{"id":4988,"date":"2016-10-31T10:46:45","date_gmt":"2016-10-31T09:46:45","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=4988"},"modified":"2020-06-22T11:49:59","modified_gmt":"2020-06-22T09:49:59","slug":"customer-journey-comercio-electronico","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/","title":{"rendered":"El Customer Journey en comercios electr\u00f3nicos"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-302286781\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/\" data-essbisPostTitle=\"El Customer Journey en comercios electr\u00f3nicos\" data-essbisHoverContainer=\"\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_customer_journey\"><\/span>\u00bfQu\u00e9 es el customer journey?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52efd508fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52efd508fd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/#%C2%BFQue_es_el_customer_journey\" >\u00bfQu\u00e9 es el customer journey?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/#Customer_journey_online\" >Customer journey online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/#El_mensaje_en_el_momento_adecuado\" >El mensaje en el momento adecuado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/#Optimizar_la_experiencia_del_usuario\" >Optimizar la experiencia del usuario<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Podr\u00edamos definir el <strong>customer journey<\/strong> como el camino que puede tomar cualquier tipo de usuario en el proceso de compra.<\/p><div class=\"blogs-contenido\" id=\"blogs-4289404660\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Es decir, desde el momento en el que decide adquirir un&nbsp;<strong>bien<\/strong> o<strong> servicio<\/strong>, hasta el momento en el que lo adquiere.<\/p>\n<p>Lo primero que debemos de tener en cuenta es que el customer journey se puede producir tanto off como online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_journey_online\"><\/span>Customer journey online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En esta ocasi\u00f3n, vamos a centrarnos en el <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ecommerce-local-negocios-pequenos\/\"><strong>entorno digital<\/strong><\/a>, ya que es en \u00e9ste donde se est\u00e1n produciendo m\u00e1s cambios.<\/p>\n<p>Debemos saber que el camino o trayecto que sigue el usuario, hasta que compra, puede ser a trav\u00e9s de una <strong>web<\/strong>, el <strong>email<\/strong> o a trav\u00e9s de <strong>redes sociales<\/strong>.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3017835534\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Adem\u00e1s, gracias a los entornos digitales en s\u00ed mismos, se pueden llegar a medir las <strong>interacciones<\/strong> que existen con la marca y estos escenarios.<\/p>\n<p>De esta forma, todas las personas que se dedican en la actualidad al <strong>marketing<\/strong> pueden saber todo lo que necesitan de los usuarios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_mensaje_en_el_momento_adecuado\"><\/span>El mensaje en el momento adecuado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El comportamiento de los <strong>usuarios<\/strong> es verdaderamente importante. As\u00ed, los profesionales del marketing sabr\u00e1n de forma precisa el comportamiento de \u00e9stos a lo largo del&nbsp;<strong>proceso de compra<\/strong>.<\/p>\n<p>Con todo ello, se conseguir\u00e1 realizar un an\u00e1lisis exhaustivo de lo que realiza el usuario a lo largo del proceso.<\/p>\n<p>La ventaja de conocer estos datos es que las <strong>marcas<\/strong> sabr\u00e1n d\u00f3nde deben de prestar especial atenci\u00f3n para optimizar cada uno de los puntos de interacci\u00f3n en el que se encuentra el usuario.<\/p>\n<p>Finalmente, el equipo del marketing crear\u00e1 el mensaje adecuado en el momento exacto para cada usuario.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizar_la_experiencia_del_usuario\"><\/span>Optimizar la experiencia del usuario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gracias al customer journey en el entorno digital y no en cualquier lugar f\u00edsico, se permite gestionar la experiencia de cualquier usuario que va a comprar de una forma mucho m\u00e1s efectiva.<\/p>\n<p>Con ello, se podr\u00e1n saber cualquiera de los puntos clave que tienen lugar a lo largo de todo el customer journey. Tambi\u00e9n, se puede crear un mapa para definir las diferentes actuaciones realizadas por el usuario.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2106599024\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Una vez que sepamos todo esto, es importante que los <strong>mensajes<\/strong> que emitamos a los diferentes usuarios que nos visitan, deben estar relacionados de forma muy clara con el comportamiento que \u00e9stos est\u00e1n teniendo a la hora de consumir.<\/p>\n<p>Muchas empresas usan esta t\u00e9cnica,&nbsp;<a href=\"http:\/\/www.laopiniondemurcia.es\/blogs\/tecnospan\/bizpills-nos-dice-como-puede-ser-el-curso-de-e-learning-perfect.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bizpills<\/a>, por ejemplo, es una empresa que en todo momento a lo largo de toda su trayectoria, presta especial atenci\u00f3n al customer journey, y lo analiza para descubrir de qu\u00e9 forman act\u00faan los usuarios que la visitan.