{"id":7649,"date":"2018-09-10T10:52:23","date_gmt":"2018-09-10T08:52:23","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=7649"},"modified":"2020-06-22T12:07:23","modified_gmt":"2020-06-22T10:07:23","slug":"tips-google-ads","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/","title":{"rendered":"4 tips para optimizar tus campa\u00f1as en Google Ads"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3633037504\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\" data-essbisPostTitle=\"4 tips para optimizar tus campa\u00f1as en Google Ads\" data-essbisHoverContainer=\"\"><p>Cualquiera de los que trabajamos en <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing digital<\/a> y ponemos en marcha <strong>campa\u00f1as en<\/strong> <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/titulacion-google-adwords\/\"><strong>Google Ads<\/strong><\/a>, sabemos que lo decisivo para que estas funcionen se basa en<strong> la optimizaci\u00f3n<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-681325621\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Es cierto que existen cientos y cientos de p\u00e1ginas escritas por el propio Google de c\u00f3mo programar las campa\u00f1as, pero lo cierto es que <strong>el secreto de una campa\u00f1a est\u00e1 en saber ver m\u00e1s all\u00e1<\/strong>. En definitiva, <strong>se trata de analizar los datos de funcionamiento de la misma y mejorar su rendimiento.<\/strong> Ni m\u00e1s ni menos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_optimizar_campanas_en_Google_Ads\"><\/span>C\u00f3mo optimizar campa\u00f1as en Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad18c42ac6dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad18c42ac6dd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/#Como_optimizar_campanas_en_Google_Ads\" >C\u00f3mo optimizar campa\u00f1as en Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/#A_nivel_campana\" >A nivel campa\u00f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/#Optimizacion_de_tus_pujas\" >Optimizaci\u00f3n de tus pujas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/#Estrategia_Horaria\" >Estrategia Horaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/#La_segmentacion\" >La segmentaci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>A continuaci\u00f3n, se\u00f1alo un listado o check list que puede ser interesante a la hora de optimizar las campa\u00f1as en Google:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_nivel_campana\"><\/span>A nivel campa\u00f1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En primer lugar, a la hora de configurar tu campa\u00f1a, es preciso <strong>programar anuncios<\/strong> a cualquier hora e incluir multiplicadores de puja a las horas que observes que mejor funcionan.<\/p>\n<p>Por otro lado, es preciso <strong>comprobar si los anuncios poseen una <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-consejos-utiles-cta\/\">llamada a la acci\u00f3n<\/a><\/strong> que realmente resulte impactante. Muchos de los clicks perdidos suelen ser motivados por este hecho.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4278277758\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Adem\u00e1s, deberemos vigilar si el anuncio est\u00e1 enlazado a un <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/landing-page-que-es-como-disenar\/\"><em>landing page<\/em><\/a> verdaderamente relevante<\/strong>.<\/p>\n<p>En relaci\u00f3n con los anuncios, en las campa\u00f1as prioritarias para m\u00f3viles, deber\u00e1s revisar si<strong> la primera l\u00ednea del anuncio cuenta con la informaci\u00f3n m\u00e1s relevante<\/strong> para que el usuario haga click.<\/p>\n<p>Esto es decisivo en dispositivos con pantallas peque\u00f1as. Por supuesto, deber\u00e1s probar tambi\u00e9n varios grupos de anuncios con textos diferentes y verificar aquellos anuncios que consiguen mejores resultados.<\/p>\n<p>A nivel de presupuesto, es preciso reasignar el presupuesto seg\u00fan vaya evolucionando la campa\u00f1a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizacion_de_tus_pujas\"><\/span>Optimizaci\u00f3n de tus pujas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo ideal es <strong>realizar pujas manuales para conseguir los mejores resultados<\/strong>. Lo esencial en esto es estar muy pendiente de tu competencia.<\/p>\n<p>Si entiendes que una puja es mejorable puedes bajarla, pero esa <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seo-como-elegir-y-utilizar-las-mejores-keywords\/\"><em>keyword<\/em><\/a> ser\u00e1 a partir de entonces m\u00e1s \u201capetecible\u201d para tu competencia, que puede \u201carrebat\u00e1rtela\u201d estableciendo una puja m\u00e1s alta que la tuya.