{"id":4840,"date":"2016-09-29T11:03:23","date_gmt":"2016-09-29T09:03:23","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4840"},"modified":"2020-06-22T11:49:02","modified_gmt":"2020-06-22T09:49:02","slug":"como-ser-un-buen-comercial","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/","title":{"rendered":"C\u00f3mo ser un buen comercial"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3519915695\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/\" data-essbisPostTitle=\"C\u00f3mo ser un buen comercial\" data-essbisHoverContainer=\"\"><p><strong>&nbsp;<\/strong>&nbsp;\u00ab<strong>A los buenos comerciales se los rifan\u00bb&nbsp;<\/strong>&nbsp;Seguro que has o\u00eddo m\u00e1s de una vez esta expresi\u00f3n que no deja de ser cierta.<\/p><div class=\"blogs-contenido\" id=\"blogs-1351611154\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El<strong> departamento comercial<\/strong> es la \u00abm\u00e1quina engrasada\u00bb que hace que la mec\u00e1nica de toda empresa tenga sentido. Las empresas nacen para tener beneficios, de manera que resulta obvio que la generaci\u00f3n de ingresos suele ser el objetivo n\u00famero uno de toda compa\u00f1\u00eda desde su propia creaci\u00f3n.<\/p>\n<p>Estamos de acuerdo entonces en la importancia del departamento comercial en la empresa, pero\u2026\u00bfC\u00f3mo ser un buen comercial? \u00bfQu\u00e9 caracter\u00edsticas tiene? En base a mi experiencia de a\u00f1os <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-director-comercial\/\">dirigiendo departamentos comerciales<\/a> y trabajando de comercial en varias de ellas, se\u00f1alo a continuaci\u00f3n algunas caracter\u00edsticas definitorias del perfil de un comercial de \u00e9xito al que -seguro- se rifar\u00e1n todas las compa\u00f1\u00edas.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_buen_comercial_es_el_que_sabe_hacer_sonar\"><\/span><strong>El buen comercial es el que sabe hacer so\u00f1ar: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab516815743d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab516815743d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/#El_buen_comercial_es_el_que_sabe_hacer_sonar\" >El buen comercial es el que sabe hacer so\u00f1ar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/#Los_buenos_comerciales_entienden_que_la_venta_es_anterior_al_precio\" >Los buenos comerciales entienden que la venta es anterior al precio:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/#El_comercial_excelente_es_un_experto_en_las_emociones\" >El comercial excelente es un experto en las emociones:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/#Los_comerciales_son_proactivos_los_%E2%80%9Cdespachadores%E2%80%9D_son_reactivos\" >Los comerciales son proactivos, los \u201cdespachadores\u201d son reactivos:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/#Un_buen_comercial_es_un_profesor_experto_en_su_producto\" >Un buen comercial es un profesor experto en su producto:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>S\u00ed, eso es. Un comercial con experiencia sabe cu\u00e1l es el anhelo principal de su potencial cliente y simplemente se lo ofrece. La mayor\u00eda de los clientes desean cumplir un sue\u00f1o que puede ir desde viajar seguro con su SUV por territorios inexplorados a olvidarse de la plaga de roedores que le hacen la vida imposible en su chalet de fin de semana.<\/p>\n<p>Todo comprador posee un profundo deseo y el buen comercial es el que sabe detectarlo y proponerlo como objetivo. Un buen comercial vende seguridad, libertad y pertenencia a un grupo social cuando est\u00e1 vendiendo un coche. Un comercial mediocre intentar\u00e1 colocar ese mismo coche al primer ingenuo que pase al concesionario, esgrimiendo como argumento de venta el regalo de las alfombrillas. As\u00ed de sencillo. El primero vender\u00e1 mucho. El segundo vender\u00e1 s\u00f3lo a quien ven\u00eda decidido a comprar.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1126731892\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Los_buenos_comerciales_entienden_que_la_venta_es_anterior_al_precio\"><\/span><strong>Los buenos comerciales entienden que la venta es anterior al precio<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El cliente debe haber comprado antes de saber el precio. Un vendedor de \u00e9lite, sabe \u00abvapulear\u00bb al potencial comprador con una bater\u00eda certera de argumentos para vender su producto o servicio antes de comunicar el precio. Cualquier precio ofrecido despu\u00e9s de un argumentario de beneficios impecable, <strong>siempre se considerar\u00e1 barato<\/strong>. Creer que vas a vender simplemente porque tu producto es m\u00e1s barato que otros no funcionar\u00e1. Te lo aseguro. Comunicar bien el valor har\u00e1 que el precio parezca rid\u00edculo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_comercial_excelente_es_un_experto_en_las_emociones\"><\/span><strong>El comercial excelente es un experto en las