{"id":4675,"date":"2016-09-01T14:38:29","date_gmt":"2016-09-01T12:38:29","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4675"},"modified":"2020-06-22T11:48:13","modified_gmt":"2020-06-22T09:48:13","slug":"ejemplos-branded-content","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/","title":{"rendered":"5 ejemplos de \u00e9xito de Branded Content"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-244024320\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/\" data-essbisPostTitle=\"5 ejemplos de \u00e9xito de Branded Content\" data-essbisHoverContainer=\"\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_branded_content\"><\/span>\u00bfQu\u00e9 es branded content?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5246120ad3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5246120ad3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#%C2%BFQue_es_branded_content\" >\u00bfQu\u00e9 es branded content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#1-_Storytelling_de_BBVA\" >1- Storytelling de BBVA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#2-Cortometraje_para_marcas_de_cerveza\" >2-Cortometraje para marcas de cerveza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#3-_Branded_content_en_campanas_de_publicidad\" >3- Branded content en campa\u00f1as de publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#4-_Branded_content_en_webseries\" >4- Branded content en webseries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#5-_Branded_Content_en_formato_documental\" >5- Branded Content en formato documental<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/#6_El_ejemplo_estrella\" >6. El ejemplo&nbsp;estrella<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La estrategia de branded content significa&nbsp;es crear contenido de marca, aunque no se debe confundir con <strong><em>product placement<\/em><\/strong> o <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/4-pasos-seguir-marketing-contenidos\/\"><strong><em>marketing de contenidos<\/em><\/strong><\/a><\/span>. El &#8216;contenido de marca\u2019 es intentar relacionar a la imagen de marca alg\u00fan valor o emoci\u00f3n que genere \u2018engagement\u2019 y enamore al consumidor y coloque en su cerebro como primera opci\u00f3n a la hora de ir a comprar y tenga que decidir entre una marca u otro producto\/servicio de marca o de \u2018marca blanca\u2019.<\/p><div class=\"blogs-contenido\" id=\"blogs-3780809917\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Existen muchos ejemplos de c\u00f3mo hacerlo. Las marcas han apostado por diferentes estrategias, todas ellas muy v\u00e1lidas como veremos en los siguientes casos. El<strong> storrytelling<\/strong>, el <strong>formato documental<\/strong> o el <strong>webseries<\/strong> pueden ser los mejores ejemplos para identificar esta estrategia de marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-_Storytelling_de_BBVA\"><\/span>1- Storytelling de BBVA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oGuRLZ972uM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>BBVA realiz\u00f3, a modo de mini-documentales, la historia de Carlos Soria con<strong> &#8216;<em>Yo subo con Carlos Soria&#8217;&nbsp;<\/em><\/strong>Una persona de 74 a\u00f1os que hizo realidad su sue\u00f1o, subir las monta\u00f1as m\u00e1s altas del mundo a su edad. El banco contribuyo a las expediciones a cambio de documentarlo y poder asociar la haza\u00f1a a la imagen de marca de la entidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-Cortometraje_para_marcas_de_cerveza\"><\/span>2-Cortometraje para marcas de cerveza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En el campo del v\u00eddeo, y en concreto el cortometraje, podemos destacar <em><strong>\u2018Carlota\u2019<\/strong><\/em>, de Nacho Vigalondo, un Branded Content para la marca de cerveza Brabante.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3hfOWfQuQ90\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nY otro, <strong><em>\u2018La vuelta a la tortilla\u2019<\/em><\/strong>, dirigido por Paco Le\u00f3n, tambi\u00e9n para una marca de cerveza, la marca Buckler&nbsp;0,0<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/A8mtdnIotT0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><div class=\"blogs-contenido_3\" id=\"blogs-4081049116\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3-_Branded_content_en_campanas_de_publicidad\"><\/span>3- Branded content en campa\u00f1as de publicidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dentro de la publicidad tradicional en TV, podemos encontrar a la marca de conservas <strong>Calvo<\/strong>, relacionando a las madres con su marca, convirtiendo la campa\u00f1a en viral. <strong>\u2018Ellas lo saben, haz caso a tu instinto\u2019.