{"id":5140,"date":"2016-11-22T09:26:50","date_gmt":"2016-11-22T08:26:50","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5140"},"modified":"2020-06-22T11:50:54","modified_gmt":"2020-06-22T09:50:54","slug":"6-tips-revolucionaran-marketing-digital-black-friday","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/","title":{"rendered":"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1166114375\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/\" data-essbisPostTitle=\"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday\" data-essbisHoverContainer=\"\"><p>Hay quienes se quedan sin dormir y los hay que son capaces de esperar una cola kilom\u00e9trica para hacerse con su oferta. Todo es v\u00e1lido en uno de esos d\u00edas en los que ni siquiera el neuromarketing o la psicolog\u00eda conductual, son capaces de dar una respuesta clara de por qu\u00e9 nos volvemos locos por las compras. S\u00ed, est\u00e1 claro, estamos hablando del Black Friday.<\/p><div class=\"blogs-contenido\" id=\"blogs-3265045826\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Colas y peleas en las puertas de los centros comerciales y servidores ca\u00eddos son las consecuencias m\u00e1s inmediatas de una realidad que a\u00f1o tras a\u00f1o sigue sorprendiendo a marketers de todo el mundo. A continuaci\u00f3n te ofrezco algunas recomendaciones de c\u00f3mo realizar una <strong>estrategia de marketing 100% efectiva<\/strong> para estos d\u00edas de locura colectiva donde todos venden:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Debes_aprender_a_pre-vender\"><\/span>Debes aprender a pre-vender<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab526cd867c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab526cd867c3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Debes_aprender_a_pre-vender\" >Debes aprender a pre-vender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Olvidate_del_contenido_y_vende_directamente\" >Olv\u00eddate del contenido y vende directamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Haz_guerrilla_o_estaras_muerto\" >Haz guerrilla o estar\u00e1s muerto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Insiste_insiste_insiste\" >Insiste, insiste, insiste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Las_ultimas_horas_son_decisivas\" >Las \u00faltimas horas son decisivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/#Reserva_tu_Master_con_el_Black_Friday_de_IMF\" >Reserva tu Master con el Black Friday de IMF<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>tus mejores productos y servicios deber\u00edan estar vendidos antes de llegar la fecha del Black Friday. En d\u00edas anteriores a la semana de las ventas locas, deber\u00edas haber pre-vendido y puesto a disposici\u00f3n de tus clientes VIP tus productos estrella. Nada como un cup\u00f3n que ofrezca acceso en exclusiva a esos productos que sabes que les vuelven locos. Ellos podr\u00e1n acceder a esos productos Premium, otros no. Haz que tus clientes se sientan \u00fanicos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Olvidate_del_contenido_y_vende_directamente\"><\/span>Olv\u00eddate del contenido y vende directamente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mucho hemos hablado de la bajada de ratios de apertura de emails debido a multitud de factores. Sabemos que el contenido es esencial para que se abran tus emails. En cambio.. \u00bfQuieres que te d\u00e9 una noticia? Olv\u00eddate del contenido v\u00eda email o newsletter para optimizar tu marketing en el Black Friday. En serio, olv\u00eddalo. Tus clientes s\u00f3lo van a estar pensando en el precio.<\/p>\n<p>Los emails deber\u00e1n llevar un asunto siempre en formato num\u00e9rico con una oferta comprensible. No hagas inbound, ni marketing de atracci\u00f3n, ni nada parecido. Tus clientes deben ser atra\u00eddos por una oferta, no necesitan que les atraigas lentamente. No pierdas el tiempo. La mejor oferta es la que vende en esos d\u00edas. Nada m\u00e1s.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-171062367\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Haz_guerrilla_o_estaras_muerto\"><\/span>Haz guerrilla o estar\u00e1s muerto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A no ser que seas Amazon claro. Podr\u00edan contarse por millones las ofertas de 2 X 1 o de rebajas del 40%. Si crees que con estas armas podr\u00e1s vencer a Amazon o a Mediamark creo que tienes un problema. Cualquier e-commerce o tienda que no sea una gran superficie deber\u00e1 tener una creatividad a\u00f1adida en su mensaje en los d\u00edas anteriores al Black Friday. Fotos y mensajes impactantes e incre\u00edbles, son los \u00fanicos que permitir\u00e1n al ecommerce especializado, tener algo de cuota de mercado respecto a los gigantes de la distribuci\u00f3n. Recuerda, o haces guerrilla o ser\u00e1s invisible ante las plataformas millonarias que dominan el mercado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Insiste_insiste_insiste\"><\/span>Insiste, insiste, insiste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El <strong>remarketing<\/strong> se invent\u00f3 para el Black Friday. Si quieres estar en la cabeza de tu cliente y ser elegido por \u00e9l s\u00f3lo te queda insistir. La artiller\u00eda pesada de las grandes marcas va a incrementar su inversi\u00f3n publicitaria, de manera que te ser\u00e1 imposible competir con ellos cara a cara. En cambio, t\u00fa tienes miles de contactos en forma de cookies a los que bombardear con mensajes llamativos focalizando tus esfuerzos en 2 o 3 d\u00edas. No lo desaproveches. El remarketing sale barato en