{"id":8749,"date":"2019-09-02T09:44:58","date_gmt":"2019-09-02T07:44:58","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=8749"},"modified":"2020-06-22T12:14:11","modified_gmt":"2020-06-22T10:14:11","slug":"gana-el-libro-community-manager-la-guia-definitiva-con-imf","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/","title":{"rendered":"Gana el libro \u00abCommunity manager. La gu\u00eda definitiva\u00bb con IMF"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4109729273\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/\" data-essbisPostTitle=\"Gana el libro \u00abCommunity manager. La gu\u00eda definitiva\u00bb con IMF\" data-essbisHoverContainer=\"\"><p>La figura del <strong>Community Manager<\/strong> y la gesti\u00f3n de&nbsp;<strong>redes sociales<\/strong> est\u00e1n presente en nuestra d\u00eda a d\u00eda. En el trabajo y fuera de \u00e9l. Ha cambiado la comunicaci\u00f3n, la manera en la que nos informamos y c\u00f3mo nos relacionamos con las empresas. Por ello, la <strong>estrategia de social media<\/strong> se ha convertido, en muchas ocasiones, en un elemento clave del&nbsp;<strong>plan de marketing digital.&nbsp;<\/strong><\/p><div class=\"blogs-contenido\" id=\"blogs-2710857159\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Para analizar todo este contexto, <a href=\"https:\/\/www.imf-formacion.com\"><strong>IMF Smart Education<\/strong><\/a> organiza en su sede central de Madrid una mesa redonda en la que se analizar\u00e1 y <strong>debatir\u00e1 el verdadero papel de las redes sociales<\/strong> como canal de&nbsp;comunicaci\u00f3n y marketing para las marcas. <strong>Su presente y su futuro.<\/strong> Y, para ello, contamos con un <strong>fant\u00e1stico cartel con profesionales<\/strong> de primer nivel en las estrategias de social media management que nos contar\u00e1n desde su propia experiencia su visi\u00f3n sobre la misi\u00f3n de las redes sociales.&nbsp;Todo ello, encuadrado en la <a href=\"https:\/\/www.imf-formacion.com\/evento\/redes-sociales-presente-futuro\"><strong>presentaci\u00f3n del libro de Mar\u00eda L\u00e1zaro<\/strong>,<strong>&nbsp;\u201cCommunity manager. La gu\u00eda definitiva\u201d<\/strong><\/a> donde conoceremos las claves de c\u00f3mo enfocar una estrategia de redes sociales de manera efectiva.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Presentacion_del_libro_%E2%80%9CCommunity_manager_La_guia_definitiva%E2%80%9D_y_mesa_redonda\"><\/span><strong>Presentaci\u00f3n del libro \u201cCommunity manager. La gu\u00eda definitiva\u201d y mesa redonda&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52ef45ce40\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52ef45ce40\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/#Presentacion_del_libro_%E2%80%9CCommunity_manager_La_guia_definitiva%E2%80%9D_y_mesa_redonda\" >Presentaci\u00f3n del libro \u201cCommunity manager. La gu\u00eda definitiva\u201d y mesa redonda&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/#Gana_el_libro_%E2%80%9CCommunity_manager_La_guia_definitiva%E2%80%9D\" >Gana el libro \u201cCommunity manager. La gu\u00eda definitiva\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/#Lo_que_debes_saber_para_participar\" >Lo que debes saber para participar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/#Como_asistir_a_la_presentacion_del_libro\" >C\u00f3mo asistir a la presentaci\u00f3n del libro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/#Conoce_a_Maria_Lazaro_en_esta_entrevista\" >Conoce a Mar\u00eda L\u00e1zaro en esta entrevista<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Un libro que surge como una gu\u00eda en la que se detalla c\u00f3mo sacar el m\u00e1ximo rendimiento en redes sociales. Desde un punto de vista pr\u00e1ctico, Mar\u00eda L\u00e1zaro cuenta c\u00f3mo llevar a cabo una estrategia de social media efectiva, c\u00f3mo medirla y c\u00f3mo gestionarla tomando siempre en cuenta al cliente y consumidor.