{"id":6165,"date":"2017-09-25T13:02:43","date_gmt":"2017-09-25T11:02:43","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6165"},"modified":"2020-06-22T11:58:09","modified_gmt":"2020-06-22T09:58:09","slug":"twitter-analytics-usarlo","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/","title":{"rendered":"Twitter Analytics: Aprende a usarlo con estos trucos"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3869427053\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/\" data-essbisPostTitle=\"Twitter Analytics: Aprende a usarlo con estos trucos\" data-essbisHoverContainer=\"\"><p>Si en algo coinciden muchos de los profesionales de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Community Management<\/a> es en que la herramienta de an\u00e1lisis de Twitter, Twitter Analytics es una de las m\u00e1s completas que podemos encontrar para \u00abver las entra\u00f1as al pajarito\u00bb de la manera m\u00e1s sencilla.<\/p><div class=\"blogs-contenido\" id=\"blogs-3741446721\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_del_Twitter_Analytics\"><\/span>Ventajas del Twitter Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52f0212f18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52f0212f18\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#Ventajas_del_Twitter_Analytics\" >Ventajas del Twitter Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#Pasos_para_usar_Twitter_Analytics\" >Pasos para usar Twitter Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#%C2%BFDonde_encuentro_Twitter_Analytics\" >\u00bfD\u00f3nde encuentro Twitter Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#%C2%BFQue_me_muestra_Twitter_Analytics\" >\u00bfQu\u00e9 me muestra Twitter Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#%C2%BFY_si_profundizo_mas_en_Twitter_Analytics\" >\u00bfY si profundizo m\u00e1s en Twitter Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/twitter-analytics-usarlo\/#%C2%BFY_Twitter_que_gana_con_todo_esto\" >\u00bfY Twitter qu\u00e9 gana con todo esto?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Su principal ventaja: es la herramienta que el propio Twitter nos proporciona (y nadie como ellos se conocen a s\u00ed mismos) y adem\u00e1s, es gratuita.<\/p>\n<p>La mejor manera de aprender a utilizarla, es como en casi todo en este mundo, investigar, probar, abrir cada peque\u00f1a ventana y ver a d\u00f3nde nos lleva.<\/p>\n<p>Pero, si no ten\u00e9is tiempo, gracias a este post vais a conocer lo fundamental para aprender a usar <a href=\"https:\/\/business.twitter.com\/es\/analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Analytics<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pasos_para_usar_Twitter_Analytics\"><\/span>Pasos para usar Twitter Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFDonde_encuentro_Twitter_Analytics\"><\/span>\u00bfD\u00f3nde encuentro Twitter Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez que accedemos a nuestro perfil (o el perfil que gestionamos en Twitter) debemos buscar en la esquina superior derecha de nuestra pantalla el icono de nuestro perfil. Si pinchamos en \u00e9l, localizaremos r\u00e1pidamente en quinta posici\u00f3n la opci\u00f3n Analytics. Ya estamos dentro.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-515633954\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>*Este ejemplo est\u00e1 realizado para un ordenador pero en el caso de utilizar m\u00f3vil, es tan f\u00e1cil como buscar el diagrama de barras que identifica a Twitter Analytics debajo de cada uno de nuestros tuits. Aunque la anal\u00edtica por tuit en la versi\u00f3n m\u00f3vil se reduce a n\u00famero de impresiones e interacciones totales de la publicaci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_me_muestra_Twitter_Analytics\"><\/span>\u00bfQu\u00e9 me muestra Twitter Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con Twitter Analytics, en una misma pantalla veremos la actividad de nuestra cuenta de Twitter durante los \u00faltimos 28 d\u00edas en comparaci\u00f3n con un periodo anterior tambi\u00e9n de 28 d\u00edas que es ciclo seguido por la herramienta de an\u00e1lisis. Traducci\u00f3n: Twitter trabaja analizando datos mensuales.<\/p>\n<p>De este modo cualquier acci\u00f3n emprendida durante el presente ciclo podr\u00e1 ser evaluada en relaci\u00f3n a los resultados previos a su puesta en marcha.<\/p>\n<p>A continuaci\u00f3n, aparecer\u00e1n el tuit destacado y el tuit multimedia destacado. Pero, \u00bfpor qu\u00e9 Twitter Analytics los considera destacados? Pues b\u00e1sicamente porque son los que han generado m\u00e1s impresiones, adem\u00e1s de ser los que han conseguido que nuestros followers interact\u00faen. En caso de que no haya interactuaci\u00f3n, RT o Me gusta, simplemente mostrar\u00e1 las impresiones.<\/p>\n<p>El siguiente aspecto que encontramos en la p\u00e1gina principal de Twitter Analytics es el seguidor principal. Es decir, el seguidor m\u00e1s influyente durante este periodo de cuantos nos siguen.<\/p>\n<p>Habitualmente es el seguidor que tiene a su vez m\u00e1s seguidores en Twitter. Siempre es bueno saber que ciertos influencers nos siguen y utilizarlo a nuestro favor, por ejemplo, mecion\u00e1ndolos en alguno de nuestros tuits.<\/p>\n<p>Por \u00faltimo, esta primera p\u00e1gina nos muestra la actividad completa de los ciclos (meses) anteriores y ya finalizados. Gracias a este recordatorio podemos analizar m\u00e1s en profundidad los datos completos de un determinado mes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFY_si_profundizo_mas_en_Twitter_Analytics\"><\/span>\u00bfY si profundizo m\u00e1s en Twitter Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como ya hemos comentado se trata de una herramienta bastante completa, aunque no por ello compleja de utilizar. Tan sencillo resulta que si pinchamos en el tuit que nos marc\u00f3 como destacado en la p\u00e1gina principal, nos dirige a otra pantalla donde analiza uno a uno y m\u00e1s detalladamente la actividad de cada tuit, proporcionando datos tan interesantes como el n\u00famero total de impresiones durante el periodo, indicando adem\u00e1s el n\u00famero exacto d\u00eda por d\u00eda, o la tasa de interacci\u00f3n de cada tuit. Todo ello de manera sencilla e ilustrada con gr\u00e1ficos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFY_Twitter_que_gana_con_todo_esto\"><\/span>\u00bfY Twitter qu\u00e9 gana con todo esto?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Muy sencillo. Twitter Analytics proporciona datos muy interesantes para cualquier Community Manager de manera gratuita (datos por los que pagar\u00edamos en muchas otras herramienta). Sin embargo, la herramienta est\u00e1 plagada de menciones a Twitter Ads, la herramienta de publicidad pagada de Twitter.<\/p>\n<p>Si un tuit ha funcionado muy bien, \u00bfpor qu\u00e9 no promocionarlo para aprovechar el tir\u00f3n? Y si uno no ha funcionado, \u00bffuncionar\u00eda mejor promocion\u00e1ndolo? Naveguemos por donde naveguemos, Twitter nos ofrecer\u00e1 esta opci\u00f3n, de una y mil maneras.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1508194764\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Pero, m\u00e1s all\u00e1 del inter\u00e9s de Twitter porque utilicemos su servicio de publicidad pagada, no dejemos pasar la oportunidad de exprimir toda la valiosa informaci\u00f3n que nos proporciona Twitter Analytics GRATIS.<\/p>\n<p>Porque todos sabemos que de nada nos sirve ser los mejores publicando, los m\u00e1s originales y concienzudos, si no sabemos lo que sucede con nuestros tuits una vez que ven la luz.<\/p>\n","protected":false},"excerpt":{"rendered":"<input 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