenido_2\" id=\"blogs-2640197655\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"116\" height=\"146\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4025\"><a id=\"longdesc-return-1876\"><\/a><\/strong><\/p>\n<p><strong>Jordi Torregrosa<\/strong>, consultor de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/span><\/p>\n<p><strong><span style=\"color: #00ccff;\"><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/\" data-essbisPostTitle=\"C\u00f3mo confluyen el Ambush Marketing y los Ads\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[532],"tags":[335,88,234,52],"class_list":["post-4129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-ambush-marketing","tag-publicidad","tag-sem","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo confluyen el Ambush Marketing y los Ads &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Se podr\u00e1 contratar esas \u2018keywords\u2019 que hagan referencia a t\u00e9rminos utilizados por la competencia, pero que no podr\u00e1n ser utilizadas en el propio anuncio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo confluyen el Ambush Marketing y los Ads\" \/>\n<meta property=\"og:description\" content=\"Se podr\u00e1 contratar esas \u2018keywords\u2019 que hagan referencia a t\u00e9rminos utilizados por la competencia, pero que no podr\u00e1n ser utilizadas en el propio anuncio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T16:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/03\/Marketing-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"C\u00f3mo confluyen el Ambush Marketing y los Ads\",\"datePublished\":\"2016-03-08T16:38:14+00:00\",\"dateModified\":\"2020-06-22T09:41:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/03\/Marketing-SEO.png\",\"keywords\":[\"ambush marketing\",\"publicidad\",\"sem\",\"SEO\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/confluyen-ambush-marketing-los-ads\/?o=5655page7\",\"name\":\"C\u00f3mo confluyen el Ambush Marketing y los Ads &#8226; 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