{"id":4308,"date":"2016-05-03T09:22:29","date_gmt":"2016-05-03T08:22:29","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4308"},"modified":"2020-06-22T11:44:54","modified_gmt":"2020-06-22T09:44:54","slug":"smarketing-fusionando-ventas-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/","title":{"rendered":"SMarketing, fusionando Ventas y Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-879943025\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/\" data-essbisPostTitle=\"SMarketing, fusionando Ventas y Marketing\" data-essbisHoverContainer=\"\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_SMarketing\"><\/span>\u00bfQu\u00e9 es SMarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52be476d33\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52be476d33\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#%C2%BFQue_es_SMarketing\" >\u00bfQu\u00e9 es SMarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#Objetivos_unificados\" >Objetivos unificados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#El_fin_es_el_mismo_para_los_dos\" >El fin es el mismo para los dos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#SLA_o_el_acuerdo_interno_entre_departamentos\" >SLA, o el acuerdo interno entre departamentos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#Quien_es_el_buyer_persona_o_cliente_perfecto_para_la_empresa\" >Qui\u00e9n es el buyer persona, o cliente perfecto para la empresa.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#Compromisos_por_parte_de_Marketing_hacia_Ventas\" >Compromisos por parte de Marketing hacia Ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/#Compromisos_por_parte_de_Ventas_hacia_Marketing\" >Compromisos por parte de Ventas hacia Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>El t\u00e9rmino SMarketing lo podr\u00edamos definir de una manera muy simple;<\/p><div class=\"blogs-contenido\" id=\"blogs-4151880877\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><span style=\"color: #993300;\">Sales (Ventas) + Marketing = SMarketing<\/span><\/p>\n<p>Aunar esfuerzos entre departamentos<\/p>\n<p>Una de los puntos calientes en muchas de las empresas, da igual el tama\u00f1o, es la recurrida frase \u2018esto pasa por que tal departamento no ha sabido hacer su trabajo\u2019. Y entre los departamentos de Marketing y Comercial siempre ha existido este tipo de \u2018fricciones\u2019. Unos porque no pisan la calle. Y los otros porque no entienden o no saben poner en practica lo desarrollado por los otros. No acaban de entenderse.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objetivos_unificados\"><\/span>Objetivos unificados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No es simple fusionar dos departamentos de tal magnitud. Ni tampoco deber\u00eda ser obligatorio. Pero si el trabajar y unificar objetivos. La necesidad imperiosa de conocer lo que realmente quiere el cliente es la clave para que un producto o servicio sea exitoso. Y rentable para la empresa. Y que este sea aceptado por el mercado, generando demanda y que sea f\u00e1cil ofertarlo. Que f\u00e1cil es escribirlo, y que dif\u00edcil de poner en pr\u00e1ctica.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1080124592\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Hay que enfocar los dos departamentos a objetivos unificados, que sean medibles por todos y que alineen los esfuerzos. &nbsp;Con ello potenciamos la sinergia que pueden crear ambos departamentos retroalimentados mutuamente mediante kpi\u2019s y cuadros de mando conjuntos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_fin_es_el_mismo_para_los_dos\"><\/span>El fin es el mismo para los dos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El fin de cualquier empresa es generar ingresos suficientes para mantener una organizaci\u00f3n y de paso generar beneficios. Marketing puede desarrollar el producto o servicio perfecto para ello. Y es necesaria una maquinaria comercial bien engrasada para conseguir cerrar las ventas a todos los potenciales clientes. Pero existen<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SLA_o_el_acuerdo_interno_entre_departamentos\"><\/span>SLA, o el acuerdo interno entre departamentos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un SLA es conocido sobre todo a nivel de ventas. Es el acuerdo de servicios entre la empresa y el cliente. Y en donde se marcan los compromisos que se adquieren por parte del vendedor y el comprador. Dentro de este acuerdo interno se marcar\u00e1n 3 puntos;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Quien_es_el_buyer_persona_o_cliente_perfecto_para_la_empresa\"><\/span>Qui\u00e9n es el buyer persona, o cliente perfecto para la empresa.