{"id":6364,"date":"2017-11-22T12:56:17","date_gmt":"2017-11-22T11:56:17","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6364"},"modified":"2020-06-22T11:59:34","modified_gmt":"2020-06-22T09:59:34","slug":"mejores-campanas-black-friday-2017","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/","title":{"rendered":"Las 10 mejores campa\u00f1as del Black Friday 2017"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3168767973\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/\" data-essbisPostTitle=\"Las 10 mejores campa\u00f1as del Black Friday 2017\" data-essbisHoverContainer=\"\"><p>Quiz\u00e1 ya sepas que el Black Friday es un evento que naci\u00f3 originariamente en EEUU. El d\u00eda de Acci\u00f3n de Gracias americano es una fecha muy se\u00f1alada en este pa\u00eds. Se trata de un d\u00eda para pasar en familia y -por supuesto- no es laborable.<\/p><div class=\"blogs-contenido\" id=\"blogs-3027306069\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"El_origen_del_Black_Friday\"><\/span>El origen del Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52ef16dcca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52ef16dcca\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#El_origen_del_Black_Friday\" >El origen del Black Friday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Como_aprovechar_el_Black_Friday_para_tu_marca\" >C\u00f3mo aprovechar el Black Friday para tu marca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Adelantarse_al_Black_Friday_es_adelantarse_a_la_competencia\" >Adelantarse al Black Friday es adelantarse a la competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Anade_una_cuenta_atras\" >A\u00f1ade una cuenta atr\u00e1s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Haz_sentirse_unico_a_tu_cliente_con_ventanas_flash_y_formularios_web\" >Haz sentirse \u00fanico a tu cliente con ventanas flash y formularios web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Utiliza_una_oferta_personalizada_para_cada_dia\" >Utiliza una oferta personalizada para cada d\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Intenta_ser_didactico_y_explicar_lo_que_haces\" >Intenta ser did\u00e1ctico y explicar lo que haces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#Los_servicios_tambien_tienen_su_Black_Friday\" >Los servicios tambi\u00e9n tienen su Black Friday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/#El_Black_Friday_debe_ser_diferente_y_original_respecto_a_otro_tipo_de_promociones\" >El Black Friday debe ser diferente y original respecto a otro tipo de promociones<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En base a este momento de ocio establecido en la propia legislaci\u00f3n americana, las marcas comenzaron a realizar ofertas importantes el d\u00eda siguiente al Thanksgiving, lo que termin\u00f3 asentando el Black Friday, como evento de compras m\u00e1s importante en el mundo.<\/p>\n<p>En Espa\u00f1a, las marcas no han sido ajenas a esta aut\u00e9ntica revoluci\u00f3n de las compras, y se han subido al carro de los descuentos en el viernes m\u00e1s concurrido del a\u00f1o realizando propuestas impactantes.<\/p>\n<p>La pregunta es c\u00f3mo aprovechar el tir\u00f3n de las compras para este d\u00eda tan especial, aprovechando las posibilidades del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>marketing digital.<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_aprovechar_el_Black_Friday_para_tu_marca\"><\/span>C\u00f3mo aprovechar el Black Friday para tu marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En IMF Smart Education destacamos la premisa sobre el derecho de&nbsp;todo el mundo a una formaci\u00f3n de m\u00e1xima calidad a un precio ajustado. Y en ocasiones como estas, no podemos pasar la oportunidad de ofrecer descuentos especiales en nuestros Masters.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-190842675\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/black-friday\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6366 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/Visita-www.imf_.com-1-1024x341.png\" alt=\"\" width=\"1024\" height=\"341\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/Visita-www.imf_.com-1-1024x341.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/Visita-www.imf_.com-1-300x100.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/Visita-www.imf_.com-1-768x256.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/Visita-www.imf_.com-1.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a class=\"boton-rojo2\" href=\"https:\/\/www.imf-formacion.com\/comunicacion\/black-friday\/\">Quiero aprovechar los descuentos especiales de IMF <\/a><\/p>\n<p>Te ofrezco a continuaci\u00f3n algunas recomendaciones imprescindibles para conseguir un Black Friday 100% exitoso a nivel de ventas:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adelantarse_al_Black_Friday_es_adelantarse_a_la_competencia\"><\/span>Adelantarse al Black Friday es adelantarse a la competencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Son muchos los portales que ofrecen descuentos mucho antes de que llegue el viernes negro. Cito a continuaci\u00f3n algunos ejemplos.<\/p>\n<p>Est\u00e1 claro que si consigues establecer un \u201cgancho\u201d previo a tu competencia antes del viernes negro, habr\u00e1s conseguido atraer tr\u00e1fico cualificado a tu site que -adem\u00e1s- volver\u00e1 al mismo cuando empiece tu promoci\u00f3n principal.<\/p>\n<p>Te cito algunos ejemplos de esto a continuaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6369 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-imaginarium-2017.jpg\" alt=\"\" width=\"1923\" height=\"1033\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-imaginarium-2017.jpg 1923w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-imaginarium-2017-300x161.