{"id":4311,"date":"2016-05-04T09:09:19","date_gmt":"2016-05-04T08:09:19","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4311"},"modified":"2020-06-22T11:44:59","modified_gmt":"2020-06-22T09:44:59","slug":"youtuber-marketing-digital-contenidos","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/","title":{"rendered":"Youtuber Marketing Digital: Marketing de Contenidos"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1649218127\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/\" data-essbisPostTitle=\"Youtuber Marketing Digital: Marketing de Contenidos\" data-essbisHoverContainer=\"\"><p>Si pudi\u00e9ramos reducir en una acci\u00f3n la extensa materia del Marketing, quiz\u00e1s ser\u00eda la de conocer a nuestro<strong> target<\/strong> para poder dise\u00f1ar toda una hoja de ruta que nos permita acertar con nuestras acciones.<\/p><div class=\"blogs-contenido\" id=\"blogs-735975667\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Hoy, me parece interesante analizar un par de aspectos que vimos en <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.youtube.com\/watch?v=DkqA_-OBz7w\">el primer v\u00eddeo de esta bendita secci\u00f3n<\/a><\/span><\/strong> para poder analizarlos detalladamente dado la importancia que tienen hoy en d\u00eda en cualquier estrategia marketiniana que se precie: el marketing de contenidos.<\/p>\n<h2><\/h2>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Marketing de Contenidos | El Youtuber del Marketing Digital\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/FsA0GyrBjSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"CONTENIDO\"><\/span>CONTENIDO:<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5361443e26\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5361443e26\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#CONTENIDO\" >CONTENIDO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#HIPERPERSONALIZACION\" >HIPERPERSONALIZACI\u00d3N:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#%C2%A1No_te_pierdas_los_videos_del_Youtuber_del_Marketing_Digital\" >\u00a1No te pierdas los v\u00eddeos del Youtuber del Marketing Digital!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#El_%E2%80%98Youtuber_del_Marketing_Digital_El_Prosumer\" >El \u2018Youtuber del Marketing Digital\u2019: El Prosumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#Youtuber_Marketing_Digital_Marketing_Influencer\" >Youtuber Marketing Digital: Marketing Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#El_%E2%80%98Youtuber_del_Marketing_Digital_%E2%80%9CEres_irrepetible%E2%80%9D\" >El \u2018Youtuber del Marketing Digital\u2019: \u201cEres irrepetible\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/#El_%E2%80%98Youtuber_del_Marketing_Digital_Tendencias_para_2016\" >El \u2018Youtuber del Marketing Digital\u2019: Tendencias para 2016<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Por muy bonito que sea el packaging de tu zumo favorito si el contenido no te convence poco tiene que hacer la marca de turno. El contenido es clave, es el pilar primario que debe de soportar el peso del SEO. Aportar <strong>valor <\/strong>se antoja importante en un contexto cada vez m\u00e1s infoxicado.<\/p>\n<p>Amigos, ser creativos en vuestro planteamiento, valientes en vuestra ejecuci\u00f3n. Es necesario entender a qu\u00e9 target estamos hablando, <strong>MEDIRLO<\/strong> y dibujar un contenido adecuado a \u00e9l.<br \/>\nEsto por supuesto que va a repercutir en las <strong>ventas<\/strong> finales. Dif\u00edcil de medir pero os aseguro que con <u>planificaci\u00f3n y regularidad<\/u>, vuestra Brand va a tener la personalidad adecuada que os lleve de la mano a cumplir esos objetivo marcados.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"HIPERPERSONALIZACION\"><\/span>HIPERPERSONALIZACI\u00d3N:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Clara consecuencia del Rey del Marketing Digital es este aspecto. En pleno 2016 los focos m\u00e1s que nunca est\u00e1n en nuestro querido usuario. No quiere que le aburramos vendi\u00e9ndole nuestros productos y servicios, quiere ser el <strong>protagonista<\/strong> de la historia y t\u00fa eres el encargado de narrarla.<br \/>\nAporta <strong>soluciones personalizadas<\/strong> a necesidades globales y s\u00e9 capaz de emocionarlo con tu propuesta.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3193334487\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Y todo esto no sirve de nada sin lo m\u00e1s importante:<br \/>\n<em>\u201cLas malas personas no pueden ser profesionales excelentes. No llegan a serlo nunca\u201d<\/em><br \/>\nHoward Gardner<\/p>\n<p>Nos vemos, en pr\u00f3ximos v\u00eddeos \ud83d\ude09<\/p><div class=\"blogs-contenido_2\" id=\"blogs-24995796\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h3 style=\"text-align: center;\"><\/h3>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"%C2%A1No_te_pierdas_los_videos_del_Youtuber_del_Marketing_Digital\"><\/span>\u00a1No te pierdas los v\u00eddeos del Youtuber del Marketing Digital!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"title front-view-title\"><span class=\"ez-toc-section\" id=\"El_%E2%80%98Youtuber_del_Marketing_Digital_El_Prosumer\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"El \u2018Youtuber del Marketing Digital\u2019: El Prosumer\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-prosumer\/\">El \u2018Youtuber del Marketing Digital\u2019: El Prosumer<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 class=\"title front-view-title\"><span class=\"ez-toc-section\" id=\"Youtuber_Marketing_Digital_Marketing_Influencer\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"Youtuber Marketing Digital: Marketing Influencer\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-marketing-influencer\/\">Youtuber Marketing Digital: Marketing Influencer<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 class=\"title front-view-title\"><span class=\"ez-toc-section\" id=\"El_%E2%80%98Youtuber_del_Marketing_Digital_%E2%80%9CEres_irrepetible%E2%80%9D\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"El \u2018Youtuber del Marketing Digital\u2019: \u201cEres irrepetible\u201d\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-marca-personal-eres-irrepetible\/\">El \u2018Youtuber del Marketing Digital\u2019: \u201cEres irrepetible\u201d<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 class=\"title front-view-title\"><span class=\"ez-toc-section\" id=\"El_%E2%80%98Youtuber_del_Marketing_Digital_Tendencias_para_2016\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"El \u2018Youtuber del Marketing Digital\u2019: Tendencias para 2016\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-youtuber-del-marketing-digital-tendencias-para-2016\/\">El \u2018Youtuber del Marketing Digital\u2019: Tendencias para 2016<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/rafael-mugu\/\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-3565\" class=\"wp-image-3565 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-300x300.png\" alt=\"Rafa Mugu alumno Master de Comunicaci\u00f3n y Marketing Digital en la Escuela de Negocios IMF Smart Education\" width=\"129\" height=\"129\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=3565&amp;referrer=4311\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu-80x80.png 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/11\/rafael-mugu.png 400w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/>RafaelMuGu<\/a><\/strong>, Youtuber del Marketing Digital y titulado&nbsp;del&nbsp;<strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a><\/strong> de <strong><a href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong>.<\/p>\n<p><span style=\"color: #00ccff;\"><strong><a style=\"color: #00ccff;\" href=\"http:\/\/www.twitter.com\/rafaelmugu\">@rafaelmugu<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" 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de las virtudes del marketing de contenidos. \u00a1No te lo pierdas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtuber Marketing Digital: Marketing de Contenidos\" \/>\n<meta property=\"og:description\" content=\"El Youtuber del Marketing Digital nos trae un nuevo n\u00famero para hablar de las virtudes del marketing de contenidos. \u00a1No te lo pierdas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/youtuber-marketing-digital-contenidos\/?q=software\/page\/4\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" 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