comparaci\u00f3n con estrategias tradicionales de captaci\u00f3n de leads y las ventas del Black Friday se realizan a clientes ya fidelizados en su mayor parte. Pide ayuda a los tuyos en vez de intentar conseguir clientes nuevos, en un d\u00eda en el que el precio y el <strong>engagement con la marca<\/strong> juegan a partes iguales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_ultimas_horas_son_decisivas\"><\/span>Las \u00faltimas horas son decisivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Toda tu <strong>estrategia para el Black Friday<\/strong> debe estar muy medida para no acabar vendiendo a un precio menor, lo que todos tus clientes te comprar\u00edan a un mayor precio. Muchas de las tiendas f\u00edsicas e ecommerce se echan las manos a la cabeza pasada la gran promoci\u00f3n. Ven que en un d\u00eda han llegado cientos de clientes y han adquirido productos a un precio incre\u00edble pero\u2026pasar\u00e1n meses sin volver.<\/p>\n<p>Para que esto no te ocurra, debes ser un genio de gestionar tu stock. Limita las unidades puestas a la venta y no olvides medir tu margen. El verdadero secreto del Black Friday es conseguir aumentar tus ventas actuales sin perjudicar a las futuras. Por este motivo, te aconsejo que realices una estrategia de control exhaustivo del n\u00famero de unidades que pones a la venta de los productos que enamoran a tus clientes.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-522517108\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>6) Aprovecha para fidelizar: comprar a un buen precio y recibir -adem\u00e1s- un descuento para tu pr\u00f3xima compra es lo m\u00e1s. Por eso, no desperdicies a tus clientes nuevos. Algunos de los que entren en tu ecommerce y terminen el proceso de venta, ser\u00e1n nuevos para tu negocio. Ofr\u00e9celes un vale para su pr\u00f3xima compra, reg\u00e1lales algo para que vuelvan. El Black Friday puede ser el inicio para una bonita historia de amor entre t\u00fa y un cliente que conseguiste por casualidad. Atr\u00e1palo, ese d\u00eda merodear\u00e1n muchos por tu negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reserva_tu_Master_con_el_Black_Friday_de_IMF\"><\/span>Reserva tu Master con el Black Friday de IMF<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00bfQu\u00e9 te han parecido estos consejos? Seguro que alguno de ellos ha hecho que se te encendiera la bombilla del marketing eficaz y lo has llevado a la pr\u00e1ctica. Pues est\u00e1s de enhorabuena. Si quieres aprender sobre marketing digital, preg\u00fantanos sobre nuestro <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital<\/a><\/span><\/strong>. En IMF celebramos&nbsp;el <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/comunicacion\/black-friday\/\">Black Friday<\/a><\/span><\/strong> con descuentos exclusivos para ti. \u00a1Aprovecha!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5143 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/blackfriday-imf.jpg\" alt=\"Black Friday en IMF con descuentos especiales en Master\" width=\"849\" height=\"509\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/blackfriday-imf.jpg 849w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/blackfriday-imf-300x180.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/blackfriday-imf-768x460.jpg 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/\" data-essbisPostTitle=\"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":5141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[208,316,235,201,734,232,557,296],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-black-friday","tag-comercial","tag-ecommerce","tag-estrategia","tag-estrategia-de-ventas","tag-marketing-digital","tag-remarketing","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 debemos tener en cuenta de cara al Black Friday? Dejamos los mejores consejos para enfocar tu estrategia de marketing digital \u00a1Apunta!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 debemos tener en cuenta de cara al Black Friday? Dejamos los mejores consejos para enfocar tu estrategia de marketing digital \u00a1Apunta!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-22T08:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/black-friday-consejos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1ngel Moreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matriculadores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1ngel Moreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/\"},\"author\":{\"name\":\"\u00c1ngel Moreno\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\"},\"headline\":\"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday\",\"datePublished\":\"2016-11-22T08:26:50+00:00\",\"dateModified\":\"2020-06-22T09:50:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/\"},\"wordCount\":956,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/black-friday-consejos.jpg\",\"keywords\":[\"black friday\",\"comercial\",\"ecommerce\",\"estrategia\",\"estrategia de ventas\",\"marketing digital\",\"remarketing\",\"ventas\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/\",\"name\":\"6 Tips que revolucionar\u00e1n tu marketing digital en el Black Friday\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/6-tips-revolucionaran-marketing-digital-black-friday\/?o=5657\/page\/72\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/11\/black-friday-consejos.jpg\",\"datePublished\":\"2016-11-22T08:26:50+00:00\",\"dateModified\":\"2020-06-22T09:50:54+00:00\",\"description\":\"\u00bfQu\u00e9 debemos tener en cuenta de cara al Black Friday? 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