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yuU6gcbG8FI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Branded_content_en_webseries\"><\/span>4- Branded content en webseries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dentro del mundo de los canales de v\u00eddeo en Internet, en concreto las webseries, encontramos a <em><strong>&#8216;Are you App ?<\/strong><\/em>&#8216; un serie adaptada al mundo m\u00f3vil realizado por <strong>Movistar<\/strong>. Una serie de cap\u00edtulos cortos en clave de humor.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/snzjtdbpLZA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_Branded_Content_en_formato_documental\"><\/span>5- Branded Content en formato documental<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El formato documental y la experiencia de usuario es la clave del Branded Content de la cadena de supermercados <strong>D\u00eda<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3yFuEOfuiOE?list=PLXeQ6Qx-Zt-cFYvYIfJpQGkphJshFf34N\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_El_ejemplo_estrella\"><\/span>6. El ejemplo&nbsp;estrella<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8216;<em><strong>Dumb Ways to Die&#8217;<\/strong><\/em> es una demostraci\u00f3n de que el Branded Content y, adem\u00e1s, de divertido, tambi\u00e9n es efectivo. Es muy posible que no se conozca en Espa\u00f1a y vamos a explicarlo un poco. Os dejamos el v\u00eddeo para que pod\u00e1is percibir como trata se tema de las imprudencias por parte de las personas y c\u00f3mo pueden costarte una mala jugada, incluso la vida.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IJNR2EpS0jw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campa\u00f1a fue lanzada en noviembre de 2012 por<strong> Metro Trains<\/strong>, agencia responsable del transporte ferroviario en Melbourne (Australia). El objetivo de la campa\u00f1a era reducir los accidentes en el metro y v\u00edas ferroviarias, ya que hab\u00edan aumentado durante los \u00faltimos a\u00f1os.<\/p>\n<p>Los resultados de &#8216;<em><strong>Dumb Ways to Die&#8217;<\/strong><\/em> fueron impresionantes. M\u00e1s de 136 millones de reproducciones en su canal de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ganar-dinero-youtube\/\">Youtube<\/a><\/strong><\/span>, dise\u00f1o de juegos paralelos a la historia, y todo tipo de contenido compartido con sus memes, parodias y alg\u00fan que otro flashmob. La campa\u00f1a fue un rotundo \u00e9xito, consiguiendo reducir los accidentes en toda la red de transportes en un 30%.<\/p>\n<p>Si ya hab\u00e9is visionado el v\u00eddeo, os habr\u00e9is fijado en que el mensaje de la campa\u00f1a aparece en los \u00faltimos 30 segundos. El objetivo era poder llegar a todos aquellos que no se interesan en campa\u00f1as de seguridad, por lo que tras producir el <strong>engagement<\/strong> con los primeros 2 minutos de v\u00eddeo insertaban el mensaje principal al final.<\/p>\n<p>Y como no, todo lo bueno tiene segundas partes, inspiradas en los <strong>Juegos Ol\u00edmpicos<\/strong>:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_s_iiiBwtds\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>E incluso una versi\u00f3n para la festividad m\u00e1s amplificada venida desde pa\u00edses anglosajones, el <strong>Halloween:<\/strong><\/p><div class=\"blogs-contenido_2\" id=\"blogs-1754051638\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vQ1KlPilims\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-1876\" class=\" wp-image-1876 alignleft\" tabindex=\"-1\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"123\" height=\"152\" longdesc=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing?longdesc=1876&amp;referrer=4675\">Jordi Torregrosa<\/strong>, consultor de&nbsp;<strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing Digital<\/a><\/strong><\/p>\n<p><span style=\"color: #00ccff;\"><strong><a style=\"color: #00ccff;\" href=\"https:\/\/twitter.com\/JordiTorregrosa\">@JordiTorregrosa<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ig03RTxHWn\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/publicidad-branded-content\/\">El futuro de la publicidad pasa por el Branded Content<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00abEl futuro de la publicidad pasa por el Branded Content\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/publicidad-branded-content\/embed\/#?secret=ig03RTxHWn\" data-secret=\"ig03RTxHWn\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/\" data-essbisPostTitle=\"5 ejemplos de \u00e9xito de Branded Content\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":4676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[532],"tags":[395,547,155,68],"class_list":["post-4675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-branded-content","tag-marketing-contenidos","tag-storytelling","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ejemplos