{"id":6461,"date":"2018-01-17T12:15:37","date_gmt":"2018-01-17T11:15:37","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=6461"},"modified":"2020-06-22T12:00:32","modified_gmt":"2020-06-22T10:00:32","slug":"monitorizar-campana-marketing-digital","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/","title":{"rendered":"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-471330559\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/\" data-essbisPostTitle=\"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital\" data-essbisHoverContainer=\"\"><p>Ya s\u00f3lo te quedan un par de palabras para terminar el informe de la mejor campa\u00f1a de<a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong> Marketing Digital<\/strong><\/a> que has creado; los objetivos son a prueba de balas y las estrategias para cumplirlos est\u00e1n milim\u00e9tricamente calculadas; pero hay algo muy importante que debes tener en cuenta para que todo lo que has hecho no pase a ser un juego de azar.<\/p><div class=\"blogs-contenido\" id=\"blogs-2606400704\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<ul>\n<li>\u00bfC\u00f3mo sabr\u00e1s que las acciones de marketing est\u00e1n funcionando?<\/li>\n<li>\u00bfConoces realmente a tu cliente y a tu competencia?<\/li>\n<li>\u00bfEstar\u00edas preparado para hacer cambios inmediatos ante las sorpresas del mercado?<\/li>\n<li>\u00bfLas acciones y campa\u00f1as est\u00e1n siendo realmente eficientes?<\/li>\n<li>\u00bfLas publicaciones son del agrado de los clientes?<\/li>\n<li>\u00bfLas inversiones en la campa\u00f1a est\u00e1n generando beneficios para la empresa?<\/li>\n<\/ul>\n<p>Las respuestas a estas y muchas otras preguntas est\u00e1n en uno de los pilares fundamentales de las estrategias de <strong>Marketing Digital<\/strong> y que muchos no le dan la importancia que merece.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aspectos_en_el_funnel_de_ventas\"><\/span>Aspectos en el funnel de ventas<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab53714f16fc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab53714f16fc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Aspectos_en_el_funnel_de_ventas\" >Aspectos en el funnel de ventas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Branding\" >Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Engagement\" >Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Influencia\" >Influencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Conversiones\" >Conversiones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Pasos_para_monitorizar_una_campana_de_Marketing_Digital\" >Pasos para monitorizar una campa\u00f1a de Marketing Digital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Definir_las_redes_sociales_a_monitorizar\" >Definir las redes sociales a monitorizar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Establecer_KPIs_de_cada_red_social\" >Establecer KPIs de cada red social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Determinar_la_categoria_a_la_que_pertenece_cada_KPI\" >Determinar la categor\u00eda a la que pertenece cada KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Escoger_las_herramientas_para_analisis_de_datos\" >Escoger las herramientas para an\u00e1lisis de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/#Crear_cuadros_de_mando\" >Crear cuadros de mando<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hay cuatro \u00e1reas esenciales que encontramos presentes en el Funnel de Ventas y que nos permitir\u00e1n a trav\u00e9s de la <strong>monitorizaci\u00f3n<\/strong> de las mismas lograr que nuestras campa\u00f1as aumenten significativamente las probabilidades de \u00e9xito.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branding\"><\/span>Branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es una pr\u00e1ctica del marketing cuya finalidad es <strong>dar a conocer tu marca, producto o servicio.<\/strong> Se refiere en pocas palabras a la visibilidad que tienen en el mercado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6464 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro1.png\" alt=\"\" width=\"959\" height=\"371\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro1.png 959w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro1-300x116.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro1-768x297.png 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engagement\"><\/span>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/engagement-marketing-contenidos\/\"><strong>engagement<\/strong><\/a> es el <strong>compromiso que tienen los clientes y usuarios con nuestra marca.<\/strong> Este concepto debe ser asimilado como una relaci\u00f3n que tiene permanencia en el tiempo y que mediante ciertas acciones nos permite saber que tan fuerte es el v\u00ednculo de nuestra marca con nuestros clientes.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3393396638\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6465 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2.png\" alt=\"\" width=\"962\" height=\"374\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2.png 962w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2-300x117.