{"id":8663,"date":"2019-08-07T10:01:28","date_gmt":"2019-08-07T08:01:28","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=8663"},"modified":"2020-09-10T16:05:04","modified_gmt":"2020-09-10T14:05:04","slug":"como-aplicar-el-principio-de-pareto-80-20-en-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/","title":{"rendered":"C\u00f3mo aplicar el principio de Pareto (80\/20) en Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3390558645\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/\" data-essbisPostTitle=\"C\u00f3mo aplicar el principio de Pareto (80\/20) en Marketing\" data-essbisHoverContainer=\"\"><p>De todos es conocido el <strong>principio de Pareto<\/strong> seg\u00fan el cual, el 20% de la lo que entra o se invierte es responsable del 80% de los resultados obtenidos. Dicho de otra manera, <strong>el 80% de las consecuencias se derivan de 20% de las causas<\/strong>; esto tambi\u00e9n se conoce como la \u201c<strong>regla de Pareto<\/strong>\u201d o la \u201c<strong>regla 80\/20.<\/strong>\u201d<\/p><div class=\"blogs-contenido\" id=\"blogs-3866519905\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>En base a este principio, pueden establecerse diversas conclusiones relacionadas con el marketing. Como se\u00f1ala <strong>Ray L\u00f3pez<\/strong> de \u201caprendamos marketing\u201d. Estas son algunas de las maneras en la que podemos ver aplicado este principio en <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\">Marketing<\/a> <\/strong>y <strong>Negocios<\/strong>:<\/p>\n<ul>\n<li><strong>80% de las ganancias provienen del 20% de los clientes.<\/strong><\/li>\n<li><strong>80% de las ventas de los productos son del 20% de tu inventario.<\/strong><\/li>\n<li><strong>80% de las ventas provienen del 20% de la publicidad.<\/strong><\/li>\n<li><strong>80% de las quejas provienen del 20% de los clientes.<\/strong><\/li>\n<\/ul>\n<p>A continuaci\u00f3n, analizaremos los distintos apartados anteriormente se\u00f1alados, indicando su influencia en el \u00e1mbito del marketing.<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Ley De Pareto (Regla 20\/80): C\u00f3mo Aplicarla A Tu Vida Para Incrementar Tus Resultados\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/cgzmNpU8dKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"El_80_de_las_ganancias_provienen_del_20_de_los_clientes\"><\/span>El 80% de las ganancias provienen del 20% de los clientes<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6acc4f2c1f18a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acc4f2c1f18a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#El_80_de_las_ganancias_provienen_del_20_de_los_clientes\" >El 80% de las ganancias provienen del 20% de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#El_80_de_las_ventas_de_los_productos_son_del_20_de_tu_inventario\" >El 80% de las ventas de los productos son del 20% de tu inventario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#El_80_de_las_ventas_provienen_del_20_de_la_publicidad\" >El 80% de las ventas provienen del 20% de la publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#El_80_de_las_quejas_provienen_del_20_de_los_clientes\" >El 80% de las quejas provienen del 20% de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#Enlace_de_Interes\" >Enlace de Inter\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/#Otros_enlaces_de_interes\" >Otros enlaces de inter\u00e9s<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Esto es absolutamente decisivo a la hora de priorizar los esfuerzos y los medios de la empresa. Sin duda, es preciso maximizar el cuidado de aquellos clientes que nutren la cuenta de resultados de la compa\u00f1\u00eda, de manera que tener esto claro ayuda a la organizaci\u00f3n y al destino de medios financieros y humanos en relaci\u00f3n con la fidelizaci\u00f3n del cliente.<\/p>\n<p>Lo anterior no significa que haya que dejar de lado a los clientes que suponen un menor peso en t\u00e9rminos de facturaci\u00f3n. Como se\u00f1ala <strong>Guillermo Martorell<\/strong>, de<strong> <em>marketingdemocratico.com<\/em><\/strong><em>, \u201c<\/em><strong>las carteras de clientes est\u00e1n vivas, de manera que unos salen y otros entran<\/strong>\u201d, adem\u00e1s de que no es lo mismo la ratio de facturaci\u00f3n que la ratio de rentabilidad.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3419815917\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Un cliente puede ser muy importante a nivel de facturaci\u00f3n y demandar muchos recursos, mientras que otro cliente pude tener mucha m\u00e1s progresi\u00f3n dentro de la cartera, y ser mucho m\u00e1s rentable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_80_de_las_ventas_de_los_productos_son_del_20_de_tu_inventario\"><\/span>El 80% de las ventas de los productos son del 20% de tu inventario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esta realidad exige una <strong>clasificaci\u00f3n del inventario<\/strong>, en base a los resultados de venta de los productos y la consecuente importancia de estos, dentro de cada l\u00ednea. As\u00ed, la l\u00ednea de productos A, es la que se corresponde con la<strong> ley de Pareto<\/strong>, esto es que, el <strong>20% de las referencias representan el 80% del valor del inventario<\/strong>. La categor\u00eda B, establece que el 30% de las referencias representan el 15% del valor del inventario, y la C, <strong>que el 50% de las referencias, representan el 5% del inventario<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_80_de_las_ventas_provienen_del_20_de_la_publicidad\"><\/span>El 80% de las ventas provienen del 20% de la publicidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En otras palabras, como se\u00f1ala<strong> Omar Jarre\u00f1o<\/strong>, de <em>Puromarketing<\/em>, \u201cel 80% de las ventas provienen del 20% de la publicidad\u201d. Esto es tambi\u00e9n v\u00e1lido para las diferentes <strong>estrategias de marketing<\/strong> propuestas por cada canal. As\u00ed, es sabido que, a nivel de SEO, <strong>el 20% de las keywords supone el 80% del posicionamiento en el ranking de Google.