{"id":8543,"date":"2019-07-02T12:08:15","date_gmt":"2019-07-02T10:08:15","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=8543"},"modified":"2020-06-22T12:12:55","modified_gmt":"2020-06-22T10:12:55","slug":"razones-estudiar-master-oficial-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/","title":{"rendered":"Razones para estudiar un Master Oficial en Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2011206132\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/\" data-essbisPostTitle=\"Razones para estudiar un Master Oficial en Marketing\" data-essbisHoverContainer=\"\"><p>Muchos creen que saben de <strong>Marketing,<\/strong> pero son muchos menos los que tienen realmente \u00e9xito dise\u00f1ando Pol\u00edticas de Marketing \u00fatiles para sus productos y\/o servicios. Desde el <strong><a href=\"https:\/\/www.imfice.es\/\">Instituto Ciencias Empresariales (ICE)&nbsp;<\/a><\/strong>de <strong><a href=\"https:\/\/www.imf-formacion.com\" target=\"_blank\" rel=\"noopener noreferrer\">IMF<\/a><\/strong> hemos dise\u00f1ado un <a href=\"https:\/\/www.imf-formacion.com\/masters-oficiales\/master-oficial-marketing-comercial\"><strong>Master Universitario en Direcci\u00f3n Comercial y Marketing<\/strong><\/a> pensado para los profesionales que ya se dedican al Marketing, o est\u00e1n a punto de dedicarse a ello profesionalmente y quieren obtener <strong>conocimientos de excelencia<\/strong>.<br \/>\n<a class=\"boton-rojo2\" href=\"https:\/\/www.imf-formacion.com\/masters-oficiales\/master-oficial-marketing-comercial\">\u00a1Solicita informaci\u00f3n!<\/a><\/p><div class=\"blogs-contenido\" id=\"blogs-3648762088\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Razones_para_estudiar_un_Master_Oficial_en_Marketing\"><\/span>Razones para estudiar un Master Oficial en Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5324cbeb8c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5324cbeb8c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#Razones_para_estudiar_un_Master_Oficial_en_Marketing\" >Razones para estudiar un Master Oficial en Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#Dedicacion_flexible_pero_constante\" >Dedicaci\u00f3n flexible pero constante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#Apoyo_de_un_tutor_de_forma_personalizada\" >Apoyo de un tutor de forma personalizada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#Trabajo_Final_de_Estudios_TFE\" >Trabajo Final de Estudios (TFE)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#El_alumno_asume_el_rol_de_Director_para_proponer_medidas_mejora\" >El alumno asume el rol de Director para proponer medidas mejora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/#Disposicion_de_informacion_para_analizar_136_estudios_de_caso\" >Disposici\u00f3n de informaci\u00f3n para analizar 136 estudios de caso<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Dedicacion_flexible_pero_constante\"><\/span>Dedicaci\u00f3n flexible pero constante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se trata de un <strong>Master oficial de rango universitario y se cursa <em>on line<\/em>, con un sistema de una materia por mes,<\/strong> forzando de esta forma al alumno a una dedicaci\u00f3n flexible (es <em>on line<\/em>) pero constante, pues cada \u00faltimo d\u00eda de mes debe haber le\u00eddo unos textos, respondido de forma satisfactoria a 240 preguntas tipo test, resuelto dos casos pr\u00e1cticos, haber realizado un trabajo espec\u00edfico sobre aquella materia y participar activamente en un foro debatiendo temas de actualidad relacionados con los contenidos te\u00f3ricos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apoyo_de_un_tutor_de_forma_personalizada\"><\/span>Apoyo de un tutor de forma personalizada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El alumno tiene siempre <strong>el apoyo de un(a) tutor(a) que de forma personalizada atiende sus dudas<\/strong> y resuelve todas las casu\u00edsticas que a lo largo de un curso se dan. Y finalmente, realiza <strong>pr\u00e1cticas resolviendo casos reales a nivel de direcci\u00f3n comercial y de marketing en empresas reales, con un tutor empresarial de apoyo<\/strong>, y una especial dedicaci\u00f3n a todo aquello relacionado con el <strong>marketing digital<\/strong> y la <strong>segmentaci\u00f3n de mercados<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trabajo_Final_de_Estudios_TFE\"><\/span>Trabajo Final de Estudios (TFE)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y otro gran punto fuerte de nuestro Master es el <strong>Trabajo Final de Estudios (TFE)<\/strong>, que lejos de ser otro trabajo m\u00e1s, se inserta dentro de las l\u00edneas de investigaci\u00f3n del Master, que son: (1) <strong>Marketing Deportivo<\/strong> y (2) <strong>Estrategias de comercializaci\u00f3n y marketing en la industria alimentaria<\/strong>, y cada curso acad\u00e9mico nos especializamos en un sub-sector.