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&#8211; Target objetivo, claro y conciso.<\/p>\n<p>&#8211; El resto deben de ser descartados.<\/p>\n<p>Esto nos reporta<\/p>\n<ul>\n<li>un mensaje claro,<\/li>\n<li>unos contenidos bien dirigidos,<\/li>\n<li>leads de calidad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Compromisos_por_parte_de_Marketing_hacia_Ventas\"><\/span>Compromisos por parte de Marketing hacia Ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&#8211; Conocer el objetivo de Ventas<\/p>\n<p>&#8211; Nivel de contribuci\u00f3n de Marketing a las ventas<\/p>\n<p>&#8211; Facturaci\u00f3n media necesaria por cliente<\/p>\n<p>&#8211; N\u00famero o porcentaje de leads que es necesario por parte de Marketing a las ventas<\/p>\n<p>&#8211; Canales por donde fluir\u00e1 la informaci\u00f3n de los leads hacia ventas.<\/p>\n<p>&#8211; Porcentaje de conversi\u00f3n de lead a cliente<\/p>\n<p>&#8211; Nmeros de personas necesarias para aportar todo lo comprometido<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Compromisos_por_parte_de_Ventas_hacia_Marketing\"><\/span>Compromisos por parte de Ventas hacia Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&#8211; Num\u00e9rica de Ventas, por objetivos en ingresos, clientes y leads necesarios<\/p>\n<p>&#8211; Numero de leads m\u00ednimos aportados por Ventas<\/p>\n<p>&#8211; Porcentaje o tasa de conversi\u00f3n necesaria para llegar al objetivo.<\/p>\n<p>&#8211; Tiempo medio de respuesta o contacto con el lead aportado por Marketing por parte de Ventas.<\/p>\n<p>&#8211; Num\u00e9ricas soportadas por cada uno de los integrantes,<\/p>\n<p>&#8211; n\u00famero de leads y clientes,<\/p>\n<p>&#8211; llamadas,<\/p>\n<p>&#8211; contactos,<\/p>\n<p>&#8211; desplazamientos<\/p>\n<p>&nbsp;<\/p>\n<p>Definiendo cada parte de los compromisos hace que se conozca perfectamente y detalladamente cual es la funci\u00f3n, misi\u00f3n, compromiso y objetivos de cada uno de los miembros de ambos departamentos. Los esfuerzos y capacidades que necesitar\u00e1n ambos. Y el conocimiento compartido del mercado y los clientes. Todo ello har\u00e1 que ese \u2018knowledge\u2019 potencie ambos departamentos y mejorando el \u2018know-how\u2019 rec\u00edprocamente.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-6018269\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-1876\" class=\" wp-image-1876 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"116\" height=\"144\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4308\">Jordi Torregrosa<\/strong>, consultor de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/\" data-essbisPostTitle=\"SMarketing, fusionando Ventas y Marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":4309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3],"tags":[8772,296],"class_list":["post-4308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-mercadotecnia","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMarketing, fusionando Ventas y Marketing &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"El t\u00e9rmino SMarketing lo podr\u00edamos definir de una manera muy simple. Sales (Ventas) + Marketing = SMarketing. \u00a1Conoce las claves!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMarketing, fusionando Ventas y Marketing\" \/>\n<meta property=\"og:description\" content=\"El t\u00e9rmino SMarketing lo podr\u00edamos definir de una manera muy simple. Sales (Ventas) + Marketing = SMarketing. \u00a1Conoce las claves!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-03T08:22:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:44:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"SMarketing, fusionando Ventas y Marketing\",\"datePublished\":\"2016-05-03T08:22:29+00:00\",\"dateModified\":\"2020-06-22T09:44:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630\"},\"wordCount\":613,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/marketing.jpg\",\"keywords\":[\"Mercadotecnia\",\"ventas\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630\",\"name\":\"SMarketing, fusionando Ventas y Marketing &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/smarketing-fusionando-ventas-marketing\/?o=7630#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/marketing.jpg\",\"datePublished\":\"2016-05-03T08:22:29+00:00\",\"dateModified\":\"2020-06-22T09:44:54+00:00\",\"description\":\"El t\u00e9rmino SMarketing lo podr\u00edamos definir de una manera muy simple. 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