<\/strong><\/p>\n<p>En el \u00e1mbito del marketing de contenidos, tambi\u00e9n es importante se\u00f1alar que deber\u00e1 aplicarse un 80% a la hora de hablar de lo que interesa a tus potenciales seguidores, y un 20% a hablar de cuestiones espec\u00edficas de la marca. Por otro lado, lo habitual es que <strong>el 20% de los contenidos, reciban el 80% del tr\u00e1fico total<\/strong>.<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Un Master en Marketing Digital mejora tu empleabilidad\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Nd5LmDLQjtg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"El_80_de_las_quejas_provienen_del_20_de_los_clientes\"><\/span>El 80% de las quejas provienen del 20% de los clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esto es algo para tener en cuenta de cara a la optimizaci\u00f3n de los recursos en el \u00e1rea de la atenci\u00f3n al cliente. Lo habitual es que las quejas sean similares y los clientes que se quejan <strong>sean siempre los mismos<\/strong>, con leves diferencias. Esto permite establecer argumentarios estandarizados de resoluci\u00f3n de quejas.<\/p>\n<p>Si las quejas vinieran de un 80% de los clientes ser\u00eda un verdadero problema, y ser\u00eda complicado realizar un argumentario concreto.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-792621176\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Espero que todos estos datos te hayan resultado interesantes. Como ver\u00e1s, la<strong> ley de Pareto<\/strong> posee infinitas aplicaciones dentro del mundo del marketing, y su conocimiento, ayuda a focalizar los recursos y a plantear los objetivos estrat\u00e9gicos de la compa\u00f1\u00eda.<\/p>\n<p>Si est\u00e1s interesado en el \u00e1rea de marketing, no dejes de preguntar por el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\"><strong>M\u00e1ster en Marketing y Direcci\u00f3n Comercial<\/strong> <\/a>de <a href=\"https:\/\/www.imf-formacion.com\/\"><strong>IMF Smart Education<\/strong><\/a>. Estaremos encantados de atenderte. \u00a1Adelante!<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"\u00bfPor qu\u00e9 estudiar un Master en Marketing Digital en IMF?\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/_KiuY-j-g9o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Enlace_de_Interes\"><\/span>Enlace de Inter\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li class=\"entry-title\"><strong><a href=\"https:\/\/www.psicoactiva.com\/blog\/principio-pareto-la-regla-del-8020\/\">El Principio de Pareto, la regla del 80\/20<\/a><\/strong><\/li>\n<li class=\"entry-title\"><strong><a href=\"http:\/\/www.atoxgrupo.com\/website\/noticias\/clasificacion-inventarios-abc\">Clasificaci\u00f3n de inventarios ABC<\/a><\/strong><\/li>\n<li class=\"entry-title\"><strong><a href=\"https:\/\/marketingdemocratico.com\/blogs\/marketing-democratico\/10470197-la-regla-del-80-20-en-la-relacion-con-los-clientes\">La regla del 80-20 en la relaci\u00f3n con los clientes<\/a><\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Otros_enlaces_de_interes\"><\/span>Otros enlaces de inter\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"tcD0hFY1gB\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-marketing-digital\/\">5 razones para estudiar un Master en Marketing Digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab5 razones para estudiar un Master en Marketing Digital\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/razones-estudiar-master-marketing-digital\/embed\/#?secret=tcD0hFY1gB\" data-secret=\"tcD0hFY1gB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"r94eA2yrVA\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/top-7-salidas-profesionales-mas-demandadas-en-marketing-digital\/\">Top 7 salidas profesionales m\u00e1s demandadas en Marketing Digital<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abTop 7 salidas profesionales m\u00e1s demandadas en Marketing Digital\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/top-7-salidas-profesionales-mas-demandadas-en-marketing-digital\/embed\/#?secret=r94eA2yrVA\" data-secret=\"r94eA2yrVA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"FlyaF1pIs0\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/perfiles-profesionales-marketing\/\">Qu\u00e9 perfiles de profesionales del marketing se demandan m\u00e1s<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abQu\u00e9 perfiles de profesionales del marketing se demandan m\u00e1s\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/perfiles-profesionales-marketing\/embed\/#?secret=FlyaF1pIs0\" data-secret=\"FlyaF1pIs0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div class=\"main-content-header-inner\"><\/div>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/\" data-essbisPostTitle=\"C\u00f3mo aplicar el principio de Pareto (80\/20) en Marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":8669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[755],"tags":[7940,97,1188,258,88,296],"class_list":["post-8663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-beneficios","tag-clientes","tag-negocios","tag-producto","tag-publicidad","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aplicar el principio de Pareto (80\/20) en Marketing<\/title>\n<meta name=\"description\" content=\"De todos es conocido el principio de Pareto seg\u00fan el cual, el 20% de la lo que entra o se invierte es responsable del 80% de los resultados obtenidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aplicar el principio de Pareto (80\/20) en Marketing\" \/>\n<meta property=\"og:description\" content=\"De todos es conocido el principio de Pareto seg\u00fan el cual, el 20% de la lo que entra o se invierte es responsable del 80% de los resultados obtenidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-aplicar-el-principio-de-pareto-80-20-en-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T08:01:28+00:00\" \/>\n<meta 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