{"id":6129,"date":"2017-09-21T14:34:07","date_gmt":"2017-09-21T12:34:07","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6129"},"modified":"2020-06-22T11:58:06","modified_gmt":"2020-06-22T09:58:06","slug":"big-data-estrategia-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/big-data-estrategia-marketing\/","title":{"rendered":"C\u00f3mo aplicar el big data en la estrategia de marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3095844523\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/big-data-estrategia-marketing\/\" data-essbisPostTitle=\"C\u00f3mo aplicar el big data en la estrategia de marketing\" data-essbisHoverContainer=\"\"><p>Todo el mundo habla del <strong>big data <\/strong>y el poder de previsi\u00f3n sobre nuestros comportamientos de consumo, y es cierto, pero para ello alguien debe dise\u00f1ar previamente los <strong>algoritmos<\/strong> necesarios para obtener la informaci\u00f3n \u00fatil al servicio de una <strong>estrategia de marketing<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-1959070719\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Primero es la <strong>estrategia de marketing<\/strong> y luego el <strong>big data<\/strong>. De nada sirve disponer de muchos datos pero no saber qu\u00e9 hacer con ellos; disponer de las mejores herramientas digitales para comunicar nuestros mensajes, si no precisamos antes qu\u00e9 queremos decir, a qu\u00e9 segmento del <em>target<\/em> y para obtener qu\u00e9 respuesta.<\/p>\n<h2>La relaci\u00f3n del big data y el marketing digital<\/h2>\n<p>El <strong>big data<\/strong> y el <strong>marketing digital<\/strong> son dos magn\u00edficas herramientas que se complementan y retroalimentan, pero siempre est\u00e1n al servicio de una <strong>estrategia global de marketing<\/strong>, por ello en el <a href=\"http:\/\/www.coi.es\/masters\/master-universitario-direccion-comercial-marketing\/\"><strong>M\u00e1ster en Direcci\u00f3n Comercial y Marketing (Oficial) de COI<\/strong><\/a>&nbsp;intentamos integrar, comprender y reflexionar sobre los cambios de tendencias en las estrategias de marketing.<\/p>\n<p>Partimos de analizar los cambios que se dan en las organizaciones, las nuevas habilidades y competencias que se requieren para que los profesionales del marketing sean m\u00e1s eficientes en sus operativas de productos y estrategias de precios.<\/p>\n<p>Entendemos la investigaci\u00f3n de mercados, y en ello el <strong>big data <\/strong>nos es de gran utilidad, como la gesti\u00f3n de la informaci\u00f3n para tomar decisiones de <strong>marketing estrat\u00e9gico<\/strong>.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3440184867\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Es una herramienta para alcanzar una mayor <strong>eficiencia<\/strong> en la distribuci\u00f3n, la comercializaci\u00f3n y finalmente las ventas, que para esto nos contratan. Y todo ello, haciendo especial hincapi\u00e9 para que nuestros alumnos sepan gestionar bien sus <strong>clientes<\/strong> y de forma especial las <strong>cuentas clave<\/strong>.<\/p>\n<h2>Posicionamiento de marca y el cliente<\/h2>\n<p>La empresa del siglo XXI requiere una <strong>comunicaci\u00f3n integral<\/strong> para que las marcas recuperen los or\u00edgenes. Los consumidores requieren volver a poner en valor lo b\u00e1sico de las promesas esenciales de cada producto y\/o servicio.<\/p>\n<p>Se trata de reforzar el <strong>posicionamiento<\/strong> de marca alcanzado durante d\u00e9cadas con una dosis de <strong>confianza<\/strong> en ser \u00abel mejor\u00bb en la <strong>necesidad<\/strong> que se quiere satisfacer. Este es el objetivo: desde el conocimiento y el an\u00e1lisis de los datos, empatizar con nuestros clientes actuales y potenciales.<\/p>\n<h2>El profesional de marketing digital<\/h2>\n<p>La intuici\u00f3n puede ayudar, el uso selectivo del <strong>big data<\/strong> para obtener una segmentaci\u00f3n sofisticada es condici\u00f3n necesaria; el marketing digital es imprescindible, pero no debemos olvidar nunca que todo ello no son m\u00e1s que herramientas al servicio de una estrategia de <strong>marketing global<\/strong>, que alguien previamente habr\u00e1 dise\u00f1ado.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2188841242\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Esto es lo que pretende el <a href=\"http:\/\/www.coi.es\/masters\/master-universitario-direccion-comercial-marketing\/\"><strong>M\u00e1ster en Direcci\u00f3n Comercial y Marketing (Oficial) de COI<\/strong><\/a>, dar valor y aportar casos pr\u00e1cticos y realizaci\u00f3n de pr\u00e1cticas en empresas para reforzar todas las competencias necesarias para el profesional del marketing del siglo XXI.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3073 \" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-300x300.jpg\" alt=\"Jordi Sauret\" width=\"173\" height=\"173\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-1024x1024.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/JordiSauret.jpg 1535w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jordi Sauret<\/strong>, Director del&nbsp;<a href=\"http:\/\/www.coi.es\/masters\/master-universitario-direccion-comercial-marketing\/\"><strong>Direcci\u00f3n Comercial y Marketing (Oficial)<\/strong><\/a>&nbsp;de&nbsp;<strong><a href=\"http:\/\/www.coi.es\/\">Cela Open Institute<\/a><\/strong>. Experto en investigaci\u00f3n de mercados y Director Feedback EIS.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/big-data-estrategia-marketing\/\" data-essbisPostTitle=\"C\u00f3mo aplicar el big data en la estrategia de marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":6136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[2682,97,2686,447,921,2683,434,193],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-algoritmos","tag-clientes","tag-comunicacion-integral","tag-confianza","tag-estrategia-de-marketing","tag-marketing-estrategico","tag-marketing-global","tag-posicionamiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aplicar el big data en la estrategia de marketing<\/title>\n<meta name=\"description\" content=\"Todo el mundo habla del big data pero debemos conocer qu\u00e9 hacer con estos datos 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