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro2-768x299.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Influencia\"><\/span>Influencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La influencia en las <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-importantes-2\/\"><strong>redes sociales<\/strong><\/a> se refiere a la capacidad que tienen los generadores de contenido (marcas, youtubers, bloggers, etc) de contribuir en un cambio en la <strong>opini\u00f3n o comportamiento <\/strong>de los usuarios.<\/p>\n<p>Es medida por algoritmos desarrollados por empresas como Klout y que tienen en cuenta cientos de datos extra\u00eddos de la redes sociales y generan un resultado del 1 al 100.<\/p>\n<p>Entre los usos m\u00e1s importantes que podemos darle a este resultado est\u00e1n:<\/p>\n<ul>\n<li>Conocer nuestra influencia en el mercado.<\/li>\n<li>Conocer la influencia de nuestra competencia en el mercado.<\/li>\n<li>Identificar a los <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/influencers-prescriptores\/\"><strong>Influencers<\/strong><\/a> que podr\u00edan ser una gran inversi\u00f3n para potenciar nuestra marca.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6466 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro3.png\" alt=\"\" width=\"958\" height=\"375\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro3.png 958w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro3-300x117.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro3-768x301.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversiones\"><\/span>Conversiones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Son las acciones que realizan los <strong>usuarios<\/strong> ante un <strong>est\u00edmulo<\/strong> que los generadores de contenido han premeditado y definido como un objetivo (rellenar un formulario de contacto, hacer una compra, etc). Medir las conversiones nos permite <strong>conocer los resultados cualitativos y\/o cuantitativos<\/strong> de nuestras acciones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6467 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro4.png\" alt=\"\" width=\"959\" height=\"373\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro4.png 959w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro4-300x117.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro4-768x299.png 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pasos_para_monitorizar_una_campana_de_Marketing_Digital\"><\/span>Pasos para monitorizar una campa\u00f1a de Marketing Digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vez tenemos todos estos conceptos claros y conocemos bien la importancia de la Monitorizaci\u00f3n podemos pasar a la aplicaci\u00f3n de los 5 pasos para monitorizar la estrategia de Marketing Digital.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definir_las_redes_sociales_a_monitorizar\"><\/span>Definir las redes sociales a monitorizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de las claves para determinar qu\u00e9 redes sociales debemos utilizar en nuestras campa\u00f1as es hacer un an\u00e1lisis del<strong> comportamiento<\/strong> de nuestro <strong>target<\/strong> y sobre todo de la <strong>competencia<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6468 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro5.png\" alt=\"\" width=\"959\" height=\"374\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro5.png 959w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro5-300x117.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro5-768x300.png 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establecer_KPIs_de_cada_red_social\"><\/span>Establecer KPIs de cada red social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cada red social tiene sus caracter\u00edsticas particulares y son fuente de gran cantidad de datos que si aprendemos a contextualizarlos dentro de la visi\u00f3n del <strong>mercado<\/strong> y dentro de nuestras <strong>estrategias<\/strong> y objetivos lograremos sacarles el mayor provecho para el beneficio de nuestras campa\u00f1as de Marketing Digital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6469 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro6.png\" alt=\"\" width=\"964\" height=\"515\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro6.png 964w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro6-300x160.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro6-768x410.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Determinar_la_categoria_a_la_que_pertenece_cada_KPI\"><\/span>Determinar la categor\u00eda a la que pertenece cada KPI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En t\u00e9rminos generales, una de las forma m\u00e1s sencillas para definir la categor\u00eda del medidor es tener en cuenta lo siguiente:<\/p>\n<ul>\n<li>Si el medidor (KPI) tiene un enfoque de <strong>cantidad<\/strong>; la categor\u00eda es muy probable que sea <strong>branding.