{"id":6450,"date":"2018-01-11T10:15:09","date_gmt":"2018-01-11T09:15:09","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6450"},"modified":"2020-06-22T12:00:23","modified_gmt":"2020-06-22T10:00:23","slug":"que-es-dropshipping-ecommerce","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-es-dropshipping-ecommerce\/","title":{"rendered":"Qu\u00e9 es el dropshipping y qu\u00e9 aporta al eCommerce"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3804110301\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-es-dropshipping-ecommerce\/\" data-essbisPostTitle=\"Qu\u00e9 es el dropshipping y qu\u00e9 aporta al eCommerce\" data-essbisHoverContainer=\"\"><p>El <strong>Dropshipping<\/strong> es una de las formas de crear un negocio virtual menos conocidas y menos estudiadas en la actualidad.<\/p><div class=\"blogs-contenido\" id=\"blogs-1526921778\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Tambi\u00e9n se hace referencia a \u00e9l como Drop Shipping, <a href=\"https:\/\/es.wikipedia.org\/wiki\/Drop_shipment\" target=\"_blank\" rel=\"noopener noreferrer\">DropShipment<\/a>, DropShip, Sistema DropShipping, DropShopping, DropShop o DropShiping.<\/p>\n<h2>Qu\u00e9 es el dropshipping<\/h2>\n<p>Es una modalidad de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-saber-ecommerce\/\"><strong>eCommerce<\/strong><\/a> que minimiza mucho los costos de inversi\u00f3n inicial, con lo cual tambi\u00e9n se reducen considerablemente los riesgos y facilita la creaci\u00f3n de un negocio online.<\/p>\n<p>En el Dropshipping el propietario del negocio no posee stock de <strong>producto<\/strong> y cuando se realiza la venta, el fabricante del elemento hace el env\u00edo directo al comprador. El creador de la tienda se encarga de:<\/p>\n<ul>\n<li>La creaci\u00f3n del sitio web.<\/li>\n<li>Atracci\u00f3n de las ventas.<\/li>\n<li>Atenci\u00f3n del cliente y<\/li>\n<li>Gesti\u00f3n administrativa (no necesita poseer ni almacenar su propio inventario).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6452 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2.jpg 600w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2-300x240.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Dropshipping en el eCommerce<\/h2>\n<p>Este tipo de negocio nos permite un f\u00e1cil comienzo, mucha flexibilidad y la posibilidad de comerciar con una gran variedad de productos.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-772296813\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>En el lado contrario de esta tipolog\u00eda de negocio es que suele dar m\u00e1rgenes de beneficios bajos, que carece de una falta de control exhaustivo de los env\u00edos y que tiene una dependencia importante de terceros.<\/p>\n<p>Para la posible creaci\u00f3n de un negocio de Dropshipping deberemos de tener en cuenta los siguientes conceptos:<\/p>\n<ul>\n<li>Estudio en profundidad del <strong>mercado<\/strong> en el cual se pretende operar.<\/li>\n<li>Selecci\u00f3n cuidadosa de los <strong>proveedores<\/strong>.<\/li>\n<li>Estudiar la&nbsp;<strong>rentabilidad<\/strong> del producto a vender.<\/li>\n<li>Fortalecer el <strong>blogging<\/strong> y el marketing en Internet.<\/li>\n<li>Invertir en estrategias de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seo-como-elegir-y-utilizar-las-mejores-keywords\/\"><strong>SEO<\/strong><\/a> y de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-importantes-2\/\"><strong>Redes Sociales<\/strong><\/a>.<\/li>\n<li>Vender productos que nos interesen y de los cuales se posea cierto dominio.<\/li>\n<\/ul>\n<p>El Dropshipping tambi\u00e9n adolece de mala fama, debido a las numerosas historias que circulan, sobre todo por <strong>Internet<\/strong>, relacion\u00e1ndolo con estafas y con promesas que nunca se pueden cumplir (b\u00e1sicamente estas promesas suelen hacer referencia a la casi inexistente inversi\u00f3n necesaria, al escaso esfuerzo necesario y a los grand\u00edsimos beneficios que se pueden conseguir: \u00a1El negocio del Siglo!).<\/p>\n<p>Se debe tener en cuenta tambi\u00e9n los llamados \u201cfalsos mayoristas\u201d o \u201cmayoristas no genuinos\u201d, ya que al final son meros intermediarios que lo \u00fanico que consiguen es alargar la cadena de suministro, encarecer los productos y aprovecharse de la labor realizada por otros.<\/p>\n<p>En cuanto al p\u00fablico objetivo (\u201cclientes\u201d) al que dirigirnos debemos encontrar el grupo demogr\u00e1fico adecuado. Algunos ejemplos son: personas con un hobby, asociaciones diversas, empresas, personas con necesidades recurrentes.<\/p>\n<p>Los distintos canales de venta que se pueden utilizar son: nuestra propia tienda virtual, eBay, Amazon.<\/p>\n<p>En funci\u00f3n de un canal u otro dispondremos de mayor o menor control sobre nuestro negocio. Tambi\u00e9n la elecci\u00f3n del canal influir\u00e1 en los costes del negocio.<\/p>\n<h2>El mobile dropshipping<\/h2>\n<p>Actualmente muchas de las transacciones en los negocios de e-Commerce se realizan a trav\u00e9s de smartphones y dem\u00e1s dispositivos m\u00f3viles. Se est\u00e1 produciendo un incremento exponencial en la cantidad y en la cuant\u00eda de los negocios realizados por estos medios.<\/p>\n<p>En el modelo de dropshipping tambi\u00e9n debemos adecuar nuestro negocio para que sea de f\u00e1cil utilizaci\u00f3n desde terminales m\u00f3viles.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/titulacion-google-adwords\/\"><strong>Google<\/strong><\/a> recomienda el <strong>dise\u00f1o responsive <\/strong>en vez de crear una nueva p\u00e1gina web m\u00f3vil. Con el dise\u00f1o responsive se logra una experiencia mejorada del usuario y se evitan posibles problemas de duplicidad de contenidos o de redirecciones.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3213913355\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>A veces nuestro dise\u00f1o de la tienda online puede no encajar con el dise\u00f1o responsive. Podemos utilizar la herramienta \u201c<a href=\"http:\/\/quirktools.com\/screenfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screenfly<\/a>\u201d para comprobar como queda nuestra web en los diferentes dispositivos m\u00f3viles y a partir de ello tomar determinadas decisiones para facilitar que nuestro negocio de Dropshipping sea \u201camigable\u201d para todos los dispositivos.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/luishernandoberasaluce\/\"><strong>Luis Hernando Berasaluce<\/strong><\/a>, alumno del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>M\u00e1ster en Marketing Digital<\/strong><\/a> de <a href=\"https:\/\/www.imf-formacion.com\"><strong>IMF Smart Education<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" 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