{"id":7827,"date":"2018-11-14T17:00:53","date_gmt":"2018-11-14T16:00:53","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=7827"},"modified":"2020-06-22T12:08:34","modified_gmt":"2020-06-22T10:08:34","slug":"funciones-y-tareas-del-sem-manager","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/","title":{"rendered":"Funciones y tareas del SEM Manager"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2996264384\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/\" data-essbisPostTitle=\"Funciones y tareas del SEM Manager\" data-essbisHoverContainer=\"\"><p>En una \u00e9poca en la que las acciones de comunicaci\u00f3n derivadas del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>marketing mix son omnicanal<\/strong><\/a>, es preciso que las empresas cuenten con aut\u00e9nticos expertos en la promoci\u00f3n de los productos y servicios de la compa\u00f1\u00eda en cada uno de los canales. Por supuesto, todas estas acciones deben estar coordinadas. <strong>Tener formaci\u00f3n gen\u00e9rica en marketing<\/strong>, incluso en la disciplina concreta del marketing digital, ya <strong>no es suficiente<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-3155394731\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"El_SEM_Manager_en_un_mundo_omnicanal\"><\/span>El SEM Manager en un mundo omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52eff41d27\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52eff41d27\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#El_SEM_Manager_en_un_mundo_omnicanal\" >El SEM Manager en un mundo omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Las_funciones_del_SEM_Manager\" >Las funciones del SEM Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Funcion_investigadora\" >Funci\u00f3n investigadora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Funcion_creativa\" >Funci\u00f3n creativa:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Funcion_analitica_y_de_medicion\" >Funci\u00f3n anal\u00edtica y de medici\u00f3n:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Las_tareas_del_SEM_Manager\" >Las tareas del SEM Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Tareas_principales\" >Tareas principales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/#Otras_tareas\" >Otras tareas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>El marketing es cada vez <strong>m\u00e1s especializado<\/strong> y las compa\u00f1\u00edas demandan puestos con una ultra-especializaci\u00f3n en los canales de promoci\u00f3n. Del director de marketing \u201ccuelgan\u201d puestos hasta ahora impensables por su necesidad de cualificaci\u00f3n. Es el caso del <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/cuales-las-5-principales-diferencias-seo-sem\/\"><strong>SEO Manager<\/strong><\/a>, encargado del posicionamiento en buscadores de los productos y servicios de la empresa.<\/p>\n<p>El <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-community-manager\/\"><strong>Community Manager<\/strong><\/a> es el encargado de la viralizaci\u00f3n de contenidos y obtenci\u00f3n del <em>engagement<\/em> en redes sociales. El <strong>SEM Manager<\/strong>&nbsp;centrar\u00e1 sus esfuerzos en la promoci\u00f3n en buscadores y display de los productos de la compa\u00f1\u00eda.<\/p>\n<p>Dado que hemos pasado <strong>de la multicanalidad a la <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-venta-omnicanal-ayuda-a-mantener-las-ventas\/\">omnicanalidad<\/a><\/strong>, todos estos puestos deben estar 100% coordinados, dado que las acciones de cada uno de ellos repercuten en el trabajo de los dem\u00e1s. Y por supuesto en los resultados generales de la empresa.<\/p>\n<p>Por ejemplo, el <strong>SEO Manager<\/strong> debe coordinarse con el <strong>Community<\/strong> para que los contenidos viralizados sean acordes con la estrategia SEO a nivel de posicionamiento de Keywords. Por otro lado, el <strong>SEO<\/strong> debe estar en continua relaci\u00f3n con el <strong>SEM Manager<\/strong> para proponerle campa\u00f1as sobre aquellas keywords que no est\u00e1n bien posicionadas frente a la competencia a nivel SEO. En este caso se recomendar\u00e1 hacer campa\u00f1as SEM en la red de b\u00fasqueda.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-519885581\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Es cierto que este tipo de puestos no se cubren siempre con personal laboral de la empresa. Dependiendo del tama\u00f1o de la misma puede recurrirse a colaboradores externos para realizar campa\u00f1as de marketing digital.<\/p>\n<p>En cualquier caso, una empresa mediana en la que su facturaci\u00f3n dependa en su mayor parte de la venta en canales digitales, suele contratar tanto al SEM Manager, como al SEO manager y al Community como parte de su plantilla. El reto es <strong>asegurar la coordinaci\u00f3n<\/strong> adecuada en un mundo hiperconectado e -insistimos- caracterizado por la omnicanalidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_funciones_del_SEM_Manager\"><\/span>Las funciones del SEM Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vez establecidas las bases de actuaci\u00f3n del SEM Manager en relaci\u00f3n con el resto de departamentos de la compa\u00f1\u00eda, detallamos sus funciones. M\u00e1s tarde trataremos las tareas que habitualmente realiza.