{"id":4248,"date":"2016-04-06T10:38:59","date_gmt":"2016-04-06T09:38:59","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4248"},"modified":"2020-06-22T11:44:16","modified_gmt":"2020-06-22T09:44:16","slug":"twitter-first-view-espana","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/","title":{"rendered":"Twitter estrena su First View en Espa\u00f1a"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3620239625\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/\" data-essbisPostTitle=\"Twitter estrena su First View en Espa\u00f1a\" data-essbisHoverContainer=\"\"><p>Ya lo anunciaron hace dos meses. First View empez\u00f3 su andadura en EE.UU, y el despliegue al resto de pa\u00edses se dej\u00f3 para m\u00e1s adelante. Ahora llega a Espa\u00f1a. Como vemos, las redes sociales contin\u00faan evolucionando, cada cual a su paso.<\/p><div class=\"blogs-contenido\" id=\"blogs-3069737969\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_First_View\"><\/span>\u00bfQu\u00e9 es First View?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab536f3317e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab536f3317e3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/#%C2%BFQue_es_First_View\" >\u00bfQu\u00e9 es First View?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/#El_formato_ayuda_a_la_viralizacion_del_mensaje\" >El formato ayuda a la viralizaci\u00f3n del mensaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/#Las_agencias_y_publicistas_tienen_un_gran_reto\" >Las agencias y publicistas tienen un gran reto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/#El_formato_del_First_View\" >El formato del First View<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/#%C2%A1Siguenos_en_Twitter_IMFFORMACION\" >\u00a1S\u00edguenos en Twitter!&nbsp;@IMFFORMACION<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong><em>First View<\/em><\/strong> es el nuevo <strong>formato publicitario multimedia de Twitter<\/strong> dentro de las <em>tendencias promocionadas<\/em>, o <em>momentos promocionados<\/em>. Tuits que incluir\u00e1n v\u00eddeos como arma de presentaci\u00f3n del mensaje. Una nueva forma de presentar los anuncios y creaciones de las marcas y agencias. Tendr\u00e1 la zona m\u00e1s privilegiada del timeline del usuario, tanto en la aplicaci\u00f3n&nbsp;del m\u00f3vil como a trav\u00e9s del explorador web, como son las primeras posiciones del TL. Durante 24h todos los usuarios ser\u00e1n impactados, pero solo la primera vez que ingresen en la red social.<\/p>\n<p>Cada vez se da m\u00e1s <strong>importancia y valor a los formatos de v\u00eddeo.<\/strong> Prueba es que todas las grandes redes sociales apuestan por ello como una nueva forma de ingresos. Y tambi\u00e9n los publicistas, agencias y marcas que ven como el <strong>engagement<\/strong> producido por la visualizaci\u00f3n de creaciones en formato v\u00eddeo suben los ratios de impacto y visionados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4250 aligncenter\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/First_view-twitter.gif\" alt=\"\u00bfQu\u00e9 es el First View de Twitter?\" width=\"271\" height=\"300\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=4250&amp;referrer=4248\"><a id=\"longdesc-return-4250\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_formato_ayuda_a_la_viralizacion_del_mensaje\"><\/span>El formato ayuda a la viralizaci\u00f3n del mensaje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El boca a boca siempre ha funcionado, y continuar\u00e1 funcionando. Somos de por s\u00ed sociales y compartir forma parte de nuestro ADN. Si se consigue un formato que cree expectaci\u00f3n y aceptaci\u00f3n, gran parte de esa viralizaci\u00f3n est\u00e1 cumplida. Y el formato cumple. Llegar a todos los TimeLine ayuda y mucho. Es como si volvi\u00e9semos a los principios de la TV. En los momentos de mayor audiencia, el primer y \u00faltimo anuncio del programa o evento impactaba a todo aquel que estuviese visualizando el programa en ese momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_agencias_y_publicistas_tienen_un_gran_reto\"><\/span>Las agencias y publicistas tienen un gran reto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Y es que el formato deber\u00e1 estar especialmente dise\u00f1ado para verlo en movilidad. Aunque tambi\u00e9n se impacte v\u00eda Web, la importancia actual del tr\u00e1fico de datos por parte de los usuarios, a\u00f1adiendo