<\/p>\n<p>Recuerda que la estrategia de pujas, lo ideal es siempre<strong> estar atento al funcionamiento del conjunto de competidores<\/strong>.<\/p>\n<p>Por otro lado, si optas por realizar pujas autom\u00e1ticas, intenta no cambiar demasiado el importe de la puja de manera continua. Espera -al menos- dos semanas para que los datos sean relevantes y en base a esto, act\u00faa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_Horaria\"><\/span>Estrategia Horaria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Revisa el rendimiento por hora y establece el<strong> ajuste de puja<\/strong> seg\u00fan la hora de la siguiente manera:<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"> 100 * ((Objetivo de CPA\/CPA real de ese segmento temporal) &#8211; 1)<\/span><\/p>\n<p>Junto a ello, ser\u00e1 preciso analizar los informes de \u201c<em>Analiza los informes D\u00eda de la semana y Hora del d\u00eda<\/em>\u201d para aplicar los ajustes adecuados seg\u00fan el rendimiento.<\/p>\n<p>Est\u00e1 claro que si hay d\u00edas y horas que no son rentables, para la publicaci\u00f3n de anuncios, es importante considerar la <strong>importancia del porcentaje de impresiones en esos periodos de tiempo<\/strong>.<\/p>\n<p>Adem\u00e1s, es preciso programar determinadas extensiones para que se ajusten al horario comercial (por ejemplo, muestra solo enlaces de sitio sobre una funci\u00f3n de chat online cuando tengas representantes que puedan chatear con los clientes)<a href=\"#_ftn1\" name=\"_ftnref1\"><span style=\"font-size: 8pt;\">[1]<\/span><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_segmentacion\"><\/span>La segmentaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google siempre recomienda utiliza tipos de concordancia m\u00e1s amplios para capturar m\u00e1s consultas. Por otro lado, la lista de comprobaci\u00f3n de optimizaci\u00f3n universal recomienda \u201ccomprobar que <strong>los grupos de anuncios tengan palabras clave tem\u00e1ticas<\/strong> (basadas en categor\u00edas de productos, de marca o no de marca y principales o m\u00e1s espec\u00edficas) y<strong> que est\u00e9n relacionadas con las p\u00e1ginas de destino<\/strong> y los textos de anuncio correspondientes.\u00bb<\/p>\n<p>En el caso de las palabras clave con bajo rendimiento, se recomienda reducir las pujas y realizar una revisi\u00f3n en profundidad de varios elementos del Quality Score.<\/p>\n<p>Entre otros, es importante revisar la relevancia de la p\u00e1gina de destino o del texto del anuncio y, sobre todo, a\u00f1adir palabras clave negativas al informe T\u00e9rminos de b\u00fasqueda.<\/p>\n<p>Unido a lo anterior, tambi\u00e9n es preciso ejecutar un informe de T\u00e9rminos de b\u00fasqueda en la pesta\u00f1a \u201c<em>Segmentaciones autom\u00e1ticas<\/em>\u201d para comprobar los t\u00e9rminos de b\u00fasqueda que generaron tus anuncios de b\u00fasqueda din\u00e1mica y descubrir p\u00e1ginas de destino y b\u00fasquedas no deseadas (al ordenar por clics o por p\u00e1gina de destino)<span style=\"font-size: 8pt;\"><a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>.&nbsp;<\/span><\/p>\n<p>Espero que esta informaci\u00f3n te haya resultado \u00fatil a la hora de optimizar tus campa\u00f1as. Si quieres aprender mucho m\u00e1s sobre Google Ads no dudes en preguntar por el M\u00e1ster en <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing y Comunicaci\u00f3n Digital<\/a> de <a href=\"https:\/\/www.imf-formacion.com\/\">IMF Smart Education<\/a>.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1397327120\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><span style=\"font-size: 8pt;\"><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Lista de comprobaci\u00f3n de optimizaci\u00f3n universal. Disponible en Google partners.<\/span><\/p>\n<p><span style=\"font-size: 8pt;\"><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Ibid.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\" data-essbisPostTitle=\"4 tips para optimizar tus campa\u00f1as en Google Ads\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":7650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[755],"tags":[477,355,4170,334,201,2386,404,171,2387,708,716,912],"class_list":["post-7649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-anuncio","tag-call-to-action","tag-competidores","tag-digital","tag-estrategia","tag-keyword","tag-landing-page","tag-online","tag-palabra-clave","tag-puja","tag-segmentacion","tag-texto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2779 Tips para optimizar tus campa\u00f1as en Google Ads<\/title>\n<meta name=\"description\" content=\"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 