{"id":8474,"date":"2019-06-07T10:22:11","date_gmt":"2019-06-07T08:22:11","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=8474"},"modified":"2020-09-10T17:27:27","modified_gmt":"2020-09-10T15:27:27","slug":"diferencias-community-manager-social-media-manager","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/","title":{"rendered":"Diferencias entre un Community Manager y un Social Media Manager"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-312465111\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/\" data-essbisPostTitle=\"Diferencias entre un Community Manager y un Social Media Manager\" data-essbisHoverContainer=\"\"><p>Hoy en d\u00eda, las<strong> redes sociales<\/strong> se han convertido en una herramienta esencial m\u00e1s en la vida de las personas y tambi\u00e9n en los negocios. Gracias a ellas, las empresas construyen su comunidad virtual donde interaccionar. Y s\u00ed, de esto se encarga un perfil profesional&#8230;pero qui\u00e9n se encarga de gestionar las redes sociales de una marca, \u00bfun<strong> community manager<\/strong> o un<strong> Social Media Manager<\/strong>?<\/p><div class=\"blogs-contenido\" id=\"blogs-1580731847\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Por alguna raz\u00f3n, tendemos a pensar que las funciones realizadas por el<strong> Community Manager<\/strong> y el <strong>Social Media Manager<\/strong> son las mismas, pero no es as\u00ed del todo. <strong>Cada figura desempe\u00f1a unas competencias totalmente diferentes<\/strong> dentro del departamento de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>. Lo \u00fanico que tienen en com\u00fan es que ambos se <strong>centran en comunicar a trav\u00e9s de lo que hoy en d\u00eda se conoce como Redes Sociales<\/strong>. Es esencial dejar claro los papeles de cada uno, ya que sigue existiendo personas o empresas, dentro del mundo de los negocios, que piensan que ambos perfiles profesionales se dedican a lo mismo. Simplemente, podemos observar algunas ofertas de empleo, donde para trabajar como community manager, requieren saber de SEM o Email Marketing.<\/p>\n<p>Como hemos dicho, estos individuos son realmente importantes en la organizaci\u00f3n debido a la gran transformaci\u00f3n digital en la que nos encontramos actualmente. Esto ha provocado una mayor especializaci\u00f3n profesional. En este post, he querido reflejar cu\u00e1les son las funciones que efect\u00faan y dejar claro la diferencia que existen entre los dos. \u00bfTe animas a seguir leyendo?<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Un Master en Marketing Digital mejora tu empleabilidad\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Nd5LmDLQjtg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cuales_son_las_funciones_de_un_Community_Manager_CM\"><\/span>Cu\u00e1les son las funciones de un Community Manager (CM)<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab53d90a4a5f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab53d90a4a5f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Cuales_son_las_funciones_de_un_Community_Manager_CM\" >Cu\u00e1les son las funciones de un Community Manager (CM)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Gestionar_las_redes_sociales_de_la_marca\" >Gestionar las redes sociales de la marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Crear_contenido\" >Crear contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Agendar_y_programar_posts_o_tweets\" >Agendar y programar posts o tweets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Atencion_al_cliente\" >Atenci\u00f3n al cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Medicion_de_los_resultados\" >Medici\u00f3n de los resultados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Cuales_son_las_funciones_de_un_Social_Media_Manager_SMM\" >Cu\u00e1les son las funciones de un Social Media Manager (SMM)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Diseno_y_preparacion_de_la_estrategia_Social_Media\" >Dise\u00f1o y preparaci\u00f3n de la estrategia Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Conocer_el_sector_y_la_competencia\" >Conocer el sector y la competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Establecer_los_objetivos_del_plan_Social_Media\" >Establecer los objetivos del plan Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Medicion_de_los_resultados_ROI\" >Medici\u00f3n de los resultados (ROI)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/#Enlace_de_interes\" >Enlace de inter\u00e9s<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El\u00a0<strong>Community Manager<\/strong>\u00a0es un profesional del mundo del marketing que <strong>se encarga de la gesti\u00f3n y desarrollo de la comunidad online<\/strong> de una marca o empresa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestionar_las_redes_sociales_de_la_marca\"><\/span>Gestionar las redes sociales de la marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suena f\u00e1cil. Pero ser <strong>Community Manager<\/strong> implica tener <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conocimientos-community-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">conocimientos<\/a> sobre <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/analitica-web-cambiar-tener-exito\/\" target=\"_blank\" rel=\"noopener noreferrer\">anal\u00edtica<\/a>, Social Media, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-mejores-blogs-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content<\/a><\/strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-mejores-blogs-content-marketing\/\">\u00a0<\/a><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-mejores-blogs-content-marketing\/\">Marketing<\/a>, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-posicionamiento-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a><\/strong> y sobre todo de <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/herramientas-community-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">herramientas<\/a><\/strong> que van a facilitar la tarea d\u00eda a d\u00eda. No todo el mundo est\u00e1 capacitado para optimizar este tipo de actividad. No es simplemente subir una foto o publicar un tweet, este perfil requiere ir m\u00e1s all\u00e1.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2551985388\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Como buen <strong>Community Manager<\/strong>\u00a0se encarga<strong>\u00a0de la imagen de la empresa<\/strong> y, por lo tanto, su funci\u00f3n <strong>es crear una imagen favorable de la marca de cara al p\u00fablico objetivo que tengas.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crear_contenido\"><\/span>Crear contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otra de las funciones de este sujeto es <strong>crear contenido de valor<\/strong>, que despierte y genere inter\u00e9s de los usuarios. Para el correcto funcionamiento del contenido <strong>ser\u00e1 necesario la creaci\u00f3n de un calendario semanal\/mensual.\u00a0<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Agendar_y_programar_posts_o_tweets\"><\/span>Agendar y programar posts o tweets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con herramientas como<strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hootsuite-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Hootsuite<\/a> o Tweetdeck<\/strong> podr\u00e1n programar publicaciones de forma muy sencilla.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Atencion_al_cliente\"><\/span>Atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u00ed. Tambi\u00e9n <strong>se encargan de responder sugerencias, preguntas y quejas que los seguidores<\/strong> tengan respecto a la marca. Deben ser capaz de mejorar las oportunidades obtenidas de las opiniones o conductas de los usuarios. Desde que llevo dentro del mundo digital, se me ha ense\u00f1ado a que contestar comentarios que nos dejan los seguidores es fundamental para cualquier empresa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Medicion_de_los_resultados\"><\/span>Medici\u00f3n de los resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>La medici\u00f3n\u00a0de los resultados de las <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a> es de vital importancia<\/strong>, ya que veremos si la estrategia digital que ha implantado el <strong>Social Media Manager<\/strong> es efectiva. Gracias a la medici\u00f3n, obtendremos una cifra exacta del impacto y una idea de a d\u00f3nde queremos dirigirnos. Esto es fundamental para tomar decisiones estrat\u00e9gicas.<\/p>\n<p>Adem\u00e1s, debe realizar informes de seguimiento mensual<b>.\u00a0<\/b>Podemos conocer el impacto de las acciones en las RRSS a trav\u00e9s de herramientas como <strong>Google Analytics, Hootuise, Metricool&#8230;<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2mq-9rL4MmM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cuales_son_las_funciones_de_un_Social_Media_Manager_SMM\"><\/span>Cu\u00e1les son las funciones de un Social Media Manager (SMM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El<strong>\u00a0Social Media Manager<\/strong>\u00a0es aquella <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/convertirse-social-media-strategist\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a> que pertenece al \u00e1mbito del marketing<\/strong> y <strong>se encarga de\u00a0organizar y dise\u00f1ar la estrategia digital de una marca en el universo de las RRSS<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diseno_y_preparacion_de_la_estrategia_Social_Media\"><\/span>Dise\u00f1o y preparaci\u00f3n de la estrategia Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para tener una estrategia efectiva deber\u00e1 de seguir unos pasos ordenados desde la ejecuci\u00f3n del plan hasta la medici\u00f3n de este. <strong>Todos los pasos deben estar interrelacionados.