{"id":5729,"date":"2017-04-12T10:15:46","date_gmt":"2017-04-12T08:15:46","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5729"},"modified":"2020-06-22T11:55:03","modified_gmt":"2020-06-22T09:55:03","slug":"mejores-libros-growth-hacking","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-growth-hacking\/","title":{"rendered":"Los mejores libros para profundizar sobre growth hacking"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3817993285\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-growth-hacking\/\" data-essbisPostTitle=\"Los mejores libros para profundizar sobre growth hacking\" data-essbisHoverContainer=\"\"><p>Si queremos ampliar nuestros conocimientos en el \u00e1mbito digital, y en especial, conocer sobre la pr\u00e1ctica del <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/growth-hacker-perfil-mas-cotizados\/\">growth hacking<\/a>, esta serie de libros que presentamos son claves.<\/p><div class=\"blogs-contenido\" id=\"blogs-3123626315\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2>Libros imprescindibles sobre growth hacking<\/h2>\n<h4>Growth Hacker Marketing<\/h4>\n<p><strong>Autor:&nbsp;Ryan Holiday<\/strong><\/p>\n<p>Una excelente introducci\u00f3n al growth hacking repleta de much\u00edsimos ejemplos. El libro pivota sobre la idea de vender desde la creatividad.<\/p>\n<h4>How to build habit-forming products<\/h4>\n<p><strong>Autor: Nir de Eyal<\/strong><\/p>\n<p>Ofrece mecanismos muy f\u00e1ciles para crear h\u00e1bitos en los usuarios. La operativa de Linkedin, Facebook est\u00e1 muy estudiado y se basa en este principio. Imprescindible si tienes una app, una web una newsletter.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-893446182\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h4>A startup guide to guetting customers<\/h4>\n<p><strong>Autor: Gabriel Weinberg and Justin Mares<\/strong><\/p>\n<p>Se centra en determinar 19 canales a trav\u00e9s de los cuales se pueden conseguir clientes\/usuarios como la televisi\u00f3n, eventos, marketing de guerrilla. Ideas muy sencillas contadas en 300 p\u00e1ginas.<\/p>\n<h4>Lean ENTERPRISE: How High Performance Organizations Innovate at Scale<\/h4>\n<p><strong>Autor: Jez Humble, Joanne Molesky y Barry O\u2019Reilly<\/strong><\/p>\n<p>Un libro muy orientado a la transformaci\u00f3n de las organizaciones ante los cambios del mercado, tecnol\u00f3gicos, normativos, entre otros. Se habla adem\u00e1s de los modelos de negocio y de gesti\u00f3n <em>Lean<\/em> y de <em>Agile <\/em>como principios b\u00e1sicos de la empresa de hoy y del futuro.<\/p>\n<h4>Zero to ONE. Notes on startups, or how to build the future<\/h4>\n<p><strong>Autor:&nbsp;Peter Thiel<\/strong><\/p>\n<p>Escrito por el fundador de PayPal, impregnado de la esencia de la cultura de emprendimiento en Silicon Valley. La base del t\u00edtulo del libro \u00abDe Cero a Uno\u00bb hace referencia al principio que para construir el futuro hay que crear cosas nuevas.<\/p>\n<h4>Star With Why: How Great leaders inspire everyone to take action<\/h4>\n<p><strong>Autor:&nbsp;Simon Sinek<\/strong><\/p>\n<p>Un libro sobre liderazgo que profundiza en que la clave es el por qu\u00e9. Sinek plantea con una notoria transcendencia que la marca tiene que responder a algo y tener un valor social.<\/p>\n<h4>Inspired: How To Create Products Customers Love<\/h4>\n<p><strong>Autor:&nbsp;Marty Cagan<\/strong><\/p>\n<p>Muchas claves a considerar antes de lanzar nuevos productos al mercado como que este debe responder a una necesidad real y que con ello se resuelve un problema.<\/p>\n<h4>Lean Customer Development: Building Products Your Customers Will Buy<\/h4>\n<p><strong>Autor: Cindy Alvarez<\/strong><\/p>\n<p>Plantea un proceso sencillo para el customer development, la metodolog\u00eda para crear una <em>star-up<\/em> de \u00e9xito. Sin duda, una \u00fatil herramienta para emprendedores.<\/p>\n<h4>Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers<\/h4>\n<p><strong>Autor: Joe Natoli<\/strong><\/p>\n<p>Principios, m\u00e9todos y consejos muy pr\u00e1cticos basados en 26 a\u00f1os de experiencia de Natoli como consultor de UX (experiencia de usuario).<\/p>\n<h2>\u2018The Golden Circle\u2019, una conferencia motivadora de Simon Sinek<\/h2>\n<p>Para finalizar, te dejo con una conferencia reveladora y motivadora de Simon Sinek en TED Talks en 2009 donde habla de su revolucionaria teor\u00eda <strong>The Golden Circle<\/strong>.<\/p>\n<p>Sinek comparte un descubrimiento personal que cambi\u00f3 profundamente su visi\u00f3n sobre c\u00f3mo funciona el mundo y sobre todo su manera de actuar en \u00e9l.<\/p>\n<p>Dice que:<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3323153128\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<blockquote><p>Detr\u00e1s de los l\u00edderes que han impactado a la humanidad por sus descubrimientos o por su forma de pensar hay un patr\u00f3n.<\/p><\/blockquote>\n<p>Te dejo una pista: Simon dibuja un c\u00edrculo (la forma m\u00e1s simple del mundo) y a partir de ah\u00ed explica que para cambiar de mentalidad hay que invertir el orden de la comunicaci\u00f3n. Primero di por qu\u00e9 haces lo que haces; es decir, por qu\u00e9 has montado esta empresa, por qu\u00e9 vendes este producto, y luego di c\u00f3mo lo vendes para finalizar diciendo qu\u00e9 vendes.<\/p>\n<p>\u00a1Muy recomendable!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7HvYUlH4mkA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KXKSeE0RkX\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-herramientas-growth-hacker\" data-secret=\"KXKSeE0RkX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-libros-growth-hacking\/\" data-essbisPostTitle=\"Los mejores libros para profundizar sobre growth hacking\" data-essbisHoverContainer=\"\">","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[334,525,27,232,258],"class_list":["post-5729","post","type-post","status-publish","format-standard","hentry","category-marketing-online","tag-digital","tag-libros","tag-marca","tag-marketing-digital","tag-producto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los mejores libros para profundizar sobre growth hacking<\/title>\n<meta name=\"description\" content=\"Si queremos conocer sobre la pr\u00e1ctica de growth hacking, esta serie de libros que presentamos son claves \u00a1Muy recomendables!\" \/>\n<meta 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