emociones:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Toda venta debe ir precedida de una preparaci\u00f3n emocional. Todos los que vendemos sabemos que ganarse al cliente significa incidir de alg\u00fan modo en sus emociones, prepar\u00e1ndole para lo que est\u00e1 por venir. La sonrisa es imprescindible, pero el<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/3-ejemplos-storytelling-marketing\/\"> <strong>storytelling<\/strong><\/a>, utilizar argumentos con miras amplias o una mirada cari\u00f1osa, provocan esa magia necesaria para conseguir cerrar una venta. El amor es el preludio de la venta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_comerciales_son_proactivos_los_%E2%80%9Cdespachadores%E2%80%9D_son_reactivos\"><\/span><strong>Los comerciales son proactivos, los \u201cdespachadores\u201d son reactivos:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En muchos de los puestos en los que he estado me he encontrado a comerciales que cre\u00edan que lo eran pero, no, lo siento, eran \u00abdespachadores\u00bb.<\/p>\n<ul>\n<li>Un comercial <strong>es el que se va a por el cliente<\/strong>, el que sale a buscarlo y lo localiza, atenaza y expone su argumentario hasta alcanzar la <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-sirven-para-vender\/\"><strong>venta<\/strong><\/a>. Es una mujer o un hombre que saca algo donde no hab\u00eda nada.<\/li>\n<li>Cuando el cliente viene a tu oficina solicitando informaci\u00f3n, cuando te pide que le vendas un producto porque ya ha suscitado su inter\u00e9s por otro lado, lo siento, no est\u00e1s vendiendo, est\u00e1s despachando.<\/li>\n<\/ul>\n<p>En este sentido, a nivel de retribuci\u00f3n, no puede ser comparable para un buscador de oportunidades (un desarrollador de negocio),<strong> un killer de la venta<\/strong>, que para un despachador de contactos suministrados a trav\u00e9s de una base de datos.<\/p>\n<p>Siempre debe existir una diferencia importante de retribuci\u00f3n entre el que vende y el que despacha.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_buen_comercial_es_un_profesor_experto_en_su_producto\"><\/span><strong>Un buen comercial es un profesor experto en su producto:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de las exigencias para que se produzca la venta es la<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tendencias-estrategias-marketing-confianza\/\"> confianza<\/a>. <strong>La confianza se consigue a largo<\/strong> plazo con un buen volumen de operaciones satisfactorias, y a corto plazo, con una explicaci\u00f3n perfecta del producto y servicio que est\u00e1s vendiendo.<\/p>\n<p>Adem\u00e1s, es preciso saber responder de manera indubitada todas las cuestiones suscitadas por el potencial cliente. Nada retrae m\u00e1s en una compra casi cerrada, que una duda sin resolver.<\/p>\n<p>&nbsp;<\/p>\n<p>Qu\u00e9 te han parecido estos consejos. Seguro que alguno de ellos te ha llamado la atenci\u00f3n \u00bfQuieres ahondar un poco m\u00e1s en ellos?<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2842622212\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Lo tienes f\u00e1cil, matric\u00falate en el M\u00e1ster en Marketing y Comunicaci\u00f3n Digital de IMF y prep\u00e1rate. Te espero!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4246 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio.png\" alt=\"\u00c1ngel Moreno Inocencio, Master Marketing Digital IMF Smart Education\" width=\"148\" height=\"148\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio.png 148w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-80x80.png 80w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/><\/p>\n<p><strong>\u00c1ngel Moreno<\/strong>, Director del <span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital<\/a><\/strong> <\/span>de <strong><a href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong>&nbsp;y CEO de&nbsp;BDC Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/\" data-essbisPostTitle=\"C\u00f3mo ser un buen comercial\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":4843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3],"tags":[316,447,660,226,296],"class_list":["post-4840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-comercial","tag-confianza","tag-emociones","tag-vender","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como ser un buen comercial<\/title>\n<meta name=\"description\" content=\"El departamento comercial es la \u201cm\u00e1quina engrasada\u201d que hace que la mec\u00e1nica de toda empresa tenga sentido. Mira aqu\u00ed algunos aspectos de un buen comercial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-ser-un-buen-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo ser un buen comercial\" \/>\n<meta property=\"og:description\" content=\"El departamento comercial es la \u201cm\u00e1quina engrasada\u201d que hace que la mec\u00e1nica de toda empresa tenga sentido. 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