la proliferaci\u00f3n de adblockers, har\u00e1 que se tenga muy en cuenta el peso total del v\u00eddeo. Y son los siguientes;<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1594427329\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&#8211; Resize o Resolution (el tama\u00f1o Alto x Ancho en p\u00edxeles)<\/p>\n<p>&#8211; Codec del v\u00eddeo (el encargado de interpretar el contenido del v\u00eddeo)<\/p>\n<p>&#8211; Codec de audio<\/p>\n<p>Parece obvio, pero a\u00fan se contin\u00faan visualizando v\u00eddeos con tama\u00f1os desproporcionados a la capacidad de tr\u00e1fico de un m\u00f3vil. Y eso lo tiene muy en cuenta el navegante, y sus adblockers instalados. V\u00eda web con un adblocker activado los \u2018promocionados\u2019 no aparecen como \u2018tendencias\u2019. Ni tampoco los tuits con v\u00eddeos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_formato_del_First_View\"><\/span>El formato del First View<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un simple ejemplo de un v\u00eddeo promocionado por una gran marca<\/p>\n<p>Nombre completo :&nbsp;&nbsp;&nbsp; #********* en Twitter.mp4<\/p>\n<p>Formato&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : MP4<\/p>\n<p>Tama\u00f1o del archivo&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : 9,43MB<\/p>\n<p>Duraci\u00f3n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : 40seg.<\/p>\n<p>Ancho&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : 1 280pixeles<\/p>\n<p>Alto&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;: 720pixeles<\/p>\n<p>Tama\u00f1o de pista Video&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : 8,78MB (93%)<\/p>\n<p>Tama\u00f1o de pista&nbsp; Audio&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; : 632Kib (7%)<\/p>\n<p>\u00bfHacen falta tanta resoluci\u00f3n \u2013resize- (p\u00edxeles Ancho por&nbsp;Alto) para visualizar un v\u00eddeo-anuncio en un m\u00f3vil?<\/p>\n<p>La respuesta es NO. Se puede dar una buena imagen con menor resoluci\u00f3n, y por ende tr\u00e1fico de datos. Porque el v\u00eddeo no se almacena f\u00edsicamente, sino en la memoria temporal, que tiene una cierta capacidad y que se borra autom\u00e1ticamente cuando llegan nuevos datos. As\u00ed que al volver hacia arriba en el TL vuelve a correr el tr\u00e1fico de datos al pasar por el tuit promocionado. Algo a tener muy en cuenta.<\/p>\n<p>Un ejemplo claro. Cogemos el v\u00eddeo comentado y hacemos una simple formulaci\u00f3n;<\/p>\n<p>9.43mb x 30 d\u00edas (una vez al d\u00eda) = 283Mg<\/p>\n<p>Como vemos, solamente esa publicidad se est\u00e1 \u2018comiendo\u2019 casi el 30% de las tarifas planas m\u00e1s consumidas (1Gb). Algo a tener muy en cuenta.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-946785051\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"%C2%A1Siguenos_en_Twitter_IMFFORMACION\"><\/span><span style=\"color: #00ccff;\"><span style=\"color: #993300;\">\u00a1S\u00edguenos en Twitter!<\/span>&nbsp;<a class=\"DashboardProfileCard-screennameLink u-linkComplex u-linkClean\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/IMFFORMACION\">@<span class=\"u-linkComplex-target\">IMFFORMACION<\/span><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"120\" height=\"149\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4248\"><a id=\"longdesc-return-1876\"><\/a>Jordi Torregrosa<\/strong>, consultor de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/\" data-essbisPostTitle=\"Twitter estrena su First View en Espa\u00f1a\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":4250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[446],"tags":[23,25],"class_list":["post-4248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-redes-sociales","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter estrena su First View en Espa\u00f1a &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Ya lo anunciaron hace dos meses. First View empez\u00f3 su andadura en EE.UU, y el despliegue al resto de pa\u00edses se dej\u00f3 para m\u00e1s adelante. Ahora llega a Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-first-view-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter estrena su First View en Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Ya lo anunciaron hace dos meses. First View empez\u00f3 su andadura en EE.UU, y el despliegue al resto de pa\u00edses se dej\u00f3 para m\u00e1s adelante. 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