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funcion_investigadora\"><\/span>Funci\u00f3n investigadora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El <strong>SEM Manager<\/strong> es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia utilizando <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/semrush-herramienta-analizar-competencia\/\"><strong>SEMrush<\/strong><\/a>. As\u00ed podr\u00e1 saber las <strong>keywords<\/strong> que est\u00e1 utilizando en sus campa\u00f1as, el presupuesto que est\u00e1 invirtiendo en <strong>Google Ads<\/strong> y el <strong>CPC medio<\/strong> que est\u00e1 pagando. En base a este an\u00e1lisis, podr\u00e1 poner en marcha campa\u00f1as optimizadas que consigan resultados pronto, en vez de realizar experimentos interminables y realmente costosos a nivel de inversi\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funcion_creativa\"><\/span>Funci\u00f3n creativa:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Junto a la mencionada capacidad anal\u00edtica, el SEM Manager debe tener tambi\u00e9n <strong>talento creativo<\/strong>. Cualquiera que haya puesto en marcha campa\u00f1as en Google Ads sabe que <strong>la mayor\u00eda de las <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/trucos-campanas-sem\/\">tareas de optimizaci\u00f3n<\/a> requieren cambios importantes en el dise\u00f1o<\/strong> y creatividad del landing page, de cara a multiplicar la experiencia de usuario.<\/p>\n<p>Por este motivo, es preciso entender c\u00f3mo se comporta el usuario en t\u00e9rminos de <strong>Customer Journey<\/strong> a trav\u00e9s de las campa\u00f1as. As\u00ed podemos saber por qu\u00e9 no se consiguen conversiones cuando -en cambio- s\u00ed se consiguen clics. Como se\u00f1al\u00e1bamos anteriormente, la ausencia de conversiones suele derivar de acciones a mejorar en relaci\u00f3n a la creatividad y arquitectura de los soportes promocionales.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4199519386\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Funcion_analitica_y_de_medicion\"><\/span>Funci\u00f3n anal\u00edtica y de medici\u00f3n:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es indispensable que el <strong>SEM Manager<\/strong> introduzca el c\u00f3digo de conversi\u00f3n en todas las landing para medir dichas conversiones. En base a la informaci\u00f3n obtenida sabremos cu\u00e1ntos clics han sido necesarios para obtener una conversi\u00f3n (una venta, por ejemplo).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_tareas_del_SEM_Manager\"><\/span>Las tareas del SEM Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Tareas_principales\"><\/span>Tareas principales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>An\u00e1lisis de la competencia<\/strong> para conocer las <strong>keywords<\/strong> utilizadas, el presupuesto y <strong>pujas<\/strong> que est\u00e1 utilizando.<\/li>\n<li><strong>Programaci\u00f3n<\/strong> de la cuenta, campa\u00f1as y grupos de anuncios. Esto es v\u00e1lido para la promoci\u00f3n, tanto en Google como en otros buscadores, de los productos de la compa\u00f1\u00eda.<\/li>\n<li><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seo-como-elegir-y-utilizar-las-mejores-keywords\/\"><strong>Elecci\u00f3n de las keywords<\/strong><\/a> m\u00e1s adecuadas para conseguir la mayor relevancia de la campa\u00f1a. Debe prestar especial atenci\u00f3n al <strong>Long Tail<\/strong> como estrategia de consecuci\u00f3n de resultados. Tambi\u00e9n a la elecci\u00f3n de las palabras clave negativas, para filtrar el tr\u00e1fico relevante.<\/li>\n<li><strong>Creaci\u00f3n y optimizaci\u00f3n de las landing pages<\/strong> en coordinaci\u00f3n con el departamento de creatividad. Es clave para conseguir mejores resultados y que los anuncios se sit\u00faen en un ranking adecuado.<\/li>\n<li><strong>Creaci\u00f3n de experimentos y test A\/B<\/strong> en Google Ads para comprobar la eficacia de las distintos landing pages y elegir los anuncios y soportes que mejor funcionan.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Otras_tareas\"><\/span>Otras tareas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Cuidar el hist\u00f3rico de la cuenta para obtener un <strong>Quality Score<\/strong> realmente alto. Es la manera de conseguir un mejor ranking de anuncio con <strong>menos inversi\u00f3n en CPC<\/strong>.<\/li>\n<li>Programar de manera adecuada las extensiones de anuncio. Hay que hacerlo de manera que sean relevantes para Google y la cuenta obtenga un mejor CTR, especialmente por la utilizaci\u00f3n de extensiones de sitio.<\/li>\n<li><strong>Incluir el c\u00f3digo de conversiones<\/strong> en la <em>thank you page<\/em>&nbsp;de los diferentes landing para contabilizar las conversiones y calcular el coste de cada conversi\u00f3n en base a los clics necesarios para obtenerla.<\/li>\n<li><strong>Analizar los resultados<\/strong> <strong>conectando<\/strong>&nbsp;<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\"><strong>Google Ads<\/strong><\/a> y <strong>Analytics<\/strong> para entender el <em>user journey<\/em> de las campa\u00f1as<\/li>\n<li><strong>Realizar reportes peri\u00f3dicos<\/strong> sobre la eficacia de las campa\u00f1as, cuidando especialmente lo relacionado con las conversiones, para optimizar los resultados.<\/li>\n<\/ul>\n<p>\u00bfTe ha parecido interesante este post? Espero que te haya ayudado a optimizar tu campa\u00f1as. Si quieres saber m\u00e1s, no dudes en preguntar por nuestro <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a> en IMF Smart Education. \u00a1Te espero!