{"id":6433,"date":"2017-12-26T10:53:50","date_gmt":"2017-12-26T09:53:50","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6433"},"modified":"2020-06-22T12:00:14","modified_gmt":"2020-06-22T10:00:14","slug":"estrategia-marketing-digital-pyme","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/","title":{"rendered":"C\u00f3mo crear una estrategia de Marketing Digital para Pymes"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1854401089\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/\" data-essbisPostTitle=\"C\u00f3mo crear una estrategia de Marketing Digital para Pymes\" data-essbisHoverContainer=\"\"><p>Si llevas tiempo pensando en dar el salto al <strong>marketing digital<\/strong> en tu <strong>pyme<\/strong>, si no sabes c\u00f3mo hacerlo y te pierdes un poco con el tema, a continuaci\u00f3n te explico&nbsp;los primeros&nbsp;pasos para crear una estrategia de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>marketing digital<\/strong><\/a> y as\u00ed&nbsp;empezar a atraer mas clientes potenciales a tu negocio.<\/p><div class=\"blogs-contenido\" id=\"blogs-1532253185\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_pasos_para_crear_una_estrategia_de_Marketing_Digital_en_tu_Pyme\"><\/span>5 pasos para crear una estrategia de Marketing Digital en tu Pyme<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab54c681c339\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab54c681c339\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#5_pasos_para_crear_una_estrategia_de_Marketing_Digital_en_tu_Pyme\" >5 pasos para crear una estrategia de Marketing Digital en tu Pyme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#Establece_tu_cliente_objetivo\" >Establece tu cliente objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#Define_tus_objetivos\" >Define tus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#Actualiza_tu_pagina_web_si_la_tienes_obsoleta\" >Actualiza tu p\u00e1gina web si la tienes obsoleta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#Dispositivos_Moviles\" >Dispositivos M\u00f3viles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/#Evalua_tus_acciones\" >Eval\u00faa tus acciones<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Establece_tu_cliente_objetivo\"><\/span>Establece tu cliente objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay que basarse siempre en datos reales para no correr el riesgo de tomar una direcci\u00f3n equivocada. Saber a qui\u00e9n nos queremos dirigir es el primer paso para establecer tu estrategia de marketing digital<\/p>\n<p>Datos como sexo, edad, ubicaci\u00f3n, ingresos y puesto laboral son importantes para saber c\u00f3mo y d\u00f3nde hablar con&nbsp;tu<strong>&nbsp;buyer persona<\/strong> o <strong>cliente objetivo<\/strong>&nbsp;y&nbsp;facilitarle lo que est\u00e1 buscando.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_tus_objetivos\"><\/span>Define tus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tienes que plantearte qu\u00e9 quieres conseguir, si atraer&nbsp;posibles clientes a tu <a href=\"https:\/\/www.imf-formacion.com\/blog\/tecnologia\/como-hacer-una-web-gratis-en-20-minutos-201710\/\"><strong>web<\/strong><\/a>, transmitir informaci\u00f3n, escuchar qu\u00e9 se dice de ti, vender algo, etc &nbsp;y c\u00f3mo lo vas a lograr definiendo tus herramientas, redes sociales, v\u00eddeos o formularios en tu web ser\u00edan algunos de los ejemplos.<\/p>\n<p>Elaborar una l\u00ednea de tiempo o cronograma planificado para tus acciones, te ayudar\u00e1 a estar m\u00e1s organizado y a que no se te escape nada en tu plan de marketing digital.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3467782574\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Actualiza_tu_pagina_web_si_la_tienes_obsoleta\"><\/span>Actualiza tu p\u00e1gina web si la tienes obsoleta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes bastaba con estar visible en la web, con tener tu <strong>negocio<\/strong> a modo de escaparate era suficiente.<\/p>\n<p>Lo siento mucho, pero tener eso ahora es como no tener nada.<\/p>\n<p>Internet, como todo, ha evolucionado, la ahora web 2.0 implica movimiento, contenidos interesantes y&nbsp;que tus clientes puedan resolver sus dudas. \u00a1Da el paso ya a una web mas interactiva!<\/p>\n<p>Y no te olvides del <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/cuales-las-5-principales-diferencias-seo-sem\/\"><strong>SEO<\/strong><\/a>, todas aquellas estrategias que hacen que buscadores te detecten, te reconozcan, sepan de que vas y finalmente&nbsp;llegues a ocupar un lugar en su coraz\u00f3n, ah\u00ed me he pasado, este termino, traducido en algo mas terrenal, ser\u00eda estar en los primeros puestos en las b\u00fasquedas de los internautas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dispositivos_Moviles\"><\/span>Dispositivos M\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seg\u00fan el <a href=\"http:\/\/iabspain.es\/wp-content\/uploads\/iab_estudioredessociales_2017_vreducida.