tips para optimizar tus campa\u00f1as en Google Ads\" \/>\n<meta property=\"og:description\" content=\"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T08:52:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T10:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1ngel Moreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matriculadores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1ngel Moreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\"},\"author\":{\"name\":\"\u00c1ngel Moreno\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\"},\"headline\":\"4 tips para optimizar tus campa\u00f1as en Google Ads\",\"datePublished\":\"2018-09-10T08:52:23+00:00\",\"dateModified\":\"2020-06-22T10:07:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg\",\"keywords\":[\"anuncio\",\"call to action\",\"competidores\",\"digital\",\"estrategia\",\"keyword\",\"landing page\",\"online\",\"palabra clave\",\"puja\",\"segmentacion\",\"texto\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\",\"name\":\"\u2779 Tips para optimizar tus campa\u00f1as en Google Ads\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg\",\"datePublished\":\"2018-09-10T08:52:23+00:00\",\"dateModified\":\"2020-06-22T10:07:23+00:00\",\"description\":\"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg\",\"width\":1200,\"height\":660,\"caption\":\"como optimizar campanas en google ads\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\",\"name\":\"\u00c1ngel Moreno\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"caption\":\"\u00c1ngel Moreno\"},\"description\":\"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.\",\"sameAs\":[\"https:\/\/x.com\/matriculadores\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u2779 Tips para optimizar tus campa\u00f1as en Google Ads","description":"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/","og_locale":"es_ES","og_type":"article","og_title":"4 tips para optimizar tus campa\u00f1as en Google Ads","og_description":"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76","og_site_name":"Blog de Marketing Online","article_published_time":"2018-09-10T08:52:23+00:00","article_modified_time":"2020-06-22T10:07:23+00:00","og_image":[{"width":1200,"height":660,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg","type":"image\/jpeg"}],"author":"\u00c1ngel Moreno","twitter_card":"summary_large_image","twitter_creator":"@matriculadores","twitter_misc":{"Escrito por":"\u00c1ngel Moreno","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76"},"author":{"name":"\u00c1ngel Moreno","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8"},"headline":"4 tips para optimizar tus campa\u00f1as en Google Ads","datePublished":"2018-09-10T08:52:23+00:00","dateModified":"2020-06-22T10:07:23+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76"},"wordCount":812,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg","keywords":["anuncio","call to action","competidores","digital","estrategia","keyword","landing page","online","palabra clave","puja","segmentacion","texto"],"articleSection":["Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76","name":"\u2779 Tips para optimizar tus campa\u00f1as en Google Ads","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg","datePublished":"2018-09-10T08:52:23+00:00","dateModified":"2020-06-22T10:07:23+00:00","description":"La optimizaci\u00f3n es la clave para que las campa\u00f1as en Google Ads alcancen los objetivos planteados en la estrategia digital \u00a1Conoce m\u00e1s!","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/?o=5655\/page\/53\/page\/76#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/09\/tips-optimizar-campanas-google-ads.jpg","width":1200,"height":660,"caption":"como optimizar campanas en google ads"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8","name":"\u00c1ngel Moreno","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","caption":"\u00c1ngel Moreno"},"description":"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.","sameAs":["https:\/\/x.com\/matriculadores"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-23 04:30:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=7649"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7649\/revisions"}],"predecessor-version":[{"id":10349,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7649\/revisions\/10349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/7650"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=7649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=7649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=7649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}