{"id":4859,"date":"2016-10-04T11:22:36","date_gmt":"2016-10-04T09:22:36","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4859"},"modified":"2020-06-22T11:49:12","modified_gmt":"2020-06-22T09:49:12","slug":"multiplicar-engagement-facebook","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/","title":{"rendered":"C\u00f3mo multiplicar tu engagement en Facebook"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2324386686\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/\" data-essbisPostTitle=\"C\u00f3mo multiplicar tu engagement en Facebook\" data-essbisHoverContainer=\"\"><p>Desde hace tiempo sabemos que el <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/cuanto-saber-de-seo\/\"><strong>alcance org\u00e1nico<\/strong> <\/a>de Facebook ha llegado a su l\u00edmite. La enso\u00f1aci\u00f3n de las marcas que ve\u00edan en esta red social una canal ilimitado y gratuito para llegar al consumidor, se ha visto frustrado cada vez que la empresa de la manita azul ha cambiado su algoritmo.<\/p><div class=\"blogs-contenido\" id=\"blogs-3510558816\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Sabemos que si hacemos una publicaci\u00f3n en la fan page<strong>, s\u00f3lo del 3% al 5% de nuestros fans ver\u00e1n<\/strong> lo que hemos colgado. De acuerdo, est\u00e1 claro que <strong>hay que pagar para ser visible en<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/compartiendo-nuestra-vida-facebook-live-video\/\"> Facebook<\/a><\/strong>, pero no debemos renunciar como marca a multiplicar nuestro engagement vali\u00e9ndonos del algoritmo de esta red social para llegar a cifras org\u00e1nicas cercanas al 10%.<\/p>\n<p>Para lograrlo debemos conocer c\u00f3mo piensa Facebook. Esta red social tiene claro que lo que manda a nivel de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tu-creas-engagement\/\"><strong>engagement<\/strong><\/a> es -en primer lugar- <strong>el n\u00famero de comentarios que tenga nuestra publicaci\u00f3n<\/strong>, seguido de cerca por los <strong>shares y los likes<\/strong>.<\/p>\n<p>Con ello, lo que se quiere conseguir es que las publicaciones realmente relevantes a nivel de contenido no compitan con otras<strong> de escaso inter\u00e9s o incluso enga\u00f1osas<\/strong>. Facebook quiere que<strong> lo que gusta tenga prioridad<\/strong>, as\u00ed de sencillo.<\/p>\n<p>La <strong>f\u00f3rmula de c\u00e1lculo del engagement<\/strong> es clara cuando se divide todo lo conseguido por el alcance de la publicaci\u00f3n. Todas las acciones que llevemos a cabo para conseguir nuestros objetivos de viralizaci\u00f3n, deben corresponderse con una t\u00e1ctica concreta.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3541485972\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Acciones_para_multiplicar_en_engagement\"><\/span>Acciones para multiplicar en engagement<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528bb93644\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528bb93644\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/#Acciones_para_multiplicar_en_engagement\" >Acciones para multiplicar en engagement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/#Si_tu_objetivo_son_los_%C2%ABcomentarios%C2%BB\" >Si tu objetivo son los \u00abcomentarios\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/#Si_tu_objetivo_son_los_%C2%ABlikes%C2%BB\" >Si tu objetivo son los \u00ablikes\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/#Si_tu_objetivo_son_los_%C2%ABshares%C2%BB\" >Si tu objetivo son los \u00abshares\u00bb<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Te se\u00f1alo a continuaci\u00f3n qu\u00e9 acciones pueden ser recomendables para aprovechar las directrices de Facebook y multiplicar tu engagement:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Si_tu_objetivo_son_los_%C2%ABcomentarios%C2%BB\"><\/span><strong>Si tu objetivo son los \u00abcomentarios\u00bb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1.- Completa la frase:<\/h4>\n<p>Ya sabes que -como hemos se\u00f1alado- <strong>los comentarios son la mayor fuente de <em>engagement<\/em><\/strong>. Por este motivo te recomendamos t\u00e9cnicas como<strong>&nbsp;\u00abcompleta la frase\u00bb<\/strong> como una<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-consejos-utiles-cta\/\"><strong> llamada a la acci\u00f3n<\/strong><\/a>.<\/p>\n<p>Es sencillo<strong>, cuelgas una foto<\/strong> relacionada con tu sector y pides a tus<strong> fans que completen una afirmaci\u00f3n<\/strong>. Un buen ejemplo de ello en temas de desarrollo emocional puede ser \u00abEl secreto de la felicidad se basa en\u2026\u00bb. Te asombrar\u00e1 la cantidad de respuestas y comentarios que vas a conseguir con esta t\u00e9cnica.<\/p>\n<h4>2.- Haz una pregunta:<\/h4>\n<p>Otra t\u00e9cnica importante <strong>para conseguir comentarios, <\/strong>&nbsp;es la tradicional<strong> pregunta<\/strong>. Ya sabes que hacer part\u00edcipe a tus fans y<strong> darles voz y relevancia es uno de los mayores secretos<\/strong> en las redes sociales.<\/p>\n<p>Siguiendo el ejemplo del \u00e1rea del desarrollo emocional una pregunta eficaz puede ser \u00abC\u00f3mo te sientes esta ma\u00f1ana\u00bb. Como ver\u00e1s, multitud de posibilidades se abren a partir de estas t\u00e9cnicas sencillas de viralizaci\u00f3n.<\/p>\n<h4>3.