{"id":5686,"date":"2017-04-04T12:23:04","date_gmt":"2017-04-04T10:23:04","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5686"},"modified":"2023-01-06T17:02:38","modified_gmt":"2023-01-06T16:02:38","slug":"tips-herramientas-growth-hacker","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/","title":{"rendered":"5 tips y herramientas imprescindibles para un growth hacker"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2656073078\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/\" data-essbisPostTitle=\"5 tips y herramientas imprescindibles para un growth hacker\" data-essbisHoverContainer=\"\"><p>La digitalizaci\u00f3n de las empresas ha cambiado radicalmente el entorno laboral y ha generado una necesidad de profesionales con una forma de pensar diferente. Por esta raz\u00f3n, el perfil de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/growth-hacker-perfil-mas-cotizados\/\">growth hacker<\/a> se ha vuelto uno de los m\u00e1s solicitados en el \u00e1mbito digital.<\/p><div class=\"blogs-contenido\" id=\"blogs-2603898571\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_tips_de_una_metodologia_growth_hacking\"><\/span>5 tips de una metodolog\u00eda growth hacking<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5224534a46\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5224534a46\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#5_tips_de_una_metodologia_growth_hacking\" >5 tips de una metodolog\u00eda growth hacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Eficiencia_del_growth_hacking\" >Eficiencia del growth hacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Herramientas_claves_para_un_growth_hacker\" >Herramientas claves para un growth hacker<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Intercomio\" >Intercom.io<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Amplitudecom\" >Amplitude.com<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Branchaio\" >Branch.aio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Segmentio\" >Segment.io<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#Optimizeli\" >Optimizeli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/#APPCUES\" >APPCUES<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h4 style=\"padding-left: 30px;\">1. Detectar el punto com\u00fan<\/h4>\n<p>Entre el ego\u00a0del usuario y el negocio.<\/p>\n<h4 style=\"padding-left: 30px;\">2. Identificar el canal<\/h4>\n<p>En el que se puede ser m\u00e1s viral (Twitter, Facebook, \u2026) y no tiene porqu\u00e9 ser un canal digital.<\/p>\n<h4 style=\"padding-left: 30px;\">3. Pon\u00e9rselo f\u00e1cil al usuario<\/h4>\n<p>Siempre y que mole todo el rato. Esto sirve para todo: newsletter, un tuit para compartir, formulario de registro.<\/p>\n<h4 style=\"padding-left: 30px;\">4. Las <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/que-es-una-web-app-quienes-las-desarrollan-y-como-202301\/\">Apps\/Webs<\/a> deben ser persuasivas<\/h4>\n<p>Dirigidas a que el usuario culmine el objetivo trazado. Hay que dirigir siempre al cliente\/usuario a la compra, compartir, etc\u00e9tera.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1389861004\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h4 style=\"padding-left: 30px;\">5. Tener previsto una growth-site<\/h4>\n<p>Una web\/app externa para hacer pruebas y si funciona te lo llevas a tu p\u00e1gina.<\/p>\n<p>Una de las ventajas que ha introducido la digitalizaci\u00f3n es que todo es medible, y para ello se requiere de herramientas adecuadas.<\/p>\n<p>En definitiva, si se est\u00e1n haciendo campa\u00f1as que derivan tr\u00e1fico (usuarios, clientes, personas) a una p\u00e1gina concreta y all\u00ed no hay anal\u00edticas, se est\u00e1 tirando el dinero y a ciegas.<\/p>\n<p>En definitiva, no se puede mejorar, no se puede crecer. \u00a1As\u00ed de rotundo!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eficiencia_del_growth_hacking\"><\/span>Eficiencia del growth hacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La clave de la eficacia y de la rapidez con la que opera un <strong>growth hacker<\/strong> se debe precisamente al uso de unas herramientas espec\u00edficas.<\/p>\n<p>Growth hacking es precisamente esto, c\u00f3mo poner a la tecnolog\u00eda al servicio de nuestra estrategia de marketing.