{"id":5290,"date":"2017-01-23T12:36:03","date_gmt":"2017-01-23T11:36:03","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5290"},"modified":"2020-06-22T11:52:16","modified_gmt":"2020-06-22T09:52:16","slug":"lopd-inbound-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/","title":{"rendered":"LOPD e Inbound Marketing: \u00bfd\u00f3nde est\u00e1n los l\u00edmites?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-760472519\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/\" data-essbisPostTitle=\"LOPD e Inbound Marketing: \u00bfd\u00f3nde est\u00e1n los l\u00edmites?\" data-essbisHoverContainer=\"\"><h2><span class=\"ez-toc-section\" id=\"LOPD_e_Inbound_Marketing\"><\/span>LOPD e Inbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524ed87488\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524ed87488\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/#LOPD_e_Inbound_Marketing\" >LOPD e Inbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/#Recibir_emails_de_empresas\" >Recibir emails de empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/#%C2%BFComo_dejar_de_recibir_informacion\" >\u00bfC\u00f3mo dejar de recibir informaci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/#Retomar_el_contacto_con_un_potencial_cliente\" >Retomar el contacto con un potencial cliente<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Los l\u00edmites est\u00e1n, en muchas de las ocasiones, en el sentido com\u00fan. La LOPD (<strong>Ley Org\u00e1nica de Protecci\u00f3n de Datos<\/strong>) ya los marca y legisla. El <strong>Inbound Marketing<\/strong> debe seguir su senda.<\/p><div class=\"blogs-contenido\" id=\"blogs-2642650472\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Dice la LOPD que<\/p>\n<blockquote><p>todas las personas tienen derecho a que no se \u00abcomercie\u00bb libremente de sus datos personales, a que no les vulnere el derecho a su intimidad, y a no ser victimas del quebranto de su confidencialidad.<\/p><\/blockquote>\n<p>Siempre que se mantengan estos derechos b\u00e1sicos encontraremos los l\u00edmites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recibir_emails_de_empresas\"><\/span>Recibir emails de empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pero, \u00bfqu\u00e9 pasa si me bombardean a llamadas, mails o notificaciones push? Aqu\u00ed entra en funcionamiento el sentido com\u00fan. Todo tiene un l\u00edmite.<\/p>\n<p>No se vulnera ning\u00fan <strong>derecho<\/strong> b\u00e1sico de la LOPD si una empresa, la cual mantiene los datos personales del receptor de la publicidad de forma segura y proporcionados por ese mismo usuario, el env\u00edo masivo de publicidad a este usuario. El l\u00edmite lo marca la paciencia del usuario impactado.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4148196080\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Es muy habitual recibir diariamente un mail de nuestro comercio electr\u00f3nico preferido, sobre todo moda, ocio y tecnolog\u00eda, con ofertas y promociones. Casi nadie se siente presionado ni que se le vulnera la intimidad.<\/p>\n<p>Al rev\u00e9s, le es grato porque puede que est\u00e9 a la espera para comprar alg\u00fan art\u00edculo aprovechando esta oferta, o aprovecharse de alguna ganga por liquidaci\u00f3n de stock. Incluso en plataformas de pujas y segunda mano donde te env\u00edan continuamente mails o notificaciones push a la m\u00e1s m\u00ednima variaci\u00f3n en el precio. No tiene l\u00edmite el n\u00famero de env\u00edos, porque al usuario le interesa. Pero, \u00bfque pasa si no est\u00e1 interesado?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_dejar_de_recibir_informacion\"><\/span>\u00bfC\u00f3mo dejar de recibir informaci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Otra vez entra en funcionamiento el sentido com\u00fan. Se sabe que todo es automatizable, y el Inbound Marketing sabe mucho de esto. Y que se puede marcar el l\u00edmite de env\u00edos en caso de, por ejemplo, no aperturas.