{"id":5868,"date":"2017-05-31T10:27:21","date_gmt":"2017-05-31T08:27:21","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=5868"},"modified":"2020-06-22T11:55:46","modified_gmt":"2020-06-22T09:55:46","slug":"semrush-herramienta-analizar-competencia","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/","title":{"rendered":"SEMrush: la herramienta definitiva para analizar tu competencia en la web"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-707567915\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/\" data-essbisPostTitle=\"SEMrush: la herramienta definitiva para analizar tu competencia en la web\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5869 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf-1024x576.jpg\" alt=\"Masterclass Anal\u00edtica Digital con SEMrush\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf-1024x576.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf-300x169.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf-768x432.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf-812x457.jpg 812w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/05\/masterclass-semrush-imf.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>El pasado 22 de mayo tuvimos la oportunidad de asistir en <strong><a href=\"https:\/\/www.imf-formacion.com\">IMF Smart Education<\/a><\/strong> a una fant\u00e1stica Masterclass de la mano de Nikita Naumtcev, especialista de soporte t\u00e9cnico en <a href=\"https:\/\/www.semrush.com\/\"><strong>SEMrush<\/strong><\/a>. En la sesi\u00f3n pude confirmar lo que ya hace tiempo pensaba: SEMrush es, sin duda, la <strong>herramienta n\u00famero 1 del mercado y la m\u00e1s eficaz para analizar a la competencia<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-912453303\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>A lo largo de la exposici\u00f3n, Nikita nos explic\u00f3 -paso a paso- c\u00f3mo funciona la herramienta para poder realizar un estudio completo a nivel de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">SEO, SEM y social media<\/a> de nuestros competidores directos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_te_permite_analizar_SEMrush\"><\/span>\u00bfQu\u00e9 te permite analizar SEMrush?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52f0a6fdb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52f0a6fdb5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#%C2%BFQue_te_permite_analizar_SEMrush\" >\u00bfQu\u00e9 te permite analizar SEMrush?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#Principales_utilidades_de_SEMrush\" >Principales utilidades de SEMrush<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#Como_investigar_las_palabras_clave\" >C\u00f3mo investigar las palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#Las_claves_del_analisis_de_un_dominio\" >Las claves del an\u00e1lisis de un dominio.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#Analizar_los_backlinks_propios_y_de_la_competencia\" >Analizar los backlinks propios y de la competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#Dominio_vs_dominio\" >Dominio vs dominio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#La_API_de_SEMrush\" >La API de SEMrush<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/#%C2%A1No_te_pierdas_la_masterclass_integra\" >\u00a1No te pierdas la masterclass \u00edntegra!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Y es que SEMrush permite saber de tu competencia mucho m\u00e1s de lo que imaginas. Con esta herramienta podr\u00e1s conseguir entre otras cosas:<\/p>\n<ul>\n<li>Estudiar a fondo a todos tus competidores<\/li>\n<li>Analizar los backlinks y optimizar las acciones de linkbuilding<\/li>\n<li>Saber qu\u00e9 palabras clave van a funcionar mejor para tu blog y detectar el n\u00famero de b\u00fasquedas mensuales de esas palabras con una precisi\u00f3n sorprendente<\/li>\n<li>Decidir si un determinado negocio tiene futuro en el \u00e1mbito digital o no<\/li>\n<li>Hacer una revisi\u00f3n de tus keywords principales y valorar si tu estrategia SEO est\u00e1 funcionando o necesitas realizar cambios<\/li>\n<\/ul>\n<p>Junto a lo que acabo de describir, coincido al 100% con Marco Luque de www.cursotwitterads.eu, cuando se\u00f1ala que la principal utilidad de la herramienta que estamos analizando es poner en servir de apoyo a nuestra estrategia de <a href=\"http:\/\/www.educacionline.com\/instituto-de-marketing-online\/growth-hacking-el-marketing-del-marketing\/\" rel=\"nofollow\">growth hacking<\/a>, \u201cya que est\u00e1 plenamente enfocada al crecimiento de una startup o empresa y cuyo valor principal es el de ofrecer <strong>informes minuciosos y complet\u00edsimos sobre c\u00f3mo trabajan el SEO y el SEM nuestra competencia\u201d.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principales_utilidades_de_SEMrush\"><\/span>Principales utilidades de SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A continuaci\u00f3n te resumo las principales utilidades de SEMrush, seg\u00fan nos explic\u00f3 Nikita Naumtcev en la masterclass.