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conocer_el_sector_y_la_competencia\"><\/span>Conocer el sector y la competencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Realizar un an\u00e1lisis exhaustivo tanto del sector como la tu competencia ser\u00e1 ideal para escoger el camino hacia el \u00e9xito. Tambi\u00e9n ser\u00e1 importante conocer cu\u00e1l va a ser el p\u00fablico objetivo al que la estrategia se dirigir\u00e1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establecer_los_objetivos_del_plan_Social_Media\"><\/span>Establecer los objetivos del plan Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Es esencial fijar unos objetivos, <\/strong>como<strong>:<\/strong> Incrementar las visitas a la p\u00e1gina web, aumentar los seguidores, conseguir engagament, mejorar el posicionamiento web\u2026 Estos objetivos deben ser medibles, realistas y alcanzables (SMART)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Medicion_de_los_resultados_ROI\"><\/span>Medici\u00f3n de los resultados (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es necesario <strong>establecer unos KPIs basados en los objetivos<\/strong>. Hay much\u00edsimas herramientas con las que el Social Media puede evaluar las acciones, pero la m\u00e1s conocida es <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-sabes-de-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>.<\/strong> Hay que mencionar que cada RRSS <strong>cuenta con sus propias estad\u00edsticas,<\/strong> lo cual facilitar\u00e1 la interpretaci\u00f3n de los datos.<\/p>\n<p>Por \u00faltimo, <strong>ser\u00e1 necesario la implantaci\u00f3n de un plan de crisis<\/strong>, en caso de que la estrategia que se ha realizado no diese los resultados esperados. Un plan B.<\/p>\n<p>Como podemos comprobar existen ciertas tareas que comparten los dos. Ambos se tienen que complementar para que las redes sociales den su fruto. La creatividad, la paciencia y la pasi\u00f3n ser\u00e1n claves para desarrollar una gesti\u00f3n basada en el \u00e9xito.<\/p>\n<p>Si t\u00fa tambi\u00e9n quieres aprender trabajar en el mundo de las redes sociales, IMF Smart Education te ofrece las herramientas necesarias para convertirte en todo un experto con el <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\" target=\"_blank\" rel=\"noopener noreferrer\">Master de Marketing y Comunicaci\u00f3n Digital<\/a>.<\/strong><\/p><div class=\"blogs-contenido_2\" id=\"blogs-3527826893\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>D\u00e9jame saber en los comentarios qu\u00e9 te ha parecido este post. \u00a1Nos leemos!<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Mesa Redonda: El l\u00edmite de las redes Sociales\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/KDUJdYubn3s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Enlace_de_interes\"><\/span><strong>Enlace de inter\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EYE3O08bsW\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/perfiles-profesionales-marketing\/\">Qu\u00e9 perfiles de profesionales del marketing se demandan m\u00e1s<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abQu\u00e9 perfiles de profesionales del marketing se demandan m\u00e1s\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/perfiles-profesionales-marketing\/embed\/#?secret=EYE3O08bsW\" data-secret=\"EYE3O08bsW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"FqiLuRuYtF\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-marketing-digital\/\">5 razones para estudiar un Master en Marketing Digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab5 razones para estudiar un Master en Marketing Digital\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-marketing-digital\/embed\/#?secret=FqiLuRuYtF\" data-secret=\"FqiLuRuYtF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"r30MwVrLqH\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/top-7-salidas-profesionales-mas-demandadas-en-marketing-digital\/\">Top 7 salidas profesionales m\u00e1s demandadas en Marketing Digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abTop 7 salidas profesionales m\u00e1s demandadas en Marketing Digital\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/top-7-salidas-profesionales-mas-demandadas-en-marketing-digital\/embed\/#?secret=r30MwVrLqH\" data-secret=\"r30MwVrLqH\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pedro-l%C3%B3pez-128494178\/\"><strong>Pedro L\u00f3pez<\/strong><\/a>, Equipo de Marketing de <strong><a href=\"https:\/\/www.imf-formacion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IMF Smart Education<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/\" data-essbisPostTitle=\"Diferencias entre un Community Manager y un Social Media Manager\" data-essbisHoverContainer=\"\"><p>Cada figura desempe\u00f1a unas competencias totalmente diferentes dentro del departamento de Marketing.&hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":8482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[1787,232,8772,9598,23,29],"class_list":["post-8474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-estrategia-digital","tag-marketing-digital","tag-mercadotecnia","tag-pedrolopez","tag-redes-sociales","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diferencias entre un Community Manager y un Social 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