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-imaginarium-2017-768x413.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-imaginarium-2017-1024x550.jpg 1024w\" sizes=\"auto, (max-width: 1923px) 100vw, 1923px\" \/><\/p>\n<p>Como puedes comprobar en la web de <strong>Imaginarium<\/strong>, esta marca ofrece un 15% de descuento antes de que llegue el Black Friday. La misma acci\u00f3n realiza por ejemplo \u201c<strong>Clarel<\/strong>\u201d a la hora de adelantar las ofertas del viernes negro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6370 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-clarel-2017-1024x556.jpg\" alt=\"\" width=\"1024\" height=\"556\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-clarel-2017-1024x556.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-clarel-2017-300x163.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-clarel-2017-768x417.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-clarel-2017.jpg 1909w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anade_una_cuenta_atras\"><\/span>A\u00f1ade una cuenta atr\u00e1s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para <strong>Cyberclick<\/strong>, \u201cponer una cuenta atr\u00e1s bien visible en tus p\u00e1ginas de producto es una manera sencilla de conseguir m\u00e1s conversiones. Puedes usar una cuenta atr\u00e1s para anunciar cu\u00e1ndo comenzar\u00e1 la oferta y otra para indicar cu\u00e1ndo terminar\u00e1\u201d.<\/p>\n<p>Las mejores marcas en la red ya tienen establecido este aut\u00e9ntico mandamiento del marketing digital, que permite que el usuario que desea nuestro producto o servicio, est\u00e9 preparado para utilizar su tarjeta de cr\u00e9dito en el momento en que se abra el plazo.<\/p>\n<p><strong>Mediamarkt<\/strong> ha establecido para este 2017 un fant\u00e1stico <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/disenar-una-buena-landing-page\/\">landing page<\/a> con un contador impactante, que anima al usuario a estar atento al comienzo de las promociones del Black Friday.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6371 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-mediamarkt-2017-1024x549.jpg\" alt=\"\" width=\"1024\" height=\"549\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-mediamarkt-2017-1024x549.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-mediamarkt-2017-300x161.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-mediamarkt-2017-768x412.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-mediamarkt-2017.jpg 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>La misma estrategia ha sido llevada a cabo por PC componentes, que en su landing incluye un reloj de cuenta atr\u00e1s mucho m\u00e1s visual que el de Mediamarkt.<\/p>\n<p>De hecho, PC componentes utiliza una estrategia a\u00fan m\u00e1s interesante que Mediamarkt, ya que incluye el reloj de cuenta atr\u00e1s para ofertas determinadas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6372 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-pc-2017.jpg\" alt=\"\" width=\"1901\" height=\"1025\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-pc-2017.jpg 1901w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-pc-2017-300x162.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-pc-2017-768x414.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-pc-2017-1024x552.jpg 1024w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Haz_sentirse_unico_a_tu_cliente_con_ventanas_flash_y_formularios_web\"><\/span>Haz sentirse \u00fanico a tu cliente con ventanas flash y formularios web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hacer que tus clientes se preparen y puedan estar informados con anterioridad de las promociones a realizar por las marcas, es un modo muy eficaz para asegurar la preventa.<\/p>\n<p>Negocios como <strong>Worten<\/strong> aplican esta t\u00e9cnica del Pop Up que hace que sus clientes se sientan \u00fanicos frente a los dem\u00e1s y puedan estar preparados para conseguir las mejores ofertas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6373 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-worten-2017.jpg\" alt=\"\" width=\"1909\" height=\"1033\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-worten-2017.jpg 1909w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-worten-2017-300x162.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-worten-2017-768x416.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-worten-2017-1024x554.jpg 1024w\" sizes=\"auto, (max-width: 1909px) 100vw, 1909px\" \/><\/p>\n<p>Esta acci\u00f3n que puede resultar muy eficaz utilizando pop up o similares, es tambi\u00e9n utilizada por las marcas, pero a trav\u00e9s de formularios web. As\u00ed, Samsung ha desarrollado una fant\u00e1stica \u201c<strong>Black List<\/strong>\u201d en la que el cliente apuntado a la misma, puede conocer de antemano las ofertas que m\u00e1s se adaptan a sus intereses y puede disfrutar, por tanto, accediendo el primero a ellas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6374 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-black-list-2017.jpg\" alt=\"\" width=\"1905\" height=\"1101\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-black-list-2017.jpg 1905w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-black-list-2017-300x173.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-black-list-2017-768x444.