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u00faltimo estudio sobre redes sociales de IAB Espa\u00f1a<\/a>, el m\u00f3vil sigue ganando presencia en las <strong>redes sociales<\/strong> (94%, +3pp respecto 2016),&nbsp;destacando principalmente <a href=\"https:\/\/www.imf-formacion.com\/blog\/tecnologia\/como-borrar-los-mensajes-de-whatsapp-201706\/\"><strong>WhatsApp<\/strong><\/a>, <a href=\"https:\/\/www.imf-formacion.com\/blog\/tecnologia\/encontrar-wifi-gratis-facebook-201707\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/canal-de-youtube-atractivo\/\"><strong>YouTube<\/strong><\/a>, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aumentar-seguidores-instagram\/\"><strong>Instagram<\/strong><\/a> y <a href=\"https:\/\/www.imf-formacion.com\/blog\/recursos-humanos\/formacion\/biografias-para-twitter-como-escribirlas\/\"><strong>Twitter<\/strong><\/a>.<\/p>\n<p>El creciente aumento del uso de este dispositivo frente al uso del ordenador o de la tablet, hace que crear la versi\u00f3n m\u00f3vil de tu web y estar en las redes sociales sea importante.<\/p>\n<p>Por otro lado una p\u00e1gina lenta, no adaptada, puede resultar aburrida por lo que la tasa de rebote ser\u00eda alta.<\/p>\n<p>Tambi\u00e9n <a href=\"https:\/\/www.imf-formacion.com\/blog\/recursos-humanos\/capital-humano\/la-politica-recursos-humanos-google\/\"><strong>Google<\/strong><\/a>&nbsp;en sus \u00faltimos algoritmos&nbsp;fomenta el uso de p\u00e1ginas web para dispositivos m\u00f3viles, esto quiere decir que si quieres estar bien posicionado debes darle gusto.<\/p>\n<p>\u00bfNecesitas m\u00e1s motivos para hacer tu versi\u00f3n m\u00f3vil? \u00a1A por ello!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evalua_tus_acciones\"><\/span>Eval\u00faa tus acciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay que valorar la eficacia de nuestro plan, un punto y seguido para mejorar esos aspectos de los que no se han obtenido los resultados esperados y volver a empezar el proceso mejorado.<\/p>\n<p>PLANEA, IMPLANTA, ESCUCHA, EVAL\u00daA Y MEJORA&#8230;..y as\u00ed en bucle.<\/p>\n<p>A modo de conclusi\u00f3n y para reforzar tu inquietud, creo que estas en el camino correcto, y en todo caso, \u00bfpor qu\u00e9 no intentar dar el salto al marketing digital en tu pyme?<\/p>\n<p>Soy de una forma de actuar en la que cuando algo me inquieta dentro, pienso que por algo ser\u00e1, algo hay que descubrir, algo hay que aprender&nbsp;y si sale mal, al menos puedes cerrar una puerta y \u00abpasar al siguiente nivel\u00bb.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1671237440\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/www.imf-formacion.com\/blog\/tecnologia\/dia-mas-barato-comprar-por-internet-201702\/\"><strong>Internet<\/strong><\/a> no es una moda pasajera, evolucionar\u00e1, ira cambiando, pero el mundo digital est\u00e1 ah\u00ed para quedarse. O te subes, o te subes.<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/marta-ayala-a6544838\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marta Ayala Temez<\/a><a href=\"https:\/\/www.linkedin.com\/in\/marta-ayala-a6544838\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6435 size-thumbnail alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2017\/12\/marta-ayala-temez.jpg 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>,&nbsp;<\/strong>alumna del&nbsp;<strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Master en Marketing Digital<\/a>&nbsp;<\/strong>de&nbsp;<strong><a href=\"https:\/\/www.imf-formacion.com\">IMF Smart Education<\/a>.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/\" data-essbisPostTitle=\"C\u00f3mo crear una estrategia de Marketing Digital para Pymes\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":6434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[1787,24,32,3453,23,52,25,296,57,70,166],"class_list":["post-6433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-estrategia-digital","tag-facebook","tag-instagram","tag-negocio-online","tag-redes-sociales","tag-seo","tag-twitter","tag-ventas","tag-web","tag-whatsapp","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear una estrategia de Marketing Digital en tu Pyme<\/title>\n<meta name=\"description\" content=\"Conoce al detalle los pasos que debes seguir para elaborar una estrategia de marketing digital en tu pyme y llevarla a cabo con \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear una estrategia de Marketing Digital para Pymes\" \/>\n<meta property=\"og:description\" content=\"Conoce al detalle los pasos que debes seguir para elaborar una estrategia de marketing digital en tu pyme y llevarla a cabo con \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-marketing-digital-pyme\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" 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