{"id":6088,"date":"2017-09-13T13:52:32","date_gmt":"2017-09-13T11:52:32","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6088"},"modified":"2020-06-22T11:57:54","modified_gmt":"2020-06-22T09:57:54","slug":"alertas-google-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/","title":{"rendered":"Alertas de Google: c\u00f3mo mejorar tu marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3072999069\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/\" data-essbisPostTitle=\"Alertas de Google: c\u00f3mo mejorar tu marketing\" data-essbisHoverContainer=\"\"><p>Una de las muchas herramientas que ofrece el motor de b\u00fasqueda Google son las Alertas de Google, conocidas como Google Alerts, una forma de estar informado de todo lo que se publica en la red. El servicio es gratuito, y con \u00e9l se pueden&nbsp; configurar alertas sobre una tema, noticias, u cualquier tipo de informaci\u00f3n en el que se est\u00e9 interesado.<\/p><div class=\"blogs-contenido\" id=\"blogs-613117454\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El sistema consiste en indicarle a Google que es lo que nos interesa, los bots (ara\u00f1as) de Google rastrean la red, y cuando coincide la rastreado con lo indicado nos hace llegar la informaci\u00f3n a trav\u00e9s de un mail. Sin duda, una herramienta muy \u00fatil en el mundo del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_de_las_Alertas_de_Google\"><\/span>Ventajas de las Alertas de Google<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5224776d1c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5224776d1c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/#Ventajas_de_las_Alertas_de_Google\" >Ventajas de las Alertas de Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/#Potenciar_nuestro_conocimiento_sobre_nuestra_marca\" >Potenciar nuestro conocimiento sobre nuestra marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/#Potenciar_nuestro_conocimiento_sobre_nuestra_competencia\" >Potenciar nuestro conocimiento sobre nuestra competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/#Conocimiento_e_informacion_del_sector\" >Conocimiento e informaci\u00f3n del sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/#Monitorear_nuestros_esfuerzos_en_Marketing\" >Monitorear nuestros esfuerzos en Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Potenciar_nuestro_conocimiento_sobre_nuestra_marca\"><\/span>Potenciar nuestro conocimiento sobre nuestra marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De una cosa tan simple siempre se puede sacar algo m\u00e1s positivo que le servicio en s\u00ed. Una de ellas es mejorar nuestro marketing gracias a conocer qu\u00e9 se dice de nuestra marca.<\/p>\n<p>Si indicamos las palabras clave que definen nuestra marca, la marca en s\u00ed, Google se encargara autom\u00e1ticamente del proceso por nosotros.<\/p>\n<p>Obtendremos peri\u00f3dicamente informaci\u00f3n sobre lo que se dice, habla, comenta (positivo o negativo) en la red, tanto peri\u00f3dicos, <a href=\"https:\/\/www.imf-formacion.com\/blog\/tecnologia\/como-crear-blog-google-gratis-201709\/\">blogs<\/a>, foros, e incluso alguna que otra actualizaci\u00f3n de alguna red social (recordad que ya lo hace masivamente de la red Twitter), etc.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-597152900\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Potenciar_nuestro_conocimiento_sobre_nuestra_competencia\"><\/span>Potenciar nuestro conocimiento sobre nuestra competencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u00e9 mejor conocimiento de nuestro producto que saber de primera mano que esta haciendo nuestra competencia respecto a nosotros. Igual que hac\u00edamos para conocer de nuestra marca tambi\u00e9n lo podemos hacer de nuestros competidores.<\/p>\n<p>Rastrear qu\u00e9 se dice, qu\u00e9 hacen, qu\u00e9 publican, etc. es una informaci\u00f3n muy valiosa a la hora de evolucionar nuestros productos. Si se detecta que hay algo caracter\u00edstico, o beneficioso, que ellos aportan de valor al consumidor es hora de poner en marcha campa\u00f1as que contrarresten, y se lo aportemos nosotros a nuestro producto, o hacerlo evolucionar en ese sentido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conocimiento_e_informacion_del_sector\"><\/span>Conocimiento e informaci\u00f3n del sector<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La informaci\u00f3n es poder, por lo que tener conocimiento de todo lo que ocurre alrededor de nuestro sector, o pr\u00f3ximos, es fundamental y casi imprescindible.<\/p>\n<p>Detectar oportunidades o saber como evoluciona la competencia, el sector, el mercado se hace cada d\u00eda m\u00e1s imprescindible.<\/p>\n<p>Monitorear de forma autom\u00e1tica la red es una forma eficiente de obtener esa informaci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitorear_nuestros_esfuerzos_en_Marketing\"><\/span>Monitorear nuestros esfuerzos en Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si estamos en plena campa\u00f1a, realizando esfuerzos en tiempo y dinero, es muy recomendable conocer c\u00f3mo esta funcionando.<\/p>\n<p>Uno de los potenciales de Google Alerts es que sus bots se recorren todos los blogs, peri\u00f3dicos, digitales, webs, foros, portales, redes sociales, etc., de forma constante, r\u00e1pida, y que es capaz de indexarla y catalogarla por las palabras que contienen esas p\u00e1ginas.<\/p>\n<p>Si una de ellas coincide nos aporta esa informaci\u00f3n de forma que nosotros no tengamos que invertir tiempo en ello. Por lo tanto conocer que repercusi\u00f3n est\u00e1 teniendo nuestro esfuerzo se hace prioritario.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4181162941\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Nos ayudar\u00e1 a monitorizar y rastrear que se dice o comenta de nuestra campa\u00f1a, bien por el nombre del producto o marca. La cantidad de aspectos que se pueden configurar son altos, por lo que afinar de lo que deseamos ser informados es factible.<\/p>\n<p>Es m\u00e1s, muy positivo ser lo m\u00e1s precisos y cerrados en lo que deseamos. Por lo que una buena configuraci\u00f3n se hace necesaria, si no nos llenar\u00e1n de informaci\u00f3n, infoxicados.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/\" data-essbisPostTitle=\"Alertas de Google: c\u00f3mo mejorar tu marketing\" 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\/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alertas de Google: c\u00f3mo mejorar tu marketing\" \/>\n<meta property=\"og:description\" content=\"El motor de b\u00fasqueda Google ofrece las Alertas de Google o Google Alerts, para estar informados de todo lo que se publica en la red.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/alertas-google-marketing\/?o=5655\/page\/37\/page\/73\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-13T11:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" 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