<\/strong><\/li>\n<li>Si el medidor (KPI) tiene un enfoque en la <strong>interacci\u00f3n<\/strong>; la categor\u00eda es muy probable que sea <strong>engagement.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6470 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro7.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro7.png 960w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro7-300x169.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro7-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escoger_las_herramientas_para_analisis_de_datos\"><\/span>Escoger las herramientas para an\u00e1lisis de datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hoy en d\u00eda hay gran cantidad de <strong>herramientas<\/strong> de monitorizaci\u00f3n, incluso muchas de ellas son desarrolladas por las mismas redes sociales y puestas a nuestra disposici\u00f3n de forma gratuita.<\/p>\n<p>\u00bfQu\u00e9 debemos tener en cuenta para seleccionar las herramientas de <strong>monitorizaci\u00f3n<\/strong> id\u00f3neas?<\/p>\n<ul>\n<li>El coste.<\/li>\n<li>La cantidad de medidores (KPIs) que podremos cuantificar con ella.<\/li>\n<li>Y especialmente que tenga buenas rese\u00f1as.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6471 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro8.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro8.png 960w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro8-300x169.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro8-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crear_cuadros_de_mando\"><\/span>Crear cuadros de mando<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Las herramientas de <strong>medici\u00f3n<\/strong> en muchos de los casos nos permiten imprimir y exportar los <strong>resultados<\/strong> y las estad\u00edsticas; pero contar con cuadros de mando propios nos permitir\u00e1 llevar un orden adaptado a nuestras necesidades y facilitar\u00e1 el trabajo a la hora de sacar conclusiones en base a los resultados.<\/p>\n<p>Es conveniente <strong>definir un \u201cpunto de partida\u201d (Punto A)<\/strong> donde se deben plasmar los datos correspondientes al momento inicial en que comienza la nueva campa\u00f1a de Marketing Digital para tener un punto de comparaci\u00f3n.<\/p>\n<p>Las muestras para realizar el an\u00e1lisis y comenzar a tener las respuestas a las preguntas que mencion\u00e9 al comienzo del art\u00edculo deben ser recogidas en tres fases y que pueden variar de acuerdo a las necesidades que se tengan y al comportamiento del mercado:<\/p><div class=\"blogs-contenido_2\" id=\"blogs-227010678\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<ul>\n<li><strong>Tiempo A (Corto):<\/strong> Se extraen muestras de los medidores en tiempo cortos (semanal, 2 veces por semana, etc.) para ver la <strong>evoluci\u00f3n progresiva de la campa\u00f1a.<\/strong><\/li>\n<li><strong>Tiempo B (Medio):<\/strong> Se extraen muestras de los medidores en tiempo medios (mensual, bimensual, etc.) para realizar las comparativas y <strong>ver la efectividad y el impacto<\/strong> de la campa\u00f1a.<\/li>\n<li><strong>Tiempo C (largo):<\/strong> Se extraen muestras de los medidores en tiempo largos (trimestral, bianual, etc.) para realizar la comparativas y <strong>ver las tendencias y la efectividad de los objetivos<\/strong> de la campa\u00f1a.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6472 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro9.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro9.png 960w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro9-300x169.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/cuadro9-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tus campa\u00f1as de Marketing Digital y lograr que \u00e9stas sean todo un \u00e9xito.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6473 size-thumbnail alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/carlos-garcia-wulff-linkedin.jpg 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><a href=\"https:\/\/www.linkedin.com\/in\/carlosgarciawulff\/\"><strong>Carlos Garc\u00eda Wulff,<\/strong><\/a>&nbsp;alumno del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>M\u00e1ster en Marketing Digital<\/strong><\/a> de <a href=\"https:\/\/www.imf-formacion.com\/\"><strong>IMF Smart Education<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/\" data-essbisPostTitle=\"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":6462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[322,97,318,21,1467,272,487,292,27,589,258,23,687,407,3545,1067],"class_list":["post-6461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-branding","tag-clientes","tag-competencia","tag-engagement","tag-funnel","tag-funnel-de-ventas","tag-influencer","tag-kpi","tag-marca","tag-mercado","tag-producto","tag-redes-sociales","tag-servicio","tag-target","tag-usuario","tag-youtubers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 pasos para monitorizar tu campa\u00f1a de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-17T11:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T10:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3512\" \/>\n\t<meta