{"id":6030,"date":"2017-08-28T13:22:45","date_gmt":"2017-08-28T11:22:45","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6030"},"modified":"2023-01-06T18:44:36","modified_gmt":"2023-01-06T17:44:36","slug":"funciones-tareas-digital-marketing-manager","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/","title":{"rendered":"Funciones y tareas del digital marketing manager"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3773448726\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/\" data-essbisPostTitle=\"Funciones y tareas del digital marketing manager\" data-essbisHoverContainer=\"\"><p>Un <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>digital marketing manager<\/strong><\/a> es el responsable de la estrategia digital de la compa\u00f1\u00eda. No solo del marketing, si no de todo lo que compete alrededor. Ni tampoco olvidarse de la parte offline. Es un perfil claramente \u2018todo terreno\u2019.<\/p><div class=\"blogs-contenido\" id=\"blogs-1072597731\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Veamos que perfil es el que buscan las empresas;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Competencias_que_debe_tener\"><\/span><strong>Competencias que debe tener<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab522468a28f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab522468a28f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Competencias_que_debe_tener\" >Competencias que debe tener<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Conocimientos_que_debe_tener_un_Digital_Marketing_Manager\" >Conocimientos que debe tener un Digital Marketing Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Mision_del_DMM_digital_marketing_manager\" >Misi\u00f3n del DMM (digital marketing manager)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Funciones_del_digital_marketing_manager\" >Funciones del digital marketing manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Que_estudiar_para_ser_un_Digital_Marketing_Manager\" >Qu\u00e9 estudiar para ser un Digital Marketing Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#MBA_especializado_en_Marketing_Digital\" >MBA especializado en Marketing Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/#Master_en_Marketing_Digital\" >Master en Marketing Digital\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<ul>\n<li>Comprensi\u00f3n alta de los conceptos del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing<\/a> m\u00e1s actuales, as\u00ed como de estrategias online y offline, y mejores pr\u00e1cticas y \u00e9ticas del marketing.<\/li>\n<li>Experiencia en gesti\u00f3n de campa\u00f1as de todo tipo, todas relacionadas con el ambito online, aunque tambi\u00e9n es valorable conocimientos del marketing 1.0, 2.0, 3.0, 4.0<\/li>\n<li>Trabajo colaborativo y liderazgo de equipos.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conocimientos_que_debe_tener_un_Digital_Marketing_Manager\"><\/span><strong>Conocimientos que debe tener un Digital Marketing Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Conocimientos online: eMail Marketing, Redes Sociales, SEO, SEM, SMM, RTB, Afiliaci\u00f3n, Display, Inbound\/Outbound, <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Social Media<\/a><\/strong>, CRM, Community Management, Branding online, UX (usabilidad), Mobile Marketing, conocimientos generales de programaci\u00f3n y\/o CMS (wordpress, joomla, html5, etc). Tambi\u00e9n, es recomendable que este tipo de perfiles dominen o tengas nociones de <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-big-data-business-intelligence\">Big Data<\/a><\/strong>, tan importante en la estrategia de cada empresa.<\/li>\n<li>Conocimientos offline: Marketing Mix, Gesti\u00f3n de Proyectos, Financieros, Relaciones P\u00fablicas.<\/li>\n<li>Ahora veamos cual es su rol dentro de una empresa;<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mision_del_DMM_digital_marketing_manager\"><\/span><strong>Misi\u00f3n del DMM (digital marketing manager)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creaci\u00f3n, definici\u00f3n, implementaci\u00f3n y ejecuci\u00f3n del Plan de Marketing Digital siguiendo las pautas marcadas por el Plan de Marketing de la empresa, as\u00ed como el reporte de los principales indicadores clave (KPI\u2019s) de rendimiento de su departamento. Trabajar\u00e1 en colaboraci\u00f3n con otros departamentos, tales como Marketing y Ventas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Funciones_del_digital_marketing_manager\"><\/span><strong>Funciones del digital marketing manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Control y seguimiento de la estrategia global marcada y su presupuesto.<\/li>\n<li>Gesti\u00f3n del Branding online siguiendo los objetivos y mensajes marcados por el <strong>Plan de Marketing<\/strong> de la empresa.<\/li>\n<li>Investigaci\u00f3n de mercados y an\u00e1lisis de las estrategias de la competencia.<\/li>\n<\/ul>\n<p>Viendo una visi\u00f3n m\u00e1s completa del perfil se entiende lo de \u2018todo terreno\u2019. Tanto es un perfil t\u00e9cnico, como de conocimientos, como de trabajar en equipo y hacer que el equipo se enfoque a los objetivos marcados por Direcci\u00f3n General. De normal estos puestos de trabajo son considerados en grandes empresas, donde existen multitud de departamentos. El poder interactuar y llevar un control sin que se le escape nada es imprescindible. Su d\u00eda a d\u00eda se basa en trabajar con Dashboards y KPI\u2019s.<\/p>\n<p>No solo es importante conocer el mundo digital, tambi\u00e9n se requieren otras habilidades que son muy valoradas por las empresas. Por ejemplo, es esencial tener un buen control financiero de los proyectos y conocer y comprender el Plan de Marketing y el Marketing Mix de Ventas para saber exactamente qu\u00e9 hacer en el mundo digital.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2547821000\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Que_estudiar_para_ser_un_Digital_Marketing_Manager\"><\/span><strong>Qu\u00e9 estudiar para ser un Digital Marketing Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conociendo lo que se va a pedir, lo normal es escoger entre diversas formaciones:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"MBA_especializado_en_Marketing_Digital\"><\/span><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-direccion-administracion-empresas-especialidad-direccion-marketing-digital\">MBA especializado en Marketing Digital<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>este podr\u00edamos decir que es el m\u00e1s completo, ya que no solo se obtienen conocimientos online, si no que tambi\u00e9n son bienvenidos los offline y m\u00e1s t\u00e9cnicos que un director general o sales manager va a solicitar que le reporten<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2106668231\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Master_en_Marketing_Digital\"><\/span><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital\u00a0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Este ser\u00eda perfecto para aquellas personas que provienen de estudios enfocados a T\u00e9cnicos de Marketing, ADE, Direcci\u00f3n Comercial y Marketing, y similares. Ambos conocimientos unidos y fusionados es lo que buscan estos perfiles, podr\u00edamos denominarlo blended marketing (fusi\u00f3n online con offline).<\/p>\n<p>Sabiendo todo lo que se le va a pedir a un Digital Marketing Manager es hora de ponerse a ello.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/\" data-essbisPostTitle=\"Funciones y tareas del digital marketing manager\" 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max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funciones y tareas del digital marketing manager\" \/>\n<meta property=\"og:description\" content=\"Un digital marketing manager es el responsable de la estrategia digital de la compa\u00f1\u00eda y de todo lo que compete alrededor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-tareas-digital-marketing-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-28T11:22:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T17:44:36+00:00\" \/>\n<meta property=\"og:image\" 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