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-556384684\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Como_investigar_las_palabras_clave\"><\/span><strong>C\u00f3mo investigar las palabras clave<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Est\u00e1 claro que para investigar una palabra clave podr\u00e1s utilizar la herramienta de adwords, pero cr\u00e9eme, dicho herramienta est\u00e1 muy lejos de ofrecer resultados tan completos como los que ofrece SEMrush.<\/p>\n<p>La visualizaci\u00f3n de los resultados es muy sencilla, tan s\u00f3lo tienes que seleccionar el pa\u00eds en el que deseas realizar el an\u00e1lisis. Una vez introducida la keyword, la herramienta te ofrece cu\u00e1l es el CPC, la competencia, y todo en una relaci\u00f3n num\u00e9rica realmente visual.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Las_claves_del_analisis_de_un_dominio\"><\/span><strong>Las claves del an\u00e1lisis de un dominio.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Como comenta Romuald Fons de romualdfons.com con \u201cesta opci\u00f3n podemos descubrir cu\u00e1les son todas las p\u00e1ginas del dominio que estemos analizando que est\u00e1n posicionadas entre los 100 mejores resultados org\u00e1nicos de Google. Como en todas las dem\u00e1s opciones, esta informaci\u00f3n la podemos obtener de nuestro propio dominio o de cualquier otro que queramos \u201cespiar\u201d.<\/p>\n<p>Adem\u00e1s de las urls de estas p\u00e1ginas, SEMrush nos aporta tambi\u00e9n informaci\u00f3n del porcentaje del tr\u00e1fico org\u00e1nico estimado de cada p\u00e1gina y de las palabras clave de donde procede ese tr\u00e1fico.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Analizar_los_backlinks_propios_y_de_la_competencia\"><\/span><strong>Analizar los backlinks propios y de la competencia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Con la herramienta obtendr\u00e1s una visi\u00f3n gen\u00e9rica del perfil de enlaces, pero tambi\u00e9n conseguir\u00e1s visualizar los mejores \u201canchor text\u201d que apuntan a un determinado dominio y las IPs de referencia. A esto se suma que podemos comparar los backlinks de dominios diferentes.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Dominio_vs_dominio\"><\/span><strong>Dominio vs dominio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Sin duda una de las funciones m\u00e1s interesantes de la herramienta. Con esta utilidad, podr\u00e1s ver las palabras clave comunes de hasta un m\u00e1ximo de 5 dominios, y lo que es m\u00e1s importante, el ranking de cada palabra clave en una comparativa de los 5 dominios analizados.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"La_API_de_SEMrush\"><\/span><strong>La API de SEMrush<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Para utilizar la API de SEMrush&nbsp;es preciso se acceder <strong><a href=\"http:\/\/es.semrush.com\/es\/api-use\/\">a trav\u00e9s del link<\/a><\/strong>&nbsp;, aunque s\u00f3lo est\u00e1 disponible para Business Users. Como se\u00f1ala Jos\u00e9 Vicente de Human Levels, \u201cse trata de un c\u00f3digo alfanum\u00e9rico de 32 caracteres que deberemos incluir en todas las peticiones a la API. Desde la API de SEMRush podremos acceder a datos relacionados con dominios, keywords o lo que llaman analytics API; pero tambi\u00e9n a los datos relacionados con nuestros proyectos y cuenta de SEMRush\u201d. Lo mejor es que la API nos devuelve datos en formato CSV a diferencia de la Sistrix que puede hacerlo en formato XML o JSON.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3679049827\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Como vemos, una vez m\u00e1s SEMrush se muestra como una herramienta 100% optimizada, incluso a nivel de API.<\/p>\n<p>Como habr\u00e1s podido comprobar, SEMrush es una herramienta realmente profunda y con capacidades inimaginables a la hora de analizar a tu competencia en Internet. Estas y muchas otras herramientas las veremos en nuestro <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing Digital y Comunicaci\u00f3n<\/a><\/strong> de IMF Business Shool. No dudes en preguntarnos!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%A1No_te_pierdas_la_masterclass_integra\"><\/span>\u00a1No te pierdas la masterclass \u00edntegra!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QjCovNIlzWA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/\" data-essbisPostTitle=\"SEMrush: la herramienta definitiva para analizar tu competencia en la web\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":5869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[586,1468,318,2012],"class_list":["post-5868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-analitica","tag-analitica-digital","tag-competencia","tag-palabras-clave"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEMrush: la herramienta definitiva para analizar tu competencia<\/title>\n<meta name=\"description\" content=\"El pasado 22 de mayo tuvimos la oportunidad de asistir en IMF a una fant\u00e1stica Masterclass de la mano de Nikita Naumtcev. \u00a1No te pierdas los detalles!\" \/>\n<meta name=\"robots\" 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