{"id":4563,"date":"2016-08-17T16:40:04","date_gmt":"2016-08-17T14:40:04","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4563"},"modified":"2020-06-22T11:47:47","modified_gmt":"2020-06-22T09:47:47","slug":"los-mejores-kpis-community-managers","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/","title":{"rendered":"Los mejores KPIs para Community Managers"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1048950452\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/\" data-essbisPostTitle=\"Los mejores KPIs para Community Managers\" data-essbisHoverContainer=\"\"><p><strong>KPI<\/strong> es el acr\u00f3nimo anglosaj\u00f3n de<strong>&nbsp;\u00abKey Performance Indicator\u00bb<\/strong>, que frecuentemente se le traduce como \u00ab<strong>Indicador Clave de Desempe\u00f1o\u00bb<\/strong>. Es una m\u00e9trica que se utiliza para controlar el rendimiento de una tarea en concreto. Esta debe ser &#8216;si o si&#8217; medible, nunca se puede imponer un KPI que sea cualitativo, eso no es un KPI.<\/p><div class=\"blogs-contenido\" id=\"blogs-1887938675\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>De KPIs existen multitud, y para todo tipo de desempe\u00f1os o puestos de trabajo. Aunque algunos pueden ser utilizados en diversas materias o profesiones. Dentro del <strong>Social Media<\/strong> existe la figura del <strong>CM<\/strong>, acr\u00f3nimo de<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/\"><strong> <span style=\"color: #993300;\">Community Manager<\/span><\/strong><\/a>, el cual desempe\u00f1a sus tareas dentro del \u00e1mbito del <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong>.<\/p>\n<p>Muchas tareas que nada tienen que ver acaban desempe\u00f1ando estos perfiles, como dise\u00f1o gr\u00e1fico, programaci\u00f3n, etc. As\u00ed que comentar KPIs sobre ello no es hablar de los realmente importantes. Un <strong>CM<\/strong> es el moderador y auditor de la empresa dentro del \u00e1mbito de las redes sociales. Ir m\u00e1s all\u00e1 tampoco es parte de sus tareas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_KPIs_imprescindibles_para_Community_Managers\"><\/span>4 KPIs imprescindibles para Community Managers<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528b133324\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528b133324\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/#4_KPIs_imprescindibles_para_Community_Managers\" >4 KPIs imprescindibles para Community Managers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/#KPIs_de_Adquisicion\" >KPIs de Adquisici\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/#KPIs_de_Engagement\" >KPIs de Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/#KPIs_de_Conversion\" >KPIs de Conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/#KPIs_de_Fidelizacion\" >KPIs de Fidelizaci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8704\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/08\/Dise\u00f1o-sin-t\u00edtulo-16-683x1024.png\" alt=\"mejores kpis para community managers\" width=\"683\" height=\"1024\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/08\/Dise\u00f1o-sin-t\u00edtulo-16-683x1024.png 683w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/08\/Dise\u00f1o-sin-t\u00edtulo-16-200x300.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/08\/Dise\u00f1o-sin-t\u00edtulo-16.png 735w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"KPIs_de_Adquisicion\"><\/span>KPIs de Adquisici\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Llegar los m\u00e1s profundo posible dentro del target objetivo y sumar seguidores<\/strong>. Conocer lo m\u00e1s detalladamente posible al target objetivo que hay que impactar es clave. Sumar \u2018Likes\u2019 de un usuario que nada tiene que ver con el cliente objetivo le puede servir. Los leads deben ser cualificados, aquellos que nos ayuden al 3er KPIs. As\u00ed que en la mayor\u00eda de los casos se utiliza la num\u00e9rica conseguida por d\u00edas, semanas, meses en las diferentes redes sociales donde est\u00e9 presente la marca. Tambi\u00e9n se puede incluir suscriptores de canales, bien de video, audio, o de los blogs.<\/li>\n<li>Numero de <strong>Likes, Followers, Suscriptores de canales, Contactos, Num\u00e9rica de los datos demogr\u00e1ficos y de ubicaci\u00f3n.<\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"KPIs_de_Engagement\"><\/span>KPIs de Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>En espa\u00f1ol, &#8216;<strong>Compromiso&#8217;<\/strong>, hace referencia a la num\u00e9rica de los usuarios que interact\u00faan con la marca de una manera u otra. Se intenta conocer el grado de<strong>&nbsp;&#8216;satisfacci\u00f3n&#8217;<\/strong>&nbsp;que le aporta la marca y por medir con un dato bastante objetivo a aquellos usuarios que son m\u00e1s activos dentro de la comunidad. En ellos es donde se debe de fijar m\u00e1s un <strong>CM<\/strong>, ya que le da pistas de los verdaderamente interesados en la marca, y poder discernir el ruido de los leads cualificados.