{"id":6248,"date":"2017-10-11T10:55:16","date_gmt":"2017-10-11T08:55:16","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6248"},"modified":"2020-06-22T11:58:40","modified_gmt":"2020-06-22T09:58:40","slug":"herramientas-community-manager","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/","title":{"rendered":"Herramientas imprescindibles para el Community Manager"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-5396507\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/\" data-essbisPostTitle=\"Herramientas imprescindibles para el Community Manager\" data-essbisHoverContainer=\"\"><p>El puesto de Community Manager es uno de los m\u00e1s demandados actualmente por todo tipo de empresas dentro de los perfiles que comprende el <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing digital<\/a><\/strong>. Sus funciones pueden ser tan amplias como se quiera y el horario tan sacrificado como horas se est\u00e9 dispuesto a trabajas. Es un servicio 24 horas, donde dormir o tomarse un fin de semana libre parece una utop\u00eda. La inmediatez de las redes sociales juega en su contra.<\/p><div class=\"blogs-contenido\" id=\"blogs-9737633\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_herramientas_utiliza_un_experto_en_Social_Media\"><\/span>\u00bfQu\u00e9 herramientas utiliza un experto en Social Media?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524fac02cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524fac02cf\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#%C2%BFQue_herramientas_utiliza_un_experto_en_Social_Media\" >\u00bfQu\u00e9 herramientas utiliza un experto en Social Media?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#Hootsuite\" >Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#Tweetdeck\" >Tweetdeck<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#Google_Trends\" >Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/#Easypromos\" >Easypromos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Por eso, existen herramientas, muchas y con muy diversas funciones, que facilitan sobremanera el trabajo de un <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Community Manager<\/a><\/strong>.<\/p>\n<p>Las siguientes, a mi parecer, son indispensables para poder realizar correctamente el trabajo de Community Manager:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hootsuite\"><\/span>Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Esta herramienta permite gestionar diferentes redes sociales para diferentes usuarios desde una misma plataforma. Si eres un Community Manager freelance con m\u00e1s de un cliente es la manera perfecta de gestionar todas sus cuentas desde una plataforma \u00fanica. Gracias a esta herramienta podr\u00e1s monitorizar publicaciones propias y de la competencia, menciones y tuits\/RT, etc\u2026.Adem\u00e1s, podr\u00e1s programar varias publicaciones en una o varias redes sociales a la vez. En su versi\u00f3n gratuita permite trabajar con hasta 3 redes sociales diferentes por perfil.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tweetdeck\"><\/span>Tweetdeck<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Muy similar a Hootsuite pero exclusiva para Twitter. Si trabajas s\u00f3lo con esta red social, esta herramienta te ser\u00e1 muy \u00fatil.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3746971229\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Audiense (antiguo Socialbro): es la herramienta m\u00e1s completa de monitorizaci\u00f3n de cuentas de Twitter. Te permite conocer las mejores horas para tuitear seg\u00fan el comportamiento de tus seguidores, analiza la repercusi\u00f3n de tus tuits y los de la competencia, etc. Pero, adem\u00e1s, con su nueva etapa, tambi\u00e9n permite planificar estrategias en Twitter a trav\u00e9s del estudio pormenorizado de nuestros seguidores tipo. El big data al servicio del Community Manager-<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No pod\u00edamos olvidar la herramienta de monitorizaci\u00f3n m\u00e1s potente que tenemos a nuestro alcance. Vinculada a tantos sitios web como queramos, tendremos un control absoluto de nuestra p\u00e1gina, conoceremos su tr\u00e1fico, de d\u00f3nde procede (blogs, redes sociales, buscadores) dispositivos desde los que se ha navegado (tipo de ordenador, tel\u00e9fono m\u00f3vil, marca y modelo, tablet), pa\u00edses o regiones y as\u00ed tantos datos como se nos puedan ocurrir. Bien utilizado (esto dar\u00eda para otros cuantos posts) es una de las herramientas m\u00e1s \u00fatiles para el Community Manager-<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/guia-usar-google-trends\/\">Google Trends<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fundamental para saber \u201cqu\u00e9 se cuece\u201d en Internet, qu\u00e9 palabras claves o temas son los m\u00e1s buscados y las caracter\u00edsticas de dichas b\u00fasquedas. Bien utilizada, es una herramienta muy potente para generar publicaciones que funcionen y atraigan a nuestro p\u00fablico.<\/p>\n<p>Canva: una herramienta gratuita y muy sencilla para crear infograf\u00edas. Este recurso gr\u00e1fico aportar\u00e1 no solo m\u00e1s vistosidad a las publicaciones, sino que permitir\u00e1 aportar un gran n\u00famero de informaci\u00f3n en un \u00fanico soporte (lo cual a d\u00eda de hoy es fundamental en redes sociales como Twitter). Pero no s\u00f3lo infograf\u00edas sino decenas de recursos gr\u00e1ficos imprescindibles para un Community Manager, como son portadas para las principales redes sociales, im\u00e1genes de perfil para dichas redes, ilustraciones para art\u00edculos del blog o para utilizar en nuestras publicaciones en los muros de Facebook o Twiitter, etc<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3182977040\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Easypromos\"><\/span>Easypromos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es una herramienta gratuita en su primer uso que permite generar <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-concursos-redes-sociales\/\">concursos, sorteos o encuestas en Facebook<\/a><\/strong>. Actualmente tambi\u00e9n permite hacerlo en otras redes sociales, como Instagram (ya sabemos que pertenece a Facebook y ambas est\u00e1n estrechamente vinculadas) pero se aplica principalmente a esta red. Su utilizaci\u00f3n es muy sencilla y los resultados nos aseguran acciones que cumplen con la pol\u00edtica de sorteos y concursos de Facebook, as\u00ed como con la Ley de protecci\u00f3n de datos. Una estupenda manera de activar o reactivar, seg\u00fan el caso, la actividad de una p\u00e1gina en una determinada red social.<\/p>\n<p>Tras este listado de herramientas, queda una, la m\u00e1s importante, que no es autom\u00e1tica ni es considerada como tal por muchos, pero para m\u00ed es la fundamental para conseguir el \u00e9xito en nuestro desempe\u00f1o como Community Managers. Se trata de un<strong><u> calendario de acciones en redes sociales.<\/u><\/strong> Una vez m\u00e1s, vuelvo a insistir como ya lo he hecho en otros art\u00edculos, en que las herramientas no sirven de nada sin una buena planificaci\u00f3n previa.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/\" data-essbisPostTitle=\"Herramientas imprescindibles para el Community Manager\" 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comprende el marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas imprescindibles para el Community Manager\" \/>\n<meta property=\"og:description\" content=\"El puesto de Community Manager es uno de los m\u00e1s demandados actualmente por todo tipo de empresas dentro de los perfiles que comprende el marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/?o=5655\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-11T08:55:16+00:00\" \/>\n<meta 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