{"id":6350,"date":"2017-11-20T09:21:18","date_gmt":"2017-11-20T08:21:18","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6350"},"modified":"2020-06-22T11:59:29","modified_gmt":"2020-06-22T09:59:29","slug":"lovemarks-redes-sociales","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/","title":{"rendered":"Gana lovemarks usando redes sociales en tu empresa"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-546741069\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/\" data-essbisPostTitle=\"Gana lovemarks usando redes sociales en tu empresa\" data-essbisHoverContainer=\"\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFTrampantojo_o_realidad\"><\/span>\u00bfTrampantojo o realidad?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52ee909d1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52ee909d1a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/#%C2%BFTrampantojo_o_realidad\" >\u00bfTrampantojo o realidad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/#Experiencia_personal\" >Experiencia personal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/#%C2%BFQue_paso\" >\u00bfQu\u00e9 pas\u00f3?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/#Soluciones_para_el_cuidado_de_marca_para_ganar_lovemarks\" >Soluciones para el cuidado de marca para ganar lovemarks<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Este post es netamente emocional, se trata de c\u00f3mo puedes pasar de <strong><em>lovemark<\/em><\/strong> a <strong><em>hater<\/em> <\/strong>de tu marca preferida. Desde mi trabajo en el \u00e1rea <a href=\"https:\/\/www.imf-formacion.com\/blog\/corporativo\/tic\/que-es-digitalizacion-efectos\/\">digital<\/a> de una agencia, percibo siempre las cr\u00edticas u opiniones de quienes tienen voz y voto en las <strong>RRSS<\/strong>, los usuarios. Actualmente, la primera b\u00fasqueda que hacemos es a trav\u00e9s de las redes sociales, es como las p\u00e1ginas amarillas del siglo XXI, y ayuda bastante.<\/p><div class=\"blogs-contenido\" id=\"blogs-1861667130\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Obviamente, para un \u00f3ptimo <strong>cuidado de marca<\/strong> debe tener siempre actualizada la informaci\u00f3n que se publica en estos medios; trabajo que se realiza d\u00eda a d\u00eda y que se lo mantiene bajo control. Pero, qu\u00e9 hay en el momento de alguna crisis por un mal comentario ya que el mensaje fue err\u00f3neo desde la publicaci\u00f3n, hasta cuando vas al establecimiento y te encuentras con la desagradable noticia que no es como te lo \u201cpintaron\u201d en aquella publicaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Experiencia_personal\"><\/span>Experiencia personal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comentar\u00e9 acerca de un caso muy puntual de una marca que manejo y que debido a su mal <strong>cuidado de marca<\/strong> di\u00f3 pie a que escriba esto.<\/p>\n<p>Un reconocido restaurante de la ciudad lanz\u00f3 su promoci\u00f3n de uno de sus platos m\u00e1s representativos, obvio que todo fue un proceso desde la ejecutiva, creativo, <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">social media<\/a> y <strong>community manager<\/strong>; todos envueltos en el error.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_paso\"><\/span>\u00bfQu\u00e9 pas\u00f3?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo cierto es que un error de la pieza gr\u00e1fica y el desconocimiento de platos parecidos, dio como resultado la tempestad de los clientes. Una de las personas que vieron la publicaci\u00f3n y pidi\u00f3 expresamente ese plato se vio timado por no ser el valor, ni lo que estaba en la imagen. Pero no todo fue culpa del equipo creativo, sino del cliente que no revis\u00f3 con detenimiento y anterioridad, lo que se publicaba. Esta situaci\u00f3n es el resultado de un mal <strong>cuidado de marca<\/strong>, donde no se pueden hallar culpables, sino hallar las soluciones y el manejo pertinente de este caso.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-623544109\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Soluciones_para_el_cuidado_de_marca_para_ganar_lovemarks\"><\/span>Soluciones para el cuidado de marca para ganar lovemarks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El mejor manejo que se pueda otorgar son los siguientes:<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4120802063\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<ul>\n<li>No dejar que la informaci\u00f3n se propague r\u00e1pidamente, recordemos que el internet es veloz.<\/li>\n<li>No dejar que afecte a un grupo m\u00e1s grande de lo esperado, el paso r\u00e1pido de la informaci\u00f3n y que \u00e9sta sea por un error, afectar\u00e1 a todos, no solo a los clientes.<\/li>\n<li>Utilicemos el lenguaje y soluciones adecuadas para aquel inconveniente.<\/li>\n<li>Tener y prestarle el tiempo prudente al manejo de esa crisis. No prestarle atenci\u00f3n podr\u00e1 desencadenar otro problema.<\/li>\n<\/ul>\n<p>Evitemos crear <strong><em>haters<\/em><\/strong>, quiz\u00e1s se pueda escapar de las manos ciertas situaciones, pero con una buena comunicaci\u00f3n del equipo y cliente ser\u00e1n menos los percances. Recordemos siempre que las RRSS son parte fundamental dpara el <strong>cuidado de marca<\/strong> por no decir que son los portavoces oficiales y dar un buen servicio (en el establecimiento f\u00edsico) e informaci\u00f3n integra (en RRSS) tendr\u00e1 bajo control las emociones de los usuarios 3.0.<\/p>\n<p>&nbsp;<\/p>\n<p>Diana Cristina Acuria Garc\u00eda&nbsp;alumna de <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing y Comunicaci\u00f3n Digital <\/a><\/strong>en<a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">&nbsp;&nbsp;<\/a><strong><a href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lovemarks-redes-sociales\/\" data-essbisPostTitle=\"Gana lovemarks usando redes sociales en tu empresa\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":6354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[446],"tags":[51,232,23,617,29],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-community-manager","tag-marketing-digital","tag-redes-sociales","tag-rrss","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gana lovemarks usando redes sociales en tu empresa<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo ganar lovemarks haciendo una buena gesti\u00f3n de una estrategia en redes sociales? 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