<\/li>\n<li>Numero de RT&#8217;s, UnFollow&#8217;s, Compartidos, Me Gusta, NO Me Gusta, Recomendaciones (muy \u00fatil en la red <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gestionar-pagina-empresa-linkedin\/\">LinkedIn<\/a><\/strong>), Pin&#8217;s, Menciones, Concursantes en <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/comunidad-grupos-facebook\/\">Facebook<\/a><\/strong>, Comentarios, Reproducciones de v\u00eddeo o audio, etiquetas, n\u00famero de utilizaci\u00f3n de una tendencia o hashtag, tasa de rebote, listas de <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/triunfar-twitter-ads\/\">Twitter<\/a><\/strong>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"KPIs_de_Conversion\"><\/span>KPIs de Conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>El \u00fanico y \u00faltimo fin para cualquier empresa es vender. Y es por ello todo el esfuerzo humano y econ\u00f3mico que realiza una marca invirtiendo en <strong>Social Media<\/strong>. Se pueden medir aquellos que son cuantitativos. Dif\u00edcil es el cualitativo, aunque es posible con herramientas para<strong> medir el n\u00famero de comentarios<\/strong> volcados en las redes sociales que pueden ser positivos, neutros o negativos. De los negativos tendr\u00e1 que realizar el CM un seguimiento y lectura de los comentarios realizados para identificar donde est\u00e1 el problema o sentimiento adverso al producto o marca.<\/li>\n<li><strong>Numero de Clics en enlaces<\/strong>, visitas, visitantes \u00fanicos en web, p\u00e1ginas, <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-landing-page-facebook\/\">landings<\/a><\/strong> y <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-9-mejores-blogs-sobre-marketing-digital\/\">blogs<\/a><\/strong>, fuentes del tr\u00e1fico generado (social media, buscadores, referencia, directos\u2026), Tiempo de visita, Alcance y\/o clics de las actualizaciones y publicaciones, numero de registrados y\/o compradores, conversiones en venta, coste del lead y\/o venta.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"KPIs_de_Fidelizacion\"><\/span>KPIs de Fidelizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>En este caso hay que medir que lo conseguido hasta ahora se mantenga. Si un usuario ha llegado hasta el 3er KPIs quiere decir que no le importa perder una parte de su tiempo con la marca.<\/li>\n<li><strong>N\u00famero de veces que participa un usuario en los diferentes concursos, numero de contactos<\/strong> (DM\u2019s, Messenger, Whatsapp, mails, etc), menciones, recomendaciones, nivel de influencia social.<\/li>\n<\/ul>\n<p>Existen muchas m\u00e1s, pero con todas estas m\u00e9tricas un CM puede controlarse a s\u00ed mismo, construy\u00e9ndose un dashboard, y conocer si su trabajo est\u00e1 alineado con el objetivo de la empresa. Y viene muy bien si la persona est\u00e1 descentralizada, o trabaja fuera de la oficina, muy f\u00e1cil dar datos sobre su trabajo con una simple ojeada.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3932347016\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2603 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/JORDI-150x150.jpg\" alt=\"JORDI-150x150\" width=\"150\" height=\"150\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/JORDI-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/JORDI-150x150-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jordi Torregrosa<\/strong>, consultor de&nbsp;<span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/span><\/p><div class=\"blogs-contenido_3\" id=\"blogs-2049590224\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><span style=\"color: #00ccff;\"><strong><a style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@JordiTorregrosa<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-kpis-community-managers\/\" data-essbisPostTitle=\"Los mejores KPIs para Community Managers\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":8708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[446],"tags":[51,11,21,22,232,8772,23],"class_list":["post-4563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-community-manager","tag-conversion","tag-engagement","tag-fidelizacion","tag-marketing-digital","tag-mercadotecnia","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los mejores KPIs para Community Managers<\/title>\n<meta name=\"description\" content=\"Con estos KPIs un community manager puede construirse un dashboard, y conocer si su trabajo est\u00e1 alineado con el objetivo de la empresa.\" \/>\n<meta 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