- Peque\u00f1as encuestas<\/h4>\n<p>A\u00f1adido a esto puedes realizar peque\u00f1as encuestas en formato muy sencillo, de manera que las respuestas aqu\u00ed tambi\u00e9n se multiplicar\u00e1n. Adem\u00e1s, recuerda que esta acci\u00f3n no s\u00f3lo conseguir\u00e1 unos resultados excelentes de engagement, sino que<strong> servir\u00e1 para ofrecerte una informaci\u00f3n de alt\u00edsimo valor<\/strong> de cara a <strong>optimizar tu producto o servicio.<\/strong><\/p>\n<h4>4.- Juega con tus fans<\/h4>\n<p>No olvides tambi\u00e9n el poder de los juegos para conseguir este objetivo. Los <strong>c\u00e1lculos num\u00e9ricos y los test de inteligencia<\/strong> son un buen ejemplo del poder de viralizaci\u00f3n de este tipo de contenidos en base a los comentarios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Si_tu_objetivo_son_los_%C2%ABlikes%C2%BB\"><\/span><strong>Si tu objetivo son los \u00ablikes\u00bb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1.- Saca la emociones a relucir<\/h4>\n<p>Ya sabes que las <strong>fotograf\u00edas emocionales y los v\u00eddeos virales<\/strong> son tu principal valor.<\/p>\n<p>Muchas marcas creen que las frases emocionales no son cosa suya. De este modo se est\u00e1n perdiendo la posibilidad de asociaci\u00f3n de las emociones positivas a la marca por parte del fan. Las frases emocionales deber\u00edan formar parte de cualquier men\u00fa de planificaci\u00f3n de contenidos de las marcas.<\/p>\n<h4>2.- Haz tuya una causa<\/h4>\n<p>Otra posibilidad realmente interesante es \u00abenarbolar la bandera\u00bb, es decir, <strong>recoger una<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-retos-virales-del-verano-mojarse-por-una-buena-causa\/\"> causa<\/a> y hacerla tuya.<\/strong> Las acciones llevadas a cabo en el \u00abd\u00eda de la mujer trabajadora\u00bb o&nbsp; en el \u00abd\u00eda del medio ambiente\u00bb, pueden ser realmente <strong>eficaces si eres capaz de que tu marca se asocie a ellas.<\/strong> Para ello no basta con felicitarse por ese d\u00eda, sino que es preciso que en esa felicitaci\u00f3n incluyas tu logo y algunas fotos relevantes de tu actividad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Si_tu_objetivo_son_los_%C2%ABshares%C2%BB\"><\/span><strong>Si tu objetivo son los \u00abshares\u00bb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo \u00fanico que deber\u00e1s hacer es realizar las mismas acciones que persigues para conseguir \u00ablikes\u00bb, pero <strong>animar a tus fans a compartirlas.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4920 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/multiplicar-engagement-facebook-546x1024.jpg\" alt=\"como multiplicar el engagement en facebook\" width=\"546\" height=\"1024\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/multiplicar-engagement-facebook-546x1024.jpg 546w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/multiplicar-engagement-facebook-160x300.jpg 160w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/multiplicar-engagement-facebook-768x1441.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/multiplicar-engagement-facebook.jpg 800w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<p>\u00bfQu\u00e9 te ha parecido? \u00bfInteresante verdad? Pues te propongo seguir dinamizando tus redes sociales y las de tus clientes de una manera 100% profesional.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3826996658\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Con el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n<\/a> digital de IMF, no s\u00f3lo conseguir\u00e1s tu t\u00edtulo en profesional del marketing, sino <span style=\"color: #993300;\">que<\/span> tambi\u00e9n lograr\u00e1s tu t\u00edtulo de Community Manager. Adelante y te espero!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4246 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio.png\" alt=\"\u00c1ngel Moreno Inocencio, Master Marketing Digital IMF Smart Education\" width=\"148\" height=\"148\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio.png 148w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-inocencio-80x80.png 80w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00c1ngel Moreno<\/strong>, Director del<span style=\"color: #993300;\"> <strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital<\/a><\/strong><\/span> de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong>&nbsp;y CEO de&nbsp;BDC Spain.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"313elUpkEG\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-consejos-para-facebook-ads\/\">10 consejos para crear tu primera campa\u00f1a en Facebook Ads<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00ab10 consejos para crear tu primera campa\u00f1a en Facebook Ads\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-consejos-para-facebook-ads\/embed\/#?secret=313elUpkEG\" data-secret=\"313elUpkEG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/multiplicar-engagement-facebook\/\" data-essbisPostTitle=\"C\u00f3mo multiplicar tu engagement en Facebook\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[21,24,23],"class_list":["post-4859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-engagement","tag-facebook","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como multiplicar tu engagement en Facebook<\/title>\n<meta name=\"description\" content=\"En este posr te se\u00f1alamos qu\u00e9 acciones pueden ser recomendables para aprovechar las directrices de Facebook y multiplicar tu engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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