<\/p>\n<p>Si se realizan env\u00edos masivos en periodos muy cortos de tiempo, hablando por ejemplo en minutos, si el usuario no abre ni uno solo, y la plataforma tiene herramientas para detectarlo, debe parar el env\u00edo de notificaciones o mails a ese usuario.<\/p>\n<p>Este caso es muy dado en el comercio electr\u00f3nico, y las plataformas de Inbound Marketing tienen las herramientas espec\u00edficas para realizarlo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retomar_el_contacto_con_un_potencial_cliente\"><\/span>Retomar el contacto con un potencial cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Otro caso es el de el <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/retargeting-o-remarketing\/\"><strong>retargeting<\/strong><\/a>. En este caso los impactos no son tan continuos, pero si perdurables en el tiempo. Puede que todos los d\u00edas o cada ciertos d\u00edas, recibas un contacto, por ejemplo, para suscribirte y\/o registrate a un blog, web o ecommerce.<\/p>\n<p>El dato de aperturas se conoce, y el de no aperturas tambi\u00e9n. Incluso te dan el dato preciso de los contactos que nunca han sido abiertos. Entonces, \u00bfpor qu\u00e9 se contin\u00faan enviando?<\/p>\n<p>El contacto asiduo y persistente sin desearlo a un usuario hace que modifique su imagen hacia esa empresa o marca de manera negativa, incluso a\u00fan siendo una gran marca, le conduce a marcarla como \u00abspam\u00bb.<\/p>\n<p>No se intenta decir que ya no se le vuelva a contactar nunca m\u00e1s, pero si a espaciar en el tiempo suficiente como para que esa imagen de \u00abspammer\u00bb no entre en el consciente del usuario. Esa es la peor de las situaciones para el Inbound Marketing.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1975239349\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Adem\u00e1s que la mayor\u00eda de usuarios utilizan <strong>clientes web<\/strong>, como Gmail o Yahoo, y que ciertas ip&#8217;s sean masivamente marcadas como \u00abspam\u00bb puede que comprometa a la plataforma de Inbound Marketing, cosa que ellos ya tienen en cuenta. Quiz\u00e1 nadie marque el l\u00edmite a una empresa, o haga odios sordos. Pero puede que la plataforma le deniegue el servicio.<\/p>\n<p>Ah\u00ed, habr\u00e1 encontrado el l\u00edmite.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/\" data-essbisPostTitle=\"LOPD e Inbound Marketing: \u00bfd\u00f3nde est\u00e1n los l\u00edmites?\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":5292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[238,26,157,235,210,917,280,57],"class_list":["post-5290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-blog","tag-cliente","tag-consumidor","tag-ecommerce","tag-inbound-marketing","tag-mensajes","tag-spam","tag-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LOPD e Inbound Marketing \u00bfdonde estan los limites? \u00a1Conoce!<\/title>\n<meta name=\"description\" content=\"La LOPD (Ley Org\u00e1nica de Protecci\u00f3n de Datos) ya marca y legisla los l\u00edmites y el Inbound Marketing debe seguir su senda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOPD e Inbound Marketing: \u00bfd\u00f3nde est\u00e1n los l\u00edmites?\" \/>\n<meta property=\"og:description\" content=\"La LOPD (Ley Org\u00e1nica de Protecci\u00f3n de Datos) ya marca y legisla los l\u00edmites y el Inbound Marketing debe seguir su senda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-23T11:36:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/01\/lopd-inbound-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"LOPD e Inbound Marketing: \u00bfd\u00f3nde est\u00e1n los l\u00edmites?\",\"datePublished\":\"2017-01-23T11:36:03+00:00\",\"dateModified\":\"2020-06-22T09:52:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/01\/lopd-inbound-marketing.jpg\",\"keywords\":[\"blog\",\"cliente\",\"consumidor\",\"ecommerce\",\"inbound marketing\",\"mensajes\",\"spam\",\"web\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lopd-inbound-marketing\/?o=5655\/page\/8\/\",\"name\":\"LOPD e Inbound Marketing \u00bfdonde estan los limites? 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