{"id":777,"date":"2013-07-31T08:03:00","date_gmt":"2013-07-31T08:03:00","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=777"},"modified":"2020-06-22T11:23:46","modified_gmt":"2020-06-22T09:23:46","slug":"medir-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales\/","title":{"rendered":"Qu\u00e9 medir en Redes Sociales"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3960804873\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales\/\" data-essbisPostTitle=\"Qu\u00e9 medir en Redes Sociales\" data-essbisHoverContainer=\"\"><p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Un <strong>buen community manager<\/strong> debe saber qu\u00e9 medir en redes sociales: todos sus esfuerzos en planificar su estrategia, crear contenidos atractivos y dinamizar su comunidad no servir\u00e1n de nada, si despu\u00e9s se olvida de medir los resultados en redes sociales. Adem\u00e1s, estar\u00e1 tirando piedras contra su propio tejado: los datos son su herramienta m\u00e1s valiosa para evaluar su trabajo y tomar decisiones.<\/span><\/p><div class=\"blogs-contenido\" id=\"blogs-2446913955\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><span style=\"color: #333333;\"><strong>\u00bfQu\u00e9 medir en redes sociales?<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">En primer lugar, hemos de saber cu\u00e1les son las m\u00e9tricas que nos interesan en cada red social, y para ello debemos fijarnos en cu\u00e1les son <strong>nuestros <span style=\"color: #800000;\"><a title=\"Objetivos de las empresas en Redes Sociales\" href=\"http:\/\/www.puromarketing.com\/53\/16246\/notoriedad-trafico-fidelizacion-conocimiento-mercado-objetivos-empresas.html#\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">objetivos<\/span><\/a><\/span><\/strong>.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">Si nuestro objetivo es llevar<strong> tr\u00e1fico a nuestro blog<\/strong>, adem\u00e1s de medir qu\u00e9 ocurre en cada&nbsp; uno de nuestros perfiles en redes sociales, tendremos que saber c\u00f3mo se comporta el usuario de cada red social en relaci\u00f3n al blog: cu\u00e1ntos visitantes \u00fanicos procedentes de cada red social tenemos, si una vez que llegan a un post del blog consultan otros art\u00edculos, cu\u00e1nto tiempo se quedan en nuestro blog, etc.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">Si nuestra meta fuera <strong>dar a conocer nuestra tienda online<\/strong>, convendr\u00eda que nos fij\u00e1ramos en el tipo de tr\u00e1fico que llega a ella. A trav\u00e9s de cada red social, \u00bfconseguimos nuevos visitantes? Tambi\u00e9n tendr\u00edamos c\u00f3mo se comportan los visitantes que llegan desde redes sociales: \u00bfse quedan en la tienda o salen espantados nada m\u00e1s entrar?<\/span><\/p><div class=\"blogs-contenido_3\" id=\"blogs-503578007\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">Otros objetivos en redes sociales podr\u00edan ser la <strong><span style=\"color: #800000;\"><a title=\"Qu\u00e9 es un lead\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-es-un-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">captaci\u00f3n de leads<\/span><\/a><\/span><\/strong>&nbsp;o la creaci\u00f3n de<strong> <span style=\"color: #800000;\"><a title=\"T\u00fa creas engagement\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tu-creas-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">engagement<\/span><\/a><\/span><\/strong>.<\/span><\/p>\n<p><span style=\"color: #333333;\">En ambos casos <strong><span style=\"color: #800000;\"><a title=\"Google Analytics\" href=\"http:\/\/www.google.es\/intl\/es\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">Google Analitycs<\/span><\/a><\/span><\/strong> ser\u00e1 nuestro mayor aliado y nos dar\u00e1 informaci\u00f3n muy completa acerca del tr\u00e1fico a nuestra web, blog o tienda online.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3717 size-large\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/07\/estadisticas-redes-sociales-1024x768.jpg\" alt=\"Estad\u00edsticas en redes sociales\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/07\/estadisticas-redes-sociales.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/07\/estadisticas-redes-sociales-300x225.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/07\/estadisticas-redes-sociales-812x609.jpg 812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"color: #333333;\">En segundo lugar, antes de medir en redes sociales hemos de identificar las <strong>m\u00e9tricas claves<\/strong> de cada una de ellas.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">En <strong>Facebook<\/strong>, las m\u00e9tricas m\u00e1s b\u00e1sicas son n\u00famero de fans, media de me gusta \/ compartido \/ comentario por publicaci\u00f3n, alcance de las publicaciones, etc. Es importante comparar periodos de tiempo para poder ver la evoluci\u00f3n de nuestra p\u00e1gina.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">En <strong>Twitter<\/strong>, en cambio, tendremos que prestar atenci\u00f3n al n\u00famero de seguidores, n\u00famero de RT \/ respuestas \/ menciones \/ favoritos, la media de clics por tweet, etc. Todo ello confrontado con la periodicidad de publicaci\u00f3n y con la evoluci\u00f3n quincenal o mensual.<\/span><\/p><div class=\"blogs-contenido_2\" id=\"blogs-1754126327\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p style=\"padding-left: 60px;\"><span style=\"color: #333333;\">En <strong>Linkedin <\/strong>es interesante medir los seguidores, los clics \/ comentarios \/ recomendaciones \/ compartidos que reciben las publicaciones, as\u00ed como las visualizaciones a cada una de las secciones de la p\u00e1gina de empresa; esto \u00faltimo conviene contrastarlo con los datos de visitantes \u00fanicos.<\/span><\/p>\n<p><span style=\"color: #333333;\">Ya sabemos cu\u00e1les son las&nbsp;principales m\u00e9tricas, y que hay complementarlas con datos m\u00e1s profundos en funci\u00f3n de nuestros objetivos. En el pr\u00f3ximo post hablaremos de <span style=\"color: #800000;\"><a title=\"C\u00f3mo medir en Redes Sociales\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>C\u00f3mo medir en Redes Sociales<\/strong><\/span><\/a><\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales\/\" data-essbisPostTitle=\"Qu\u00e9 medir en Redes Sociales\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":3717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[24,151,152,101,6,153,23,29,25],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-facebook","tag-google-analytics","tag-herramientas","tag-linkedin","tag-marketing-online-2","tag-metricas","tag-redes-sociales","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 medir en Redes Sociales: lo que debe saber un community manager<\/title>\n<meta name=\"description\" content=\"Un buen community manager debe saber qu\u00e9 medir en redes sociales: todos su esfuerzo y 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