{"id":4463,"date":"2016-07-28T08:31:13","date_gmt":"2016-07-28T06:31:13","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4463"},"modified":"2020-06-22T11:47:11","modified_gmt":"2020-06-22T09:47:11","slug":"las-6-claves-elevator-pitch","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/","title":{"rendered":"Las 6 claves de un \u00abelevator pitch\u00bb eficaz"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1121946063\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\" data-essbisPostTitle=\"Las 6 claves de un \u00abelevator pitch\u00bb eficaz\" data-essbisHoverContainer=\"\"><p>En un mundo en el que el emprendimiento est\u00e1 cada vez m\u00e1s extendido y muchas personas se lanzan a la piscina poniendo en marcha su propio proyecto de financiaci\u00f3n, surge la necesidad de <strong>saber presentar un proyecto en pocas palabras<\/strong>, pero siendo eficaz y convincente. As\u00ed naci\u00f3, seg\u00fan cuenta la leyenda, el Elevator Pitch o discurso del ascensor en los grandes edificios de EEUU, donde se amontonan los emprendedores buscando a Business Angels interesados en financiar sus proyectos.<\/p><div class=\"blogs-contenido\" id=\"blogs-4149554747\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Realizar un breve discurso para acaparar inter\u00e9s sobre ti o tu producto es una tarea de vital importancia. A continuaci\u00f3n, te se\u00f1alo algunas claves basadas en mi experiencia para conseguir un discurso eficaz.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Antes_de_tu_discurso_tienes_que_tener_clara_tu_propuesta_unica_de_ventas\"><\/span><strong>Antes de tu discurso tienes que tener clara tu propuesta \u00fanica de ventas<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab536f54177e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab536f54177e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#Antes_de_tu_discurso_tienes_que_tener_clara_tu_propuesta_unica_de_ventas\" >Antes de tu discurso tienes que tener clara tu propuesta \u00fanica de ventas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#No_trates_de_vender_directamente\" >No trates de vender directamente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#La_persona_que_te_elija_lo_hara_principalmente_por_tus_virtudes_aparentes_mas_que_por_lo_que_le_estas_exponiendo\" >La persona que te elija lo har\u00e1 principalmente por tus virtudes aparentes m\u00e1s que por lo que le est\u00e1s exponiendo.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#Ofrece_fuentes_de_fiabilidad\" >Ofrece fuentes de fiabilidad.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#Cuida_las_palabras_toxicas\" >Cuida las palabras t\u00f3xicas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#Cierra_cierra_cierra\" >Cierra, cierra, cierra.<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/li>\n<\/ul>\n<p>No puedes inventarte un discurso de manera atropellada, por muy buen comunicador que seas. Si no determinas claramente qu\u00e9 beneficio&nbsp; principal conseguir\u00e1 tu cliente con dicho producto o servicio y qu\u00e9 aporta respecto a tu competencia,&nbsp; dif\u00edcilmente podr\u00e1s tener \u00e9xito en tu Pitch Elevator.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"No_trates_de_vender_directamente\"><\/span><strong>No trates de vender directamente.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>La funci\u00f3n de un discurso de \u201caproximaci\u00f3n\u201d es esencialmente captar el inter\u00e9s en el potencial cliente o inversor. La sensaci\u00f3n de necesidad es el peor enemigo de la venta. Por eso, mantente fr\u00edo e intenta llamar la atenci\u00f3n sin realizar una propuesta agresiva y directa a quien no te conoce en una primera cita. Aprox\u00edmate e intenta cerrar una reuni\u00f3n donde exponer todo de manera eficaz y con receptividad por parte de tu cliente.<\/p>\n<h2><\/h2>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"La_persona_que_te_elija_lo_hara_principalmente_por_tus_virtudes_aparentes_mas_que_por_lo_que_le_estas_exponiendo\"><\/span><strong>La persona que te elija lo har\u00e1 principalmente por tus virtudes aparentes m\u00e1s que por lo que le est\u00e1s exponiendo.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>No es tan importante lo que dices sino tu comunicaci\u00f3n no verbal. Sabes que no hay segunda oportunidad para cambiar una primera mala impresi\u00f3n. Por este motivo, entrena delante del espejo, acude a alg\u00fan curso de comunicaci\u00f3n no verbal y mu\u00e9strate sereno y seguro. La puerta de entrada a tu inversor depender\u00e1 de que le parezcas una persona honesta y de fiar. Nadie va a cerrar un trato contigo sin estas cuestiones previas.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2051956471\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Ofrece_fuentes_de_fiabilidad\"><\/span><strong>Ofrece fuentes de fiabilidad.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>Si alguien no te conoce necesitas demostrar que lo que le est\u00e1s contando puede cre\u00e9rselo. Da testimonios de clientes satisfechos, indica resultados obtenidos por tus productos en otras \u00e1reas. Nadie te va a creer si no te muestras cre\u00edble en estos aspectos.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Cuida_las_palabras_toxicas\"><\/span><strong>Cuida las palabras t\u00f3xicas.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>A nadie le gusta sentirse mal cuando est\u00e9 hablando contigo. Palabras como \u201ctrato\u201d, \u201cpago\u201d, \u201cprecio\u201d o \u201cfrustraci\u00f3n\u201d, son lo suficientemente negativas en una primera cita como para acabar con ella de forma abrupta. Te recomiendo que utilices palabras gancho como \u201cvalor\u201d, \u201cbeneficio\u201d, \u201camable\u201d o \u201cgarant\u00eda\u201d que har\u00e1n que tu interlocutor se lleve una impresi\u00f3n de ti realmente buena.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Cierra_cierra_cierra\"><\/span><strong>Cierra, cierra, cierra.