{"id":798,"date":"2013-08-07T07:26:46","date_gmt":"2013-08-07T07:26:46","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=798"},"modified":"2020-06-22T11:23:50","modified_gmt":"2020-06-22T09:23:50","slug":"medir-en-redes-sociales-2","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales-2\/","title":{"rendered":"C\u00f3mo medir en Redes Sociales"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2781329850\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales-2\/\" data-essbisPostTitle=\"C\u00f3mo medir en Redes Sociales\" data-essbisHoverContainer=\"\"><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3740 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/08\/como-medir-en-redes-sociales-300x285.jpg\" alt=\"C\u00f3mo medir en redes sociales\" width=\"300\" height=\"285\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/08\/como-medir-en-redes-sociales-300x285.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/08\/como-medir-en-redes-sociales.jpg 354w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"color: #333333;\">La labor de un <strong>community manager<\/strong> estar\u00e1 incompleta si no mide sus acciones y resultados social media: ya vimos <a title=\"\u00bfQu\u00e9 medir en redes sociales?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #800000;\"><span style=\"color: #800000;\">qu\u00e9 medir en redes sociales<\/span><\/span><\/strong><\/a>, pero ahora la gran pregunta es c\u00f3mo hacerlo, qu\u00e9 herramientas utilizar y qu\u00e9 informaci\u00f3n puede ayudarnos a interpretar correctamente las m\u00e9tricas obtenidas.<\/span><\/p><div class=\"blogs-contenido\" id=\"blogs-596906273\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><span style=\"color: #333333;\"><strong>\u00bfC\u00f3mo medir en redes sociales?<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Cada red social es un mundo, tambi\u00e9n a nivel de medici\u00f3n:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">Algunas como Facebook, LinkedIn y YouTube tienen <strong>sus propias estad\u00edsticas<\/strong>: no son perfectas, pero contienen bastante informaci\u00f3n. Facebook era la que ofrec\u00eda menos detalle , pero sus <a title=\"C\u00f3mo funcionan las nuevas estad\u00edsticas de Facebook\" href=\"http:\/\/www.socialblabla.com\/como-funcionan-las-nuevas-estadisticas-de-facebook.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #800000;\">nuevas estad\u00edsticas<\/span><\/strong><\/a> han sido una mejora significativa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3742 alignright\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/08\/como-medir-en-redes-sociales_twittercounter-300x217.png\" alt=\"C\u00f3mo medir en redes sociales: Twitter Counter\" width=\"300\" height=\"217\"><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">En Twitter necesitaremos utilizar <strong>herramientas o aplicaciones<\/strong>: si utilizas <a title=\"Hootsuite\" href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #800000;\">Hootsuite<\/span> <\/strong><\/a>para programar tus publicaciones, esta herramienta te permite configurar informes personalizados; otras buenas alternativas son <a title=\"Twitter Counter\" href=\"http:\/\/twittercounter.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #800000;\">Twitter Counter<\/span><\/strong><\/a> y <strong><span style=\"color: #800000;\">Twitalyzer<\/span><\/strong>.&nbsp; Cada una tiene sus pros y sus contras, pero todas son de pago.<\/span><\/p><div class=\"blogs-contenido_3\" id=\"blogs-1867457698\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">Google Plus y Pinterest tiene estad\u00edsticas pero por el momento son <strong>excesivamente b\u00e1sicas<\/strong>.&nbsp;<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">Y como ya dijimos, <strong>Google Analytics<\/strong> nos dar\u00e1 la informaci\u00f3n relativa a qu\u00e9 pasa en mi web o blog con el tr\u00e1fico procedente de redes sociales. El nivel de detalle puede ser abrumador para principiantes, pero esta herramienta gratuita de Google&nbsp; nos permite ver cu\u00e1nto tr\u00e1fico nos aporta cada red social, y lo que es m\u00e1s importante: de qu\u00e9 calidad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>La importancia de lo cualitativo<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Los n\u00fameros son imprescindibles, pero en redes sociales tambi\u00e9n hemos de monitorizar <strong>aspectos no cuantificables<\/strong>, que complementan y enriquecen las mediciones cuantitativas.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">Por ejemplo, <strong>LinkedIn<\/strong> nos ofrece algunos datos sobre las caracter\u00edsticas de nuestros seguidores y visitantes, que nos ayudan a valorar la calidad de nuestra audiencia. Nuestras publicaciones podr\u00edan estar creando mucho inter\u00e9s\u2026 pero a un target diferente al que nos interesa. <\/span><\/p><div class=\"blogs-contenido_2\" id=\"blogs-2966512706\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p style=\"padding-left: 30px;\"><span style=\"color: #333333;\">En <strong>Twitter<\/strong>, el tipo de <strong><span style=\"color: #800000;\"><a title=\"La historia del hashtag\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/historia-de-un-simbolo-hashtag\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">hashtags<\/span><\/a> <\/span><\/strong>utilizados y su adecuaci\u00f3n a nuestros contenidos ser\u00edan aspectos cualitativos interesantes.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Un \u00faltimo truco<\/strong>: la mejor garant\u00eda para medir correctamente en redes sociales es tener un conocimiento profundo y especializado del mundo online. S\u00f3lo as\u00ed podremos identificar correctamente las m\u00e9tricas relevantes para cada objetivo y la interpretaci\u00f3n que hemos de darle en el contexto global de nuestro plan de marketing digital. Esta especializaci\u00f3n puede llegar de mano de la experiencia o, m\u00e1s frecuentemente, de la formaci\u00f3n. Si te decides por esta \u00faltima, quiz\u00e1s te interese nuestro <strong><span style=\"color: #800000;\"><a title=\"M\u00e1ster Online en Marketing Digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">M\u00e1ster en Marketing Digita<\/span><\/a>l<\/span><\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/medir-en-redes-sociales-2\/\" data-essbisPostTitle=\"C\u00f3mo medir en Redes Sociales\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":3740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[51,24,151,152,101,6,153,23,29,25],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-community-manager","tag-facebook","tag-google-analytics","tag-herramientas","tag-linkedin","tag-marketing-online-2","tag-metricas","tag-redes-sociales","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo medir en redes sociales: herramientas y consejos<\/title>\n<meta name=\"description\" content=\"La labor de un community manager estar\u00e1 incompleta si no mide sus acciones y resultados en social media. 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