{"id":4346,"date":"2016-05-24T16:25:34","date_gmt":"2016-05-24T15:25:34","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4346"},"modified":"2020-06-22T11:45:26","modified_gmt":"2020-06-22T09:45:26","slug":"real-time-content-eurocopa","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/","title":{"rendered":"Real-Time Content, o c\u00f3mo las marcas deber\u00edan utilizar la Eurocopa"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1488602644\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/\" data-essbisPostTitle=\"Real-Time Content, o c\u00f3mo las marcas deber\u00edan utilizar la Eurocopa\" data-essbisHoverContainer=\"\"><p>El pr\u00f3ximo 10 de Junio arranca la Eurocopa de F\u00fatbol. Es el momento en que las marcas apliquen Real Time Content -Contenido en Tiempo Real-.<\/p><div class=\"blogs-contenido\" id=\"blogs-807523112\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Las marcas buscan impactar en el consumidor, y en tiempos donde el tiempo es oro, y la rapidez en que las novedades acaban en lo m\u00e1s profundo de un timeline o feed, el compartir contenido de relevancia o inter\u00e9s entre los usuarios de redes sociales se hace cada vez m\u00e1s importante. Necesitan conquistar y atraer al mayor n\u00famero de usuarios para dar notoriedad y visibilidad a sus contenidos.<\/p>\n<p>Para que el contenido compartido cobre credibilidad y confianza se hace imprescindible que sea de calidad. Es necesario que aporte valor para que sea compartido. Los medios pueden ser diversos, como son los cl\u00e1sicos blogs, redes, v\u00eddeos, etc.<\/p>\n<p><strong>De esto sabe mucho el Ambush Marketing<\/strong>.<\/p>\n<p>El marketing parasitario se acent\u00faa cuando se aprovecha de una situaci\u00f3n o tendencia para intentar captar los m\u00e1ximos impactos a un coste muy reducido o nulo. Muchas de las ocasiones no son en tiempo real, por ejemplo los patrocinios en los coches de Formula 1 por parte de marcas deportivas. Y otros si. Cuando un futbolista va a una rueda de prensa con un modelo nuevo de gafas y no se las quita aunque este delante de los fot\u00f3grafos. Es que una marca est\u00e1 aprovechando ese momento de atenci\u00f3n m\u00e1ximo por parte de los medios de comunicaci\u00f3n. Eso es Real-Time Content Marketing.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3503109598\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>El protagonista no debe ser la marca, sino que la marca sea un s\u00edmil y el propio usuario cre\u00e9 ese s\u00edmil<\/strong>.<\/p>\n<p>Si se intenta enmascarar alg\u00fan tipo de acci\u00f3n publicitaria, el consumidor lo detectara y tender\u00e1 a verlo como un spam, o aprovecharse de la situaci\u00f3n para \u2018colarnos\u2019 un anuncio. Lo que se cuenta debe de estar por encima de la marca. Y el consumidor el centro o eje de la historia.<\/p>\n<p>Un gran ejemplo es Oreo y su tuit en la pen\u00faltima Superbowl de F\u00fatbol Americano. Un fuerte apag\u00f3n de muchos minutos dio la idea de lanzar un tuit haciendo un s\u00edmil con su famosa galleta rellena de crema, \u201cyou can still dunk in the dark\u201d &#8211; todav\u00eda se puede mojar en la oscuridad-. M\u00e1s de 15 mil RT y m\u00e1s de 20 mil likes. Eso gener\u00f3 much\u00edsimo impacto gracias a que fue compartido de forma natural, o sea, org\u00e1nica. Algo que los propios usuarios no vieron como una acci\u00f3n de introducir publicidad, sino de comparar los buenos momentos que tambi\u00e9n se puede tener mientras se espera a recuperar la normalidad. El coste fue cero. Solo la originalidad y el tiempo de compartirlo generaron alg\u00fan coste para la marca.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"en\">Power out? No problem. <a href=\"http:\/\/t.co\/dnQ7pOgC\">pic.twitter.com\/dnQ7pOgC<\/a><\/p>\n<p>\u2014 Oreo Cookie (@Oreo) <a href=\"https:\/\/twitter.com\/Oreo\/status\/298246571718483968\">4 de febrero de 2013<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Si durante el transcurso de la Eurocopa ocurriese alg\u00fan echo que fuera locomotora o que se pudiera asociar a la marca con tal echo, deber\u00eda ser aprovechado de forma natural por los community managers y deber\u00eda estar considerado en el Planning de estrategia de contenidos.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2327123859\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-1876\" class=\" wp-image-1876 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"116\" height=\"144\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4346\">Jordi Torregrosa<\/strong>, consultor de <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/\" data-essbisPostTitle=\"Real-Time Content, o c\u00f3mo las marcas deber\u00edan utilizar la Eurocopa\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":4347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[335,406,563,201,565,562],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-ambush-marketing","tag-contenidos","tag-content","tag-estrategia","tag-estrategia-de-contenidos","tag-eurocopa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-Time Content de las marcas en la Eurocopa<\/title>\n<meta name=\"description\" content=\"El pr\u00f3ximo 10 de Junio arranca la Eurocopa de F\u00fatbol. Es el momento en que las marcas apliquen Real Time Content -Contenido en Tiempo Real-.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-Time Content, o c\u00f3mo las marcas deber\u00edan utilizar la Eurocopa\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo 10 de Junio arranca la Eurocopa de F\u00fatbol. Es el momento en que las marcas apliquen Real Time Content -Contenido en Tiempo Real-.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T15:25:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/estrategia-eurocopa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Real-Time Content, o c\u00f3mo las marcas deber\u00edan utilizar la Eurocopa\",\"datePublished\":\"2016-05-24T15:25:34+00:00\",\"dateModified\":\"2020-06-22T09:45:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/estrategia-eurocopa.jpg\",\"keywords\":[\"ambush marketing\",\"contenidos\",\"content\",\"estrategia\",\"estrategia de contenidos\",\"eurocopa\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/\",\"name\":\"Real-Time Content de las marcas en la Eurocopa\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/real-time-content-eurocopa\/?o=5655\/page\/40\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/05\/estrategia-eurocopa.jpg\",\"datePublished\":\"2016-05-24T15:25:34+00:00\",\"dateModified\":\"2020-06-22T09:45:26+00:00\",\"description\":\"El pr\u00f3ximo 10 de Junio arranca la Eurocopa de F\u00fatbol. 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