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-black-list-2017-1024x592.jpg 1024w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utiliza_una_oferta_personalizada_para_cada_dia\"><\/span>Utiliza una oferta personalizada para cada d\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para 2017, <strong>Amazon<\/strong> ha creado una oferta diferenciada para cada d\u00eda de la semana, de manera que el usuario se mantiene alerta todos los d\u00edas de la promoci\u00f3n, en vez de olvidarse de ella una vez entra al portal la primera vez.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6375 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-amazon-2017.jpg\" alt=\"\" width=\"1897\" height=\"1029\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-amazon-2017.jpg 1897w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-amazon-2017-300x163.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-amazon-2017-768x417.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-amazon-2017-1024x555.jpg 1024w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intenta_ser_didactico_y_explicar_lo_que_haces\"><\/span>Intenta ser did\u00e1ctico y explicar lo que haces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Determinadas marcas poseen un p\u00fablico con una edad media-alta. En este caso, es preciso ser did\u00e1ctico y explicar qu\u00e9 es el Black Friday y c\u00f3mo acceder a sus promociones.<\/p>\n<p><strong>El Corte Ingl\u00e9s<\/strong> ha sabido entender de manera acertada esta cuesti\u00f3n, y ha desarrollado un landing explicativo sobre el Black Friday para todos sus clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6376 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-el-corte-ingles-2017.jpg\" alt=\"\" width=\"1897\" height=\"1029\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-el-corte-ingles-2017.jpg 1897w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-el-corte-ingles-2017-300x163.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-el-corte-ingles-2017-768x417.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-el-corte-ingles-2017-1024x555.jpg 1024w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Los_servicios_tambien_tienen_su_Black_Friday\"><\/span>Los servicios tambi\u00e9n tienen su Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No pienses que por el hecho de realizar un servicio, el Black Friday no es para tu marca. Negocios como <strong>Alsa<\/strong>, dedicados al transporte de personas, han desarrollado soluciones imaginativas para atraer a nuevos clientes y fidelizar a los que ya tienen.<\/p>\n<p>Si compras tu billete de viaje del 20 al 26 de noviembre a trav\u00e9s de la web, obtienes autom\u00e1ticamente un descuento del 50% para todos los billetes que compres en 2018. La idea es genial, y seguro que esta marca consigue multiplicar sus ventas asegurando sus beneficios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6377 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-alsa-2017.jpg\" alt=\"\" width=\"1905\" height=\"1029\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-alsa-2017.jpg 1905w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-alsa-2017-300x162.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-alsa-2017-768x415.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-alsa-2017-1024x553.jpg 1024w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_Black_Friday_debe_ser_diferente_y_original_respecto_a_otro_tipo_de_promociones\"><\/span>El Black Friday debe ser diferente y original respecto a otro tipo de promociones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La potencialidad de ventas en el viernes negro es enorme, por lo que realizar propuestas originales es imprescindible. En este sentido, empresas como <strong>Xiaomi<\/strong> est\u00e1n \u201creventando\u201d literalmente el mercado con promociones dif\u00edciles de igualar por la competencia.<\/p>\n<p>Esta marca est\u00e1 poniendo a disposici\u00f3n de los usuarios 50 terminales a un precio de 1\u20ac. Sin duda una estrategia agresiva dif\u00edcil de igualar.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1736797634\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6378 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-xianomi-2017.jpg\" alt=\"\" width=\"1897\" height=\"1033\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-xianomi-2017.jpg 1897w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-xianomi-2017-300x163.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-xianomi-2017-768x418.jpg 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/11\/black-friday-xianomi-2017-1024x558.jpg 1024w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<p>\u00bfQu\u00e9 te han parecido estas ideas de promoci\u00f3n? Si quieres saber m\u00e1s sobre c\u00f3mo aprovechar eventos como el Black Friday para multiplicar tus ventas no dudes en consultarnos sobre el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing Digital<\/a> de IMF.<\/p>\n<p>\u00a1Adelante!<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/\" data-essbisPostTitle=\"Las 10 mejores campa\u00f1as del Black Friday 2017\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":6365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[594,97,3315,178,404,27,8772,193,258,3306,687],"class_list":["post-6364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-amazon","tag-clientes","tag-el-corte-ingles","tag-empresas","tag-landing-page","tag-marca","tag-mercadotecnia","tag-posicionamiento","tag-producto","tag-promociones","tag-servicio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las 10 mejores campa\u00f1as del Black Friday 2017<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo las marcas a trav\u00e9s de campa\u00f1as, aprovechan el 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