property=\"og:image:height\" content=\"1932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo de Colaboradores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imf_education\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de Colaboradores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\"},\"author\":{\"name\":\"Equipo de Colaboradores\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\"},\"headline\":\"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital\",\"datePublished\":\"2018-01-17T11:15:37+00:00\",\"dateModified\":\"2020-06-22T10:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\"},\"wordCount\":1003,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg\",\"keywords\":[\"branding\",\"clientes\",\"competencia\",\"engagement\",\"funnel\",\"funnel de ventas\",\"influencer\",\"kpi\",\"marca\",\"mercado\",\"producto\",\"redes sociales\",\"servicio\",\"Target\",\"usuario\",\"youtubers\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\",\"name\":\"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg\",\"datePublished\":\"2018-01-17T11:15:37+00:00\",\"dateModified\":\"2020-06-22T10:00:32+00:00\",\"description\":\"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg\",\"width\":3512,\"height\":1932,\"caption\":\"pasos para monitorizar una campa\u00f1a de marketing digital\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\",\"name\":\"Equipo de Colaboradores\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g\",\"caption\":\"Equipo de Colaboradores\"},\"description\":\"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.\",\"sameAs\":[\"https:\/\/www.imf-formacion.com\",\"https:\/\/www.facebook.com\/IMF.Education\/\",\"https:\/\/x.com\/imf_education\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital","description":"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/","og_locale":"es_ES","og_type":"article","og_title":"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital","og_description":"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/","og_site_name":"Blog de Marketing Online","article_author":"https:\/\/www.facebook.com\/IMF.Education\/","article_published_time":"2018-01-17T11:15:37+00:00","article_modified_time":"2020-06-22T10:00:32+00:00","og_image":[{"width":3512,"height":1932,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg","type":"image\/jpeg"}],"author":"Equipo de Colaboradores","twitter_card":"summary_large_image","twitter_creator":"@imf_education","twitter_misc":{"Escrito por":"Equipo de Colaboradores","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/"},"author":{"name":"Equipo de Colaboradores","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61"},"headline":"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital","datePublished":"2018-01-17T11:15:37+00:00","dateModified":"2020-06-22T10:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/"},"wordCount":1003,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg","keywords":["branding","clientes","competencia","engagement","funnel","funnel de ventas","influencer","kpi","marca","mercado","producto","redes sociales","servicio","Target","usuario","youtubers"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/","name":"5 pasos para monitorizar tu campa\u00f1a de Marketing Digital","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg","datePublished":"2018-01-17T11:15:37+00:00","dateModified":"2020-06-22T10:00:32+00:00","description":"Siguiendo estos 5 pasos lograr\u00e1s definir una estrategia clara para monitorizar tu campa\u00f1as de Marketing Digital y lograr que \u00e9sta sean todo un \u00e9xito.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/monitorizar-campana-marketing-digital\/?o=5657\/page\/80\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/01\/5-pasos-monitorizar-campana-marketing-digital.jpg","width":3512,"height":1932,"caption":"pasos para monitorizar una campa\u00f1a de marketing digital"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61","name":"Equipo de Colaboradores","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4f9f3bfefa3440237fcc2d7e5edb6a78a8bd25cb75fa11d83a19be26303605c?s=96&d=mm&r=g","caption":"Equipo de Colaboradores"},"description":"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.","sameAs":["https:\/\/www.imf-formacion.com","https:\/\/www.facebook.com\/IMF.Education\/","https:\/\/x.com\/imf_education"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 16:43:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/6461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=6461"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/6461\/revisions"}],"predecessor-version":[{"id":10250,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/6461\/revisions\/10250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/6462"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=6461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=6461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=6461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}