{"id":5296,"date":"2017-01-24T13:49:58","date_gmt":"2017-01-24T12:49:58","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5296"},"modified":"2020-06-22T11:52:22","modified_gmt":"2020-06-22T09:52:22","slug":"evita-frases-email-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/evita-frases-email-marketing\/","title":{"rendered":"Evita estas frases en tu estrategia de email marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-175174895\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/evita-frases-email-marketing\/\" data-essbisPostTitle=\"Evita estas frases en tu estrategia de email marketing\" data-essbisHoverContainer=\"\"><p>Un 56<strong>% <\/strong>de los <strong>correos electr\u00f3nicos<\/strong>&nbsp;se interpretan de forma correcta de acuerdo con un estudio publicado hace poco tiempo por lo que nos debemos preguntar si nos consideramos expertos en <a href=\"https:\/\/www.cursosypostgrados.com\/programas\/master-en-marketing-y-comunicacion-digital-16973.htm\" target=\"_blank\" rel=\"noopener noreferrer\">materia de<strong> comunicaci\u00f3n<\/strong><\/a> por la v\u00eda de email.<\/p><div class=\"blogs-contenido\" id=\"blogs-3980461279\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Todos solemos sobreestimar nuestras habilidades para comunicarnos de manera eficaz en esta v\u00eda. Es momento de ser efectivos y concretos a la hora de interactuar con los clientes potenciales y actuales para lograr una estrategia de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/plataformas-email-marketing\/\">email marketing<\/a> eficaz.<\/p>\n<h2><strong>Frases&nbsp;a evitar en email marketing<\/strong><\/h2>\n<p>Para evitar malentendidos con los <strong>clientes<\/strong> tenemos que eliminar todo lo que sea innecesario. Hay muchas frases que no son necesarias y es muy f\u00e1cil malinterpretarlas.<\/p>\n<h4>Lamento molestarte<\/h4>\n<p>Empezamos mencionando \u00ablamento molestarte\u00bb, \u00e9sta demuestra que atropellamos nuestra credibilidad aunque la intenci\u00f3n sea trasmitir educaci\u00f3n y buenos modales.<\/p>\n<p>Si un usuario al final se ha convertido en <a href=\"https:\/\/www.cursosypostgrados.com\/programas\/curso-de-gestion-comercial-de-ventas-29006.htm\">un cliente<\/a> es porque hemos llegado a ser importantes para \u00e9l, por lo que est\u00e1 de m\u00e1s disculparnos por enviarle un correo electr\u00f3nico. Debemos ir directamente al grano y evitar malos entendidos.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1339205542\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h4>Estemos en contacto<\/h4>\n<p>Otra frase que conduce a malos entendido es la de \u00abestemos en contacto\u00bb es de las que m\u00e1s se ha abusado en la historia. No se necesita colocarla en los correos o emails, que enviamos a nuestros clientes o prospectos ya que no les estamos explicando lo que tenemos que tratar con ellos.<\/p>\n<p>Hay muchas frases que sobran y pueden ser malinterpretadas de una manera que no es adecuada.<\/p>\n<p>Es mejor ir directamente y decirle \u00abpodr\u00edamos reunirnos el martes y tratar el tema del nuevo producto que hemos lanzado con tanto \u00e9xito\u00bb.<\/p>\n<h4>Para ser honesto<\/h4>\n<p>Otra frase que tenemos que omitir email es \u00abpara ser honesto&#8230;\u00bb puede pensar que realmente somos de todo menos honestos.<\/p>\n<h4>Convencer&nbsp;al cliente de hacer algo<\/h4>\n<p>Ahora vamos a hablar de palabras en vez de frases, \u00abdeber\u00eda\u2026\u00bb Intentar convencerlo de hacer \u00abaquello o eso\u00bb, como por ejemplo, \u00abusted deber\u00eda comprar un ordenador en vez de una tablet\u00bb. Est\u00e1 mal porque nos han contratado para asesorarlo no para tomar decisiones. Tenemos que evitar malas interpretaciones.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3027672305\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h4>No hay problema<\/h4>\n<p>A veces, esta frase \u00abno hay problema\u00bb, es una reacci\u00f3n instintiva al usual y previo \u00abgracias\u00bb, pero estamos enviando un mensaje subliminal incorrecto, el cliente lo puede interpretar como que, cuando hacemos algo en su beneficio es problema para nosotros.<\/p>\n<h4>Intentar no es igual que hacer<\/h4>\n<p>Lo que no es nada convincente es decir \u00abintentar\u00e9\u00bb, el mundo actual se distingue por agilidad, inmediatez, eficacia y rapidez. Decir eso es como decir que no lo vamos ni a intentar.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/evita-frases-email-marketing\/\" data-essbisPostTitle=\"Evita estas frases en tu estrategia de email marketing\" 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