<\/p>\n<p>Gracias a herramientas como las que relaciono a continuaci\u00f3n, un growth hacker puede\u00a0simplificar tareas antes impensables por la gran cantidad de recursos y costes que hab\u00eda que destinar como la gesti\u00f3n y an\u00e1lisis de miles de datos, y por eso se puede operar con rapidez, eficacia y a un coste razonable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Herramientas_claves_para_un_growth_hacker\"><\/span>Herramientas claves para un growth hacker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>No se puede CRECER (growth) sin las herramientas adecuadas\u00bb<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Intercomio\"><\/span><a href=\"https:\/\/www.intercom.com\/\">Intercom.io<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tiene como base las tareas y procedimientos marcado en el marketing de automatizaci\u00f3n.<\/p>\n<p>Esta herramienta automatiza una serie de procesos clave en funci\u00f3n de una serie de variables obtenidas del comportamiento del usuario. Se crean unas reglas para que se genere una acci\u00f3n automatizada. Adem\u00e1s, ofrece la posibilidad de realizar test A\/B.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amplitudecom\"><\/span><a href=\"https:\/\/amplitude.com\/\">Amplitude.com<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mide las conductas de usuario y permiten definir hasta el m\u00ednimo detalle cada una de las variables.<\/p>\n<p>Aporta mucha informaci\u00f3n de c\u00f3mo se comporta el usuario dentro del sitio (user paths). Esta herramienta es fundamental.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branchaio\"><\/span><a href=\"https:\/\/branch.io\/\">Branch.aio<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dise\u00f1ada para atribuci\u00f3n de campa\u00f1as de apps. Ideal para empresas que basan su actividad en las descargas de aplicaciones.<\/p>\n<p>Complementa la informaci\u00f3n que Apple Store o que Play Store no ofrecen como saber el porcentaje concreto de descargas de cada una de las campa\u00f1as.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentio\"><\/span><a href=\"https:\/\/segment.com\/\">Segment.io<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si las anteriores herramientas precisan del equipo t\u00e9cnico para su implementaci\u00f3n, Segment viene a facilitar esto.<\/p>\n<p>Tras su implementaci\u00f3n permite de una sola vez activar y desactivar con un bot\u00f3n otras herramientas como Amplitude, Intercom. Es una herramienta que empodera al equipo de marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizeli\"><\/span><a href=\"https:\/\/www.optimizely.com\/\">Optimizeli<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Permite hacer cambios en las landing page sin programar. El t\u00edpico test A\/B en una p\u00e1gina de producto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"APPCUES\"><\/span><a href=\"https:\/\/www.appcues.com\/\">APPCUES<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfQu\u00e9 pasa despu\u00e9s de que un usuario se descarga una app? \u00a1No es lo mismo el n\u00famero de descargas que el n\u00famero de usuarios, \u00a1no nos enga\u00f1emos!<\/p>\n<p>Esta herramienta es id\u00f3nea para los procesos onboarding de las apps.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3747622231\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Permite optimizar al m\u00e1ximo el primer contacto de un usuario con la aplicaci\u00f3n con intenci\u00f3n de fidelizarlo y reducir la tasa de desinstalaci\u00f3n.<\/p>\n<p>El growth hacking no es un set de herramientas, es un estado mental. Se trata de buscar ese punto creativo, esa vuelta de tuerca que te permita ser el primero en ejecutar una acci\u00f3n que te lleve a los altares y as\u00ed poder comerte el pastel.<\/p>\n<blockquote><p>El growth hacking no es un set de herramientas, es un estado mental. Se trata de buscar ese punto creativo, esa vuelta de tuerca que te permita ser el primero en ejecutar una acci\u00f3n que te lleve a los altares y as\u00ed poder comerte el pastel.\u00bb<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ozkL94rD4ZU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WdsUlzWcIs\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/growth-hacker-perfil-mas-cotizados\/\">Growth hacker, uno de los perfiles tecnol\u00f3gicos m\u00e1s cotizados en el mercado digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abGrowth hacker, uno de los perfiles tecnol\u00f3gicos m\u00e1s cotizados en el mercado digital\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/growth-hacker-perfil-mas-cotizados\/embed\/#?secret=hHbA3loZta#?secret=WdsUlzWcIs\" data-secret=\"WdsUlzWcIs\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\/\" data-essbisPostTitle=\"5 tips y herramientas imprescindibles para un growth hacker\" 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