{"id":4227,"date":"2016-03-28T08:20:38","date_gmt":"2016-03-28T07:20:38","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4227"},"modified":"2020-06-22T11:41:39","modified_gmt":"2020-06-22T09:41:39","slug":"youtuber-marketing-digital-prosumer","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-prosumer\/","title":{"rendered":"El \u2018Youtuber del Marketing Digital\u2019: El Prosumer"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2234694608\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-prosumer\/\" data-essbisPostTitle=\"El \u2018Youtuber del Marketing Digital\u2019: El Prosumer\" data-essbisHoverContainer=\"\"><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/v-lwVs_Iysc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfPor qu\u00e9 prosumer?<\/h2>\n<p>La figura del prosumidor nace en un contexto tecnol\u00f3gico revolucionario. Un panorama que ha volteado la relaci\u00f3n tradicional entre empresa y consumidores en el mercado.<br \/>\nEl sin\u00f3nimo de pasividad asociado al consumidor desaparece para dar paso a la fusi\u00f3n de productor y consumidor que da nombre al t\u00e9rmino prosumer.<\/p><div class=\"blogs-contenido\" id=\"blogs-4150916220\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Al mismo tiempo que est\u00e1 consumiendo la informaci\u00f3n de aquello que le resulta relevante, crea un nuevo discurso en base a su propia experiencia. Gracias a ello el escenario que se dibuja es uno totalmente nuevo donde los ciclos de informaci\u00f3n fluct\u00faan de un lado a otro, enriqueci\u00e9ndose as\u00ed el discurso final.<\/p>\n<p>Por supuesto, donde las empresas encontraban antes tranquilidad ahora encuentran situaci\u00f3n de alerta constante ya que cualquier traspi\u00e9s ser\u00e1 aumentando por los altavoces de los prosumidores de esa marca.<\/p>\n<p>Estos factores convierten al contenido rey del panorama conversacional. El consumidor del siglo XXI crea y busca conversaci\u00f3n all\u00e1 donde la necesite para informarse sobre los temas que les resulta de inter\u00e9s. Esto provoca que, por ejemplo, cuando la persona quiere informarse de algo la mayor\u00eda de las veces acude al discurso digital en detrimento de la cl\u00e1sica tienda donde venden los productos.<\/p>\n<p>Sin duda, las marcas pueden sacar mucho beneficio si establecen di\u00e1logo con los prosumers ya que as\u00ed pueden sacar mucha informaci\u00f3n muy relevante acerca de su p\u00fablico objetivo, mejorando as\u00ed todos los aspectos posibles de su oferta final.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1463852717\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-3471862138\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/rafael-mugu\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3565 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-300x300.png\" alt=\"Rafa Mugu alumno Master de Comunicaci\u00f3n y Marketing Digital en la Escuela de Negocios IMF Smart Education\" width=\"156\" height=\"156\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=3565&amp;referrer=4227\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-80x80.png 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu.png 400w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\" \/><\/a><a id=\"longdesc-return-3565\"><\/a><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/rafael-mugu\/\">RafaelMuGu<\/a><\/strong>, Youtuber del Marketing Digital y titulado&nbsp;del&nbsp;<span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a><\/strong><\/span> de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00ccff;\"><strong><a style=\"color: #00ccff;\" href=\"http:\/\/www.twitter.com\/rafaelmugu\">@rafaelmugu<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-prosumer\/\" data-essbisPostTitle=\"El \u2018Youtuber del Marketing Digital\u2019: El Prosumer\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":4228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[8772,403,513],"class_list":["post-4227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-mercadotecnia","tag-prosumer","tag-youtuber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Youtuber del Marketing Digital: El Prosumer<\/title>\n<meta name=\"description\" content=\"El sin\u00f3nimo de pasividad asociado al consumidor desaparece para dar paso a la fusi\u00f3n de productor y consumidor que da nombre al t\u00e9rmino prosumer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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