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/\" data-essbisPostTitle=\"El Customer Journey en comercios electr\u00f3nicos\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":4990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[652,157,661,8772,171,687],"class_list":["post-4988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-compra","tag-consumidor","tag-mensaje","tag-mercadotecnia","tag-online","tag-servicio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Customer Journey en comercios electronicos \u00a1Conoce el proceso1!<\/title>\n<meta name=\"description\" content=\"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Customer Journey en comercios electr\u00f3nicos\" \/>\n<meta property=\"og:description\" content=\"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T09:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo de Colaboradores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imf_education\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de Colaboradores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\"},\"author\":{\"name\":\"Equipo de Colaboradores\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\"},\"headline\":\"El Customer Journey en comercios electr\u00f3nicos\",\"datePublished\":\"2016-10-31T09:46:45+00:00\",\"dateModified\":\"2020-06-22T09:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg\",\"keywords\":[\"compra\",\"consumidor\",\"mensaje\",\"Mercadotecnia\",\"online\",\"servicio\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\",\"name\":\"El Customer Journey en comercios electronicos \u00a1Conoce el proceso1!\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg\",\"datePublished\":\"2016-10-31T09:46:45+00:00\",\"dateModified\":\"2020-06-22T09:49:59+00:00\",\"description\":\"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg\",\"width\":625,\"height\":343,\"caption\":\"customer journey en comercio electronico\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\",\"name\":\"Equipo de Colaboradores\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"caption\":\"Equipo de Colaboradores\"},\"description\":\"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.\",\"sameAs\":[\"https:\/\/www.imf-formacion.com\",\"https:\/\/www.facebook.com\/IMF.Education\/\",\"https:\/\/x.com\/imf_education\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El Customer Journey en comercios electronicos \u00a1Conoce el proceso1!","description":"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/","og_locale":"es_ES","og_type":"article","og_title":"El Customer Journey en comercios electr\u00f3nicos","og_description":"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/","og_site_name":"Blog de Marketing Online","article_author":"https:\/\/www.facebook.com\/IMF.Education\/","article_published_time":"2016-10-31T09:46:45+00:00","article_modified_time":"2020-06-22T09:49:59+00:00","og_image":[{"width":625,"height":343,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg","type":"image\/jpeg"}],"author":"Equipo de Colaboradores","twitter_card":"summary_large_image","twitter_creator":"@imf_education","twitter_misc":{"Escrito por":"Equipo de Colaboradores","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/"},"author":{"name":"Equipo de Colaboradores","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61"},"headline":"El Customer Journey en comercios electr\u00f3nicos","datePublished":"2016-10-31T09:46:45+00:00","dateModified":"2020-06-22T09:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg","keywords":["compra","consumidor","mensaje","Mercadotecnia","online","servicio"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/","name":"El Customer Journey en comercios electronicos \u00a1Conoce el proceso1!","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg","datePublished":"2016-10-31T09:46:45+00:00","dateModified":"2020-06-22T09:49:59+00:00","description":"Gracias a los entornos digitales en s\u00ed mismos, se puede conocer el customer journey y llegar a medir las interacciones que existen con la marca.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/customer-journey-comercio-electronico\/?o=5657\/page\/58\/page\/81\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/10\/customer-journey.jpg","width":625,"height":343,"caption":"customer journey en comercio electronico"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61","name":"Equipo de Colaboradores","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","caption":"Equipo de Colaboradores"},"description":"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.","sameAs":["https:\/\/www.imf-formacion.com","https:\/\/www.facebook.com\/IMF.Education\/","https:\/\/x.com\/imf_education"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 16:09:01","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=4988"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4988\/revisions"}],"predecessor-version":[{"id":10089,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/4988\/revisions\/10089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/4990"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=4988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=4988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}