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>Una cosa es no ser agresivo y otra es pasar por una oportunidad dej\u00e1ndola en el aire. Un discurso de ventas debe contar con una llamada a la acci\u00f3n como en cualquier acci\u00f3n de marketing. Sugiere a tu interlocutor una fecha para quedar y poder exponer m\u00e1s detalladamente tu proyecto. Seguro que le interesa.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4181859623\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Si te ha gustado este post no dudes en avanzar en tu comunicaci\u00f3n. En IMF te lo ponemos f\u00e1cil.&nbsp; Matric\u00falate en nuestro Master en Marketing Digital y Comunicaci\u00f3n. Nos vemos si quieres.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-4297\" class=\" wp-image-4297 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-300x300.jpg\" alt=\"\u00c1ngel Moreno Inocencio, Master Marketing Digital IMF\" width=\"169\" height=\"169\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=4297&amp;referrer=4463\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-768x766.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-1024x1022.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio.jpg 2223w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<p>\u00c1ngel Moreno, Director del <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital<\/a><\/strong> de <strong><a href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong> y CEO de&nbsp;BDC Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\" data-essbisPostTitle=\"Las 6 claves de un \u00abelevator pitch\u00bb eficaz\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":4466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[314],"class_list":["post-4463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-emprendedores"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las 6 claves de un Elevator Pitch eficaz<\/title>\n<meta name=\"description\" content=\"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 6 claves de un &quot;elevator pitch&quot; eficaz\" \/>\n<meta property=\"og:description\" content=\"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-28T06:31:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1ngel Moreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matriculadores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1ngel Moreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\"},\"author\":{\"name\":\"\u00c1ngel Moreno\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\"},\"headline\":\"Las 6 claves de un \u00abelevator pitch\u00bb eficaz\",\"datePublished\":\"2016-07-28T06:31:13+00:00\",\"dateModified\":\"2020-06-22T09:47:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\"},\"wordCount\":609,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg\",\"keywords\":[\"emprendedores\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\",\"name\":\"Las 6 claves de un Elevator Pitch eficaz\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg\",\"datePublished\":\"2016-07-28T06:31:13+00:00\",\"dateModified\":\"2020-06-22T09:47:11+00:00\",\"description\":\"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg\",\"width\":600,\"height\":400,\"caption\":\"Discurso en el elevador\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\",\"name\":\"\u00c1ngel Moreno\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"caption\":\"\u00c1ngel Moreno\"},\"description\":\"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.\",\"sameAs\":[\"https:\/\/x.com\/matriculadores\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Las 6 claves de un Elevator Pitch eficaz","description":"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/","og_locale":"es_ES","og_type":"article","og_title":"Las 6 claves de un \"elevator pitch\" eficaz","og_description":"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/","og_site_name":"Blog de Marketing Online","article_published_time":"2016-07-28T06:31:13+00:00","article_modified_time":"2020-06-22T09:47:11+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg","type":"image\/jpeg"}],"author":"\u00c1ngel Moreno","twitter_card":"summary_large_image","twitter_creator":"@matriculadores","twitter_misc":{"Escrito por":"\u00c1ngel Moreno","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/"},"author":{"name":"\u00c1ngel Moreno","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8"},"headline":"Las 6 claves de un \u00abelevator pitch\u00bb eficaz","datePublished":"2016-07-28T06:31:13+00:00","dateModified":"2020-06-22T09:47:11+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/"},"wordCount":609,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg","keywords":["emprendedores"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/","name":"Las 6 claves de un Elevator Pitch eficaz","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg","datePublished":"2016-07-28T06:31:13+00:00","dateModified":"2020-06-22T09:47:11+00:00","description":"El Elevator Pitch o discurso del ascensor es donde los emprendedores buscando a Business Angels interesados en financiar sus proyectos.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-6-claves-elevator-pitch\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/07\/Elevator-Pitch-IMF.jpg","width":600,"height":400,"caption":"Discurso en el elevador"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8","name":"\u00c1ngel Moreno","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","caption":"\u00c1ngel Moreno"},"description":"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.","sameAs":["https:\/\/x.com\/matriculadores"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 16:43:01","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=4463"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4463\/revisions"}],"predecessor-version":[{"id":10018,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4463\/revisions\/10018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/4466"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=4463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=4463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=4463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}