{"id":706,"date":"2013-06-24T16:27:24","date_gmt":"2013-06-24T16:27:24","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=706"},"modified":"2020-06-22T11:23:26","modified_gmt":"2020-06-22T09:23:26","slug":"marketing-de-supermercado-ii-por-david-reguero-estudiante-del-master-de-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-de-supermercado-ii-por-david-reguero-estudiante-del-master-de-marketing\/","title":{"rendered":"Marketing de Supermercado (II) por David Reguero, estudiante del M\u00e1ster de Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1914581988\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-de-supermercado-ii-por-david-reguero-estudiante-del-master-de-marketing\/\" data-essbisPostTitle=\"Marketing de Supermercado (II) por David Reguero, estudiante del M\u00e1ster de Marketing\" data-essbisHoverContainer=\"\"><p>Nuestro alumno <strong>David Reguero<\/strong>, estudiante del <a title=\"M\u00e1ster en Direcci\u00f3n Comercial y Marketing\" href=\"https:\/\/www.imf-formacion.com\/master-profesional\/master-en-direccion-comercial-y-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><b>M\u00e1ster en Direcci\u00f3n Comercial y Marketing<\/b><\/a><b>, <\/b>nos env\u00eda el segundo&nbsp; art\u00edculo sobre el <strong>Marketing de supermercado<\/strong>, que os invitamos a leer. Estamos seguros que muchos no os hab\u00e9is percatado de estos detalles.<\/p><div class=\"blogs-contenido\" id=\"blogs-837388357\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2>Marketing de Supermercado (II)<\/h2>\n<p>En esta segunda entrega comento algunos ejemplos (unos acertados y otros no) de \u201c<strong>cross-selling<\/strong>\u201d o \u201c<strong>venta cruzada<\/strong>\u201d.<\/p>\n<h2>Mirar antes de cruzar\u2026las ventas<\/h2>\n<p>En <strong>marketing,<\/strong> se llama \u201cventa cruzada\u201d (del ingl\u00e9s \u201ccross-selling\u201d) a la t\u00e1ctica mediante la cual un vendedor ofrece productos complementarios a los que consume o puede consumir un cliente.<\/p>\n<p>En el presente art\u00edculo presentamos varios ejemplos pr\u00e1cticos de \u201cventas cruzadas\u201d encontrados en un conocido supermercado.<\/p>\n<p>Algunos son correctos porque realmente vinculan dos productos relacionados entre s\u00ed, cuya compra tiene coherencia, mientras que otros no tienen ning\u00fan sentido y representan claramente una oportunidad perdida.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1986004307\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>Casos de acierto<\/strong>:<br \/>\n&#8211; <strong>Patatas fritas + Coca Cola<\/strong>, un cl\u00e1sico que siempre funciona.<br \/>\n&#8211; <strong>Productos congelados + Bolsas isot\u00e9rmicas<\/strong>, otro cl\u00e1sico que ayuda a<br \/>\nque el producto llegue bien a casa.<br \/>\n&#8211; <strong>Aceitunas + Tenedores de pl\u00e1stico o palillos<\/strong>, un complemento<br \/>\npr\u00e1ctico que ayuda a consumir el producto.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1198978827\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/BIEN.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-713 aligncenter\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/BIEN.jpg\" alt=\"Casos de acierto\" width=\"600\" height=\"335\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/BIEN.jpg 600w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/BIEN-300x167.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Casos de error:<br \/>\n&#8211; <strong>Cuchara para hacer bolas de helado + Polos (de palo)<\/strong>, las cucharas<br \/>\ndeber\u00edan colocarse junto a las tarrinas de helado. Pero estas tarrinas est\u00e1n en<br \/>\notra nevera, muy alejada.<br \/>\n&#8211; <strong>Siropes para helado + Pescados congelados<\/strong>, se supone que, hace un<br \/>\ntiempo, en el lugar de los pescados congelados hubo tarrinas de helado que le<br \/>\ndaban sentido a esto.<br \/>\n&#8211; <strong>Abrelatas + Botes de tomate<\/strong>, quiz\u00e1 cuando en vez de botes hab\u00eda<br \/>\nlatas de tomate en esas estanter\u00edas, tuvo sentido.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/MAL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-712 aligncenter\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/MAL.jpg\" alt=\"Casos de error\" width=\"600\" height=\"335\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/MAL.jpg 600w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/MAL-300x167.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>* Os animamos a todos a participar en este espacio, el <strong>Blog de Marketing Online<\/strong> de <strong><a title=\"IMF Smart Education\" href=\"https:\/\/www.imf-formacion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IMF Smart Education<\/a><\/strong>, donde pod\u00e9is mandarnos vuestro art\u00edculos sobre <strong>Marketing<\/strong> a la siguiente direcci\u00f3n: <a href=\"mailto:sm@imf-formacion.com\" target=\"_blank\" rel=\"noopener noreferrer\">sm@imf-formacion.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-de-supermercado-ii-por-david-reguero-estudiante-del-master-de-marketing\/\" data-essbisPostTitle=\"Marketing de Supermercado (II) por David Reguero, estudiante del M\u00e1ster de Marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de Supermercado (II) | M\u00e1ster Marketing IMF Smart Education<\/title>\n<meta name=\"description\" content=\"En marketing, se llama \u201cventa cruzada\u201d a la t\u00e1ctica mediante la cual un vendedor ofrece productos complementarios a los que consume un cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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