{"id":4381,"date":"2016-06-16T09:22:25","date_gmt":"2016-06-16T08:22:25","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4381"},"modified":"2020-06-22T11:45:57","modified_gmt":"2020-06-22T09:45:57","slug":"videos-directo-facebook-live-periscope","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/","title":{"rendered":"V\u00eddeos en directo para empresas: \u00bfFacebook Live o Periscope?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1445898302\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/\" data-essbisPostTitle=\"V\u00eddeos en directo para empresas: \u00bfFacebook Live o Periscope?\" data-essbisHoverContainer=\"\"><p>El streaming es la nueva f\u00f3rmula de generar engagement en las Redes Sociales. Pero, \u00bfcu\u00e1l elegir? \u00bfFacebook Live o Periscope?<\/p><div class=\"blogs-contenido\" id=\"blogs-3042536059\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Aunque ninguna de las dos ha sido la primera, esa fue Ustream (propiedad de IBM), si tiene algo diferenciador respecto al resto de proveedores de video online. Que su usabilidad sea simple. Y la m\u00e1s importante, que se convierta en social. As\u00ed naci\u00f3 Periscope.<\/p>\n<p>La primera en posicionarse fue Periscope. Aunque compiti\u00f3 con Markeet en iOS por las mismas fechas, los usuarios confiaron m\u00e1s en Periscope. Twitter se decidi\u00f3 a apostar por el video en vivo y la compr\u00f3 por 100 millones. Muchos usuarios se unieron a la nueva moda. Pronto se integrar\u00eda en los TimeLine de la red del pajarito dada la repercusi\u00f3n y el seguimiento que hab\u00eda de la nueva red social.<\/p>\n<p>Facebook no dej\u00f3 pasar el tren y vio que esa nueva tendencia era una nueva f\u00f3rmula de ganar usuarios y tiempo de consumo en la red social. Crear\u00eda Facebook Live, una nueva herramienta para poder emitir video en vivo.<\/p>\n<p>Pros y contras.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3808017522\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Todo no es perfecto y en esta ocasi\u00f3n hay diferencias que har\u00e1n que los marketeros se decanten por una u otra dependiendo la estrategia de contenidos y la estrategia de marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Periscope\"><\/span>Periscope<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab53d90dce01\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab53d90dce01\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Periscope\" >Periscope<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Contras\" >Contras<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Facebook_Live\" >Facebook Live<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Pros-2\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/#Contras-2\" >Contras<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>La que mas seguidores tiene dentro de este formato de red.<\/li>\n<li>Es una red social independiente, con su propia app, diferenciada de la red Twitter<\/li>\n<li>Completamente compatible con la cuenta de Twitter. All\u00ed se podr\u00e1n visionar los videos en vivo como los VOD (video bajo demanda) en diferido en los TL de cada usuario.<\/li>\n<li>Se pueden buscar videos ya emitidos dentro de la propia Periscope.<\/li>\n<li>Se pueden relanzar videos volviendo a tuitearlos cuantas veces queramos.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Contras\"><\/span>Contras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exist\u00edan contras. Pero con la nueva actualizaci\u00f3n de la app del pajarito, ya no ser\u00e1 necesario trabajar con dos apps a la vez (aunque continua siendo necesario tenerla instalada y estar registrado), sino que directamente desde Twitter se podr\u00e1 iniciar el streaming cuando se cree un nuevo tuit. Aparecer\u00e1 un icono de una c\u00e1mara con el logo de Periscope y la palabra \u2018Live\u2019 debajo del cuadro de texto y el bot\u00f3n tuitear. A\u00fan as\u00ed comentaremos los contras para ver la evoluci\u00f3n de la red.<\/p>\n<ul>\n<li>Hay que estar manejando las dos apps si quieres llegar tambi\u00e9n a los seguidores en Twitter.<\/li>\n<li>No es posible realizar el streaming directamente desde Twitter. Siempre ser\u00e1 en diferido (VOD)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Live\"><\/span>Facebook Live<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Pros-2\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Integrada dentro de la propia red Facebook. Aunque solo est\u00e1 disponible para la app m\u00f3vil, no as\u00ed en la de escritorio -ya veremos lo que tardan en implantarla-, puedes acceder directamente a los m\u00e1s de 21 millones de usuarios de la red azul.<\/li>\n<li>Su calidad llega a HD. Muy a tener en cuenta si la calidad del producto debe destacar por encima del resto, como por ejemplo, en sectores como el lujo o la automoci\u00f3n.<\/li>\n<li>Puedes alcanzar a todos los usuarios, mediante ADS, o a tus fans, o simplemente a aquellos que est\u00e9n navegando por la red.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Contras-2\"><\/span>Contras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Los videos se acaban enterrando en los muros de las FanPage<\/li>\n<li>El alcance puede ser menor debido a que no se puede relanzar el video ya que el propio streaming era la actualizaci\u00f3n.<\/li>\n<li>Hay que invertir en ADS para relanzar el video.<\/li>\n<\/ul>\n<p>Ahora ya es el momento de que cada marketer decida cu\u00e1l cree ser\u00e1 la mejor herramienta para su estrategia.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3631650941\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-1876\" class=\" wp-image-1876 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"120\" height=\"149\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4381\"><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jordi Torregrosa<\/strong>, consultor de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@<span class=\"u-linkComplex-target\">JordiTorregrosa<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/\" data-essbisPostTitle=\"V\u00eddeos en directo para empresas: \u00bfFacebook Live o Periscope?\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[446],"tags":[24,575,554,23,574,165],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-facebook","tag-live","tag-periscope","tag-redes-sociales","tag-streaming","tag-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00eddeos en directo para empresas: \u00bfFacebook Live o Periscope?<\/title>\n<meta name=\"description\" content=\"El streaming es la nueva f\u00f3rmula de generar engagement en las Redes Sociales. Pero, \u00bfcu\u00e1l elegir? \u00bfFacebook Live o Periscope? Conoce los pros y los contras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/videos-directo-facebook-live-periscope\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00eddeos en directo para empresas: \u00bfFacebook Live o Periscope?\" \/>\n<meta property=\"og:description\" content=\"El streaming es la nueva f\u00f3rmula de generar engagement en las Redes Sociales. Pero, \u00bfcu\u00e1l elegir? \u00bfFacebook Live o Periscope? 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