{"id":6197,"date":"2017-10-02T11:21:02","date_gmt":"2017-10-02T09:21:02","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6197"},"modified":"2020-06-22T11:58:21","modified_gmt":"2020-06-22T09:58:21","slug":"guia-usar-google-trends","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/","title":{"rendered":"Gu\u00eda pr\u00e1ctica para usar Google Trends de forma efectiva"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1902196400\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/\" data-essbisPostTitle=\"Gu\u00eda pr\u00e1ctica para usar Google Trends de forma efectiva\" data-essbisHoverContainer=\"\"><p>Por todos es sabido que el imperio Google va m\u00e1s all\u00e1 de un buscador, mejor dicho, EL buscador. Google cuenta con numerosas herramientas para facilitar el trabajo de los Community Managers o los responsables de Marketing Digital y <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Social Media<\/a>, como es el caso de <strong>Google Analytics<\/strong>, <strong>Google Adwords<\/strong> o la que hoy nos ocupa <strong>Google Trends<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-2182919054\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"En_que_consiste_Google_Trends\"><\/span>En qu\u00e9 consiste Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524fb60d23\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524fb60d23\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#En_que_consiste_Google_Trends\" >En qu\u00e9 consiste Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Guia_practica_de_uso_de_Google_Trends\" >Gu\u00eda pr\u00e1ctica de uso de Google Trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Palabras_clave\" >Palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Parametros\" >Par\u00e1metros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Resultado\" >Resultado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Tendencias_en_tiempo_real\" >Tendencias en tiempo real<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/#Buscador_de_Youtube\" >Buscador de Youtube<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Google Trends es la herramienta gratuita que Google pone a nuestra disposici\u00f3n para conocer y comparar los t\u00e9rminos de b\u00fasqueda m\u00e1s frecuentes, con mayor n\u00famero de visitas o que m\u00e1s se adec\u00faan a nuestro sector, producto o servicio.<\/p>\n<p>De este modo, nos facilitan no s\u00f3lo gran parte de nuestra estrategia <strong>SEO<\/strong> sino que tambi\u00e9n nos ayudan a planificar nuestra inversi\u00f3n en estrategia <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/trucos-campanas-sem\/\">SEM<\/a><\/strong>, sobre todo de cara a utilizar Google Adwords.<\/p>\n<p>Pongamos un ejemplo de la utilidad de Google Trends. Uno que cualquiera de vosotros puede aplicar.<\/p>\n<p>Estamos trabajando en un art\u00edculo para el blog de nuestra empresa o negocio y queremos saber qu\u00e9 palabras clave deber\u00edamos utilizar para posicionar correctamente en Google.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-65430356\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Gracias a Google Trends obtendremos un listado de las m\u00e1s buscadas, clasificadas de 0 a 100, siendo 100 el valor de b\u00fasqueda m\u00e1s alto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guia_practica_de_uso_de_Google_Trends\"><\/span><strong>Gu\u00eda pr\u00e1ctica de uso de Google Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Usar Google Trends es muy sencillo y nos permitir\u00e1 seleccionar el mejor t\u00e9rmino de b\u00fasqueda seg\u00fan nuestros objetivos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Palabras_clave\"><\/span>Palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo primero que debemos hacer es introducir una primera palabra clave (o conjunto de palabras) que queramos monitorizar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Parametros\"><\/span>Par\u00e1metros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A continuaci\u00f3n, marcaremos los par\u00e1metros que nos interesa que Google Trends tenga en cuenta.<\/p>\n<ul>\n<li>El espacio geogr\u00e1fico.<\/li>\n<li>El periodo de tiempo que queremos contemplar en nuestra b\u00fasqueda.<\/li>\n<li>La categor\u00eda de b\u00fasqueda.<\/li>\n<li>El lugar de la red donde queremos buscar.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Resultado\"><\/span>Resultado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El resultado se desplegar\u00e1 en un gr\u00e1fico como el que os mostramos a continuaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6199 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-1.png\" alt=\"\" width=\"1189\" height=\"607\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-1.png 1189w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-1-300x153.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-1-768x392.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-1-1024x523.png 1024w\" sizes=\"auto, (max-width: 1189px) 100vw, 1189px\" \/><\/p>\n<p>Como pod\u00e9is observar, en el \u00faltimo mes las b\u00fasquedas han variado seg\u00fan el d\u00eda, pero para conseguir una informaci\u00f3n m\u00e1s completa y poder aplicarla a nuestras necesidades, Google Trends permite hacer una comparativa hasta con 5 diferentes t\u00e9rminos de b\u00fasqueda.