<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/\" data-essbisPostTitle=\"Funciones y tareas del SEM Manager\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":7832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[51,8842,588,2388,232,234,2390,52],"class_list":["post-7827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-community-manager","tag-google-ads","tag-keywords","tag-long-tail","tag-marketing-digital","tag-sem","tag-semrush","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funciones y tareas del SEM Manager - Blog Marketing IMF Smart Education<\/title>\n<meta name=\"description\" content=\"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funciones y tareas del SEM Manager\" \/>\n<meta property=\"og:description\" content=\"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-14T16:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T10:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1ngel Moreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matriculadores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1ngel Moreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\"},\"author\":{\"name\":\"\u00c1ngel Moreno\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\"},\"headline\":\"Funciones y tareas del SEM Manager\",\"datePublished\":\"2018-11-14T16:00:53+00:00\",\"dateModified\":\"2020-06-22T10:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\"},\"wordCount\":1051,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg\",\"keywords\":[\"community manager\",\"Google Ads\",\"keywords\",\"long tail\",\"marketing digital\",\"sem\",\"semrush\",\"SEO\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\",\"name\":\"Funciones y tareas del SEM Manager - Blog Marketing IMF Smart Education\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg\",\"datePublished\":\"2018-11-14T16:00:53+00:00\",\"dateModified\":\"2020-06-22T10:08:34+00:00\",\"description\":\"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg\",\"width\":1200,\"height\":660,\"caption\":\"Funciones y tareas del SEM Manager\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8\",\"name\":\"\u00c1ngel Moreno\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg\",\"caption\":\"\u00c1ngel Moreno\"},\"description\":\"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.\",\"sameAs\":[\"https:\/\/x.com\/matriculadores\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Funciones y tareas del SEM Manager - Blog Marketing IMF Smart Education","description":"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/","og_locale":"es_ES","og_type":"article","og_title":"Funciones y tareas del SEM Manager","og_description":"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/","og_site_name":"Blog de Marketing Online","article_published_time":"2018-11-14T16:00:53+00:00","article_modified_time":"2020-06-22T10:08:34+00:00","og_image":[{"width":1200,"height":660,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg","type":"image\/jpeg"}],"author":"\u00c1ngel Moreno","twitter_card":"summary_large_image","twitter_creator":"@matriculadores","twitter_misc":{"Escrito por":"\u00c1ngel Moreno","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/"},"author":{"name":"\u00c1ngel Moreno","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8"},"headline":"Funciones y tareas del SEM Manager","datePublished":"2018-11-14T16:00:53+00:00","dateModified":"2020-06-22T10:08:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/"},"wordCount":1051,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg","keywords":["community manager","Google Ads","keywords","long tail","marketing digital","sem","semrush","SEO"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/","name":"Funciones y tareas del SEM Manager - Blog Marketing IMF Smart Education","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg","datePublished":"2018-11-14T16:00:53+00:00","dateModified":"2020-06-22T10:08:34+00:00","description":"El SEM Manager es un perfil profundamente anal\u00edtico, deber\u00e1 investigar a la competencia. Tambi\u00e9n debe ser creativo en los anuncios y optimizando.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/funciones-y-tareas-del-sem-manager\/?o=5655\/page\/81\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2018\/11\/funciones-tareas-sem-manager.jpg","width":1200,"height":660,"caption":"Funciones y tareas del SEM Manager"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/6ce43e4a18a87f7bde817ba7e8880fb8","name":"\u00c1ngel Moreno","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2016\/04\/angel-moreno-nocencio-150x150.jpg","caption":"\u00c1ngel Moreno"},"description":"Director del Master en Marketing Digital de IMF Smart Education. PHD por la Universidad Complutense de Madrid, MBA-E por ICADE.","sameAs":["https:\/\/x.com\/matriculadores"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 16:09:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=7827"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7827\/revisions"}],"predecessor-version":[{"id":10366,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/7827\/revisions\/10366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/7832"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=7827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=7827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=7827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}