<\/p>\n<p>El curso 2018-19 fue el marketing deportivo a trav\u00e9s <strong>los clubes de futbol<\/strong> en Espa\u00f1a, y las estrategias de comercializaci\u00f3n y marketing en la industria alimentaria del<strong> sector l\u00e1cteo<\/strong>. El alumno escoge un club o una empresa del sector l\u00e1cteo, y a partir de este <strong>estudio de caso<\/strong>, analiza el sector desde todos los puntos de vista, determina qu\u00e9 variables le afectan en mayor medida, d\u00f3nde hay amenazas, oportunidades, y eso en relaci\u00f3n a un an\u00e1lisis en paralelo que realiza de <em>\u201csu\u201d<\/em> empresa, analizando sus puntos fuertes y d\u00e9biles.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2355587486\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"El_alumno_asume_el_rol_de_Director_para_proponer_medidas_mejora\"><\/span>El alumno asume el rol de Director para proponer medidas mejora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tras una primera parte de an\u00e1lisis del sector, la empresa, su posicionamiento y descripci\u00f3n de las pol\u00edticas de marketing actuales, el alumno entra en una parte propositiva, que, tomando un rol de <strong>Director Comercial y de Marketing<\/strong> de la empresa sobre la que basa su TFE, debe proponer de forma razonada medidas de mejora, de forma que combine los contenidos te\u00f3ricos del Master con un an\u00e1lisis real de un sector y de una empresa en su <strong>entorno competitivo<\/strong>, con la toma de <strong>decisiones estrat\u00e9gicas<\/strong> para mejorar la situaci\u00f3n actual de esa empresa y superar los retos que tiene planteados en la actualidad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disposicion_de_informacion_para_analizar_136_estudios_de_caso\"><\/span>Disposici\u00f3n de informaci\u00f3n para analizar 136 estudios de caso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para el curso 2019-20, nos centraremos en el <strong>marketing deportivo a trav\u00e9s los clubes de b\u00e1squet<\/strong>, y las <strong>estrategias de comercializaci\u00f3n y marketing en la industria alimentaria del sector de elaboradores de vino<\/strong>. El alumno tendr\u00e1 a su disposici\u00f3n informaci\u00f3n para analizar 136 estudios de caso (36 equipos de b\u00e1squet y las 100 principales empresas de elaboraci\u00f3n de vino de Espa\u00f1a); no se trata tanto que al alumno le interese especialmente el sector (si es as\u00ed mejor), sino que lo relevante es que <strong>como futuro profesional del marketing asuma un reto de an\u00e1lisis de la informaci\u00f3n y toma de decisiones<\/strong>.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-790984392\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Ante un escenario cambiante y donde es imposible controlar todas la variables que afectan a un producto o servicio, lo relevante es estar preparados para analizar de forma r\u00e1pida la interacci\u00f3n de escenarios multicausales, y por ello el <a href=\"https:\/\/www.imf-formacion.com\/masters-oficiales\/master-oficial-marketing-comercial\"><strong>Master Universitario en Direcci\u00f3n Comercial y Marketing del Instituto de Ciencias Empresariales IMF<\/strong><\/a> se preocupa de introducir casos reales de la m\u00e1xima actualidad, disponer de patrones de an\u00e1lisis complejos para encontrar soluciones \u00fatiles para las empresas que requieran de nuestros servicios profesionales.<\/p>\n<p><strong>Jordi Sauret,<\/strong> Doctor en Sociolog\u00eda. <a href=\"https:\/\/www.imf-formacion.com\/masters-oficiales\/master-oficial-marketing-comercial\" target=\"_blank\" rel=\"noopener noreferrer\">Director del Master Universitario en Direcci\u00f3n Comercial y Marketing<\/a> (<a href=\"https:\/\/www.imfice.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">ICE-IMF<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-oficial-marketing\/\" data-essbisPostTitle=\"Razones para estudiar un Master Oficial en Marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":8554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[755],"tags":[397,620,8772,9378],"class_list":["post-8543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-direccion-comercial","tag-master","tag-mercadotecnia","tag-razones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - 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