<\/p>\n<p>El resultado obtenido es un gr\u00e1fico como \u00e9ste.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6200 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-2.png\" alt=\"\" width=\"1218\" height=\"603\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-2.png 1218w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-2-300x149.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-2-768x380.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-trends-2-1024x507.png 1024w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\" \/><\/p>\n<p>Aqu\u00ed ya podemos analizar cu\u00e1l de los tres t\u00e9rminos es el m\u00e1s buscado, en qu\u00e9 proporci\u00f3n se ha utilizado cada uno de ellos y los d\u00edas que ha funcionado mejor.<\/p>\n<p>Pero Google Trends va m\u00e1s all\u00e1 y si el t\u00e9rmino buscado es suficientemente popular, ofrecer\u00e1 m\u00e1s datos como la popularidad de la b\u00fasqueda por ciudades o la evoluci\u00f3n en la b\u00fasqueda de ciertos t\u00e9rminos, desde los m\u00e1s populares a aquellas b\u00fasquedas que se han incrementado en el periodo de tiempo seleccionado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6201 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-Trends-3.png\" alt=\"\" width=\"1201\" height=\"395\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-Trends-3.png 1201w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-Trends-3-300x99.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-Trends-3-768x253.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/Google-Trends-3-1024x337.png 1024w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tendencias_en_tiempo_real\"><\/span>Tendencias en tiempo real<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otra de las opciones m\u00e1s \u00fatiles de Google Trends para un Community Manager es, sin duda, la de conocer qu\u00e9 t\u00e9rminos de b\u00fasqueda son tendencia en tiempo real. De este modo, podr\u00e1 aplicarlos a sus publicaciones en redes sociales si alguna de ellas encaja con sus contenidos.<\/p>\n<p>Y si sois un poco observadores, os habr\u00e9is dado cuenta de que cada uno de los gr\u00e1ficos que os he mostrado a lo largo del art\u00edculo cuenta con un elemento que se repite en todos ellos, una flecha negra en la parte suprior derecha.<\/p>\n<p>Google Trends permite no s\u00f3lo consultar y analizar estos datos en su plataforma sino tambi\u00e9n compartirlos a trav\u00e9s de nuestras redes sociales, insertarlos en un documento o en la web (como por ejemplo en nuestro blog) e incluso exportarlos en un archivo CSV.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buscador_de_Youtube\"><\/span>Buscador de Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para terminar, quiero hacer referencia a una de las secciones de Google Trends que a m\u00ed m\u00e1s me gusta utilizar. Y es el buscador de Youtube.<\/p>\n<p>Del mismo modo que hacemos b\u00fasqueda de t\u00e9rminos o la propia herramienta nos propone los t\u00e9rminos que est\u00e1n siendo m\u00e1s buscados, gracias a esta opci\u00f3n, podemos conocer los v\u00eddeos m\u00e1s virales en tiempo real.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3361418765\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Fant\u00e1stico para nuestras publicaciones en redes sociales. Recordad que una imagen siempre comunica m\u00e1s y mejor.<\/p>\n<p>Como veis, Google pone a nuestro servicio una herramienta realmente \u00fatil que os recomiendo que teng\u00e1is siempre en cuenta a la hora de planificar vuestra estrategia de Social Media.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/\" data-essbisPostTitle=\"Gu\u00eda pr\u00e1ctica para usar Google Trends de forma efectiva\" data-essbisHoverContainer=\"\">","protected":false},"author":18,"featured_media":6198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[238,51,334,588,232,6,8772,23,29,206],"class_list":["post-6197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-blog","tag-community-manager","tag-digital","tag-keywords","tag-marketing-digital","tag-marketing-online-2","tag-mercadotecnia","tag-redes-sociales","tag-social-media","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gu\u00eda pr\u00e1ctica para usar Google Trends de forma efectiva<\/title>\n<meta name=\"description\" content=\"Google cuenta con numerosas herramientas como Google Trends para facilitar el trabajo de los Community Managers o los responsables de Marketing Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda pr\u00e1ctica para usar Google Trends de forma efectiva\" \/>\n<meta property=\"og:description\" content=\"Google cuenta con numerosas herramientas como Google Trends para facilitar el trabajo de los Community Managers o los responsables de Marketing Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/?o=5655\/page\/66\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-02T09:21:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/10\/guia-practica-usar-google-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3512\" \/>\n\t<meta property=\"og:image:height\" content=\"1932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"F\u00e1tima L\u00f3pez Ramos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"F\u00e1tima L\u00f3pez Ramos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" 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