de \u00e9xito de Branded Content &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ejemplos de \u00e9xito de Branded Content\" \/>\n<meta property=\"og:description\" content=\"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&amp;o=8874\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-01T12:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo de Colaboradores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imf_education\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de Colaboradores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874\"},\"author\":{\"name\":\"Equipo de Colaboradores\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\"},\"headline\":\"5 ejemplos de \u00e9xito de Branded Content\",\"datePublished\":\"2016-09-01T12:38:29+00:00\",\"dateModified\":\"2020-06-22T09:48:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874\"},\"wordCount\":677,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg\",\"keywords\":[\"branded content\",\"marketing contenidos\",\"storytelling\",\"video\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874\",\"name\":\"5 ejemplos de \u00e9xito de Branded Content &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg\",\"datePublished\":\"2016-09-01T12:38:29+00:00\",\"dateModified\":\"2020-06-22T09:48:13+00:00\",\"description\":\"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Qu\u00e9 es y ejemplos de branded content\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\",\"name\":\"Equipo de Colaboradores\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"caption\":\"Equipo de Colaboradores\"},\"description\":\"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.\",\"sameAs\":[\"https:\/\/www.imf-formacion.com\",\"https:\/\/www.facebook.com\/IMF.Education\/\",\"https:\/\/x.com\/imf_education\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 ejemplos de \u00e9xito de Branded Content &#8226; Blog de Marketing Online","description":"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/","og_locale":"es_ES","og_type":"article","og_title":"5 ejemplos de \u00e9xito de Branded Content","og_description":"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874","og_site_name":"Blog de Marketing Online","article_author":"https:\/\/www.facebook.com\/IMF.Education\/","article_published_time":"2016-09-01T12:38:29+00:00","article_modified_time":"2020-06-22T09:48:13+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg","type":"image\/jpeg"}],"author":"Equipo de Colaboradores","twitter_card":"summary_large_image","twitter_creator":"@imf_education","twitter_misc":{"Escrito por":"Equipo de Colaboradores","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874"},"author":{"name":"Equipo de Colaboradores","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61"},"headline":"5 ejemplos de \u00e9xito de Branded Content","datePublished":"2016-09-01T12:38:29+00:00","dateModified":"2020-06-22T09:48:13+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874"},"wordCount":677,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg","keywords":["branded content","marketing contenidos","storytelling","video"],"articleSection":["Publicidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874","name":"5 ejemplos de \u00e9xito de Branded Content &#8226; Blog de Marketing Online","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg","datePublished":"2016-09-01T12:38:29+00:00","dateModified":"2020-06-22T09:48:13+00:00","description":"La estrategia de branded content significa es crear contenido de marca, aunque no se debe confundir con product placement o marketing de contenidos.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/?q=\/&o=8874#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/09\/branded-content.jpg","width":1200,"height":628,"caption":"Qu\u00e9 es y ejemplos de branded content"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61","name":"Equipo de Colaboradores","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","caption":"Equipo de Colaboradores"},"description":"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.","sameAs":["https:\/\/www.imf-formacion.com","https:\/\/www.facebook.com\/IMF.Education\/","https:\/\/x.com\/imf_education"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 15:23:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=4675"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4675\/revisions"}],"predecessor-version":[{"id":10041,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4675\/revisions\/10041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/4676"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=4675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=4675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=4675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}