<\/p>\n<p>El libro lo presentar\u00e1 en IMF Smart Education el <strong>d\u00eda 12 de septiembre a las 19:00 horas<\/strong> encuadrado en la mesa redonda&nbsp;<em><strong>Presente y futuro de las redes sociales <\/strong><\/em>que moderar\u00e1 nuestra Directora General <strong>Bel\u00e9n Arcones<\/strong> y&nbsp;donde participar\u00e1n, adem\u00e1s de <strong>Mar\u00eda L\u00e1zaro<\/strong>, profesionales de primer nivel como&nbsp;<strong>Carlos Fern\u00e1ndez Guerra<\/strong>,&nbsp;Director Digital &amp; Social Media de <strong>Iberdrola<\/strong> y&nbsp;anteriormente creador del programa de Comunicaci\u00f3n, Atenci\u00f3n al Ciudadano, Formaci\u00f3n y concienciaci\u00f3n en Seguridad <strong>\u00abPolic\u00eda 2.0\u00bb<\/strong>, l\u00edder mundial en seguidores en Twitter. Tambi\u00e9n, formar\u00e1n parte de la mesa <strong>A\u00edda S\u00e1nchez<\/strong>,&nbsp;Community Manager de <strong>Unicef<\/strong> Espa\u00f1a<strong> y Raquel Gonz\u00e1lez,&nbsp;<\/strong>Directora de Comunicaci\u00f3n de <strong>ElTenedor.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gana_el_libro_%E2%80%9CCommunity_manager_La_guia_definitiva%E2%80%9D\"><\/span><strong>Gana el libro \u201cCommunity manager. La gu\u00eda definitiva\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IMF Smart Education ha organizado un sorteo con el que puedes ganar el libro de una manera totalmente gratuita. Para conseguirlo, es necesario que <strong>participes en nuestro <\/strong><a href=\"https:\/\/www.facebook.com\/IMF.Formacion\/\"><strong>Facebook<\/strong><\/a>, comentando en nuestra publicaci\u00f3n <strong>cu\u00e1l es tu red social favorita y por qu\u00e9.&nbsp;<\/strong><\/p><div class=\"blogs-contenido_3\" id=\"blogs-1329411829\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Lo_que_debes_saber_para_participar\"><\/span>Lo que debes saber para participar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Comenta en nuestro<strong> <a href=\"https:\/\/www.facebook.com\/IMF.Formacion\/\">Facebook<\/a><\/strong> respondiendo a la pregunta: <strong>cu\u00e1l es tu red social favorita y por qu\u00e9 <\/strong>(m\u00e1ximo 50 palabras).<\/li>\n<li>Si adem\u00e1s conoces a un amigo a quien le pueda interesar el libro, menci\u00f3nale en tu comentario.<\/li>\n<li>Un<strong> \u00fanico ganador<\/strong> del libro \u00abCommunity Manager. La gu\u00eda definitiva\u00bb.<\/li>\n<li>Solo podr\u00e1s participar una sola vez, ya que solo se tendr\u00e1 en cuenta el primer comentario por orden cronol\u00f3gico.<\/li>\n<li>El sorteo terminar\u00e1 el d\u00eda<strong> 11 de septiembre de 2019 a las 24:00h.<\/strong><\/li>\n<li>Limitado a <strong>residentes en Espa\u00f1a.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FIMF.Formacion%2Fposts%2F10157642913179914&amp;width=500\" width=\"500\" height=\"611\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/p>\n<p>Los ganadores del libro de Mar\u00eda L\u00e1zaro&nbsp;<strong>conocer\u00e1n el veredicto el mismo d\u00eda de la presentaci\u00f3n del libro<\/strong> en el Campus IMF Madrid o v\u00eda online en caso de que no pudieran asistir f\u00edsicamente. <strong><a href=\"https:\/\/www.imf-formacion.com\/evento\/redes-sociales-presente-futuro\">Puedes reservar tu plaza aqu\u00ed<\/a><\/strong>.<\/p>\n<p><a class=\"boton-rojo2\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\/\">\u00a1Gana este el libro Community Manager. La gu\u00eda definitiva!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_asistir_a_la_presentacion_del_libro\"><\/span>C\u00f3mo asistir a la presentaci\u00f3n del libro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La presentaci\u00f3n del libro y la Mesa Redonda se llevar\u00e1 a cabo en las instalaciones del Campus Madrid de IMF Smart Education el <strong>d\u00eda 12 de septiembre de 2019.<\/strong><\/p>\n<p>En esta mesa debate los participantes hablar\u00e1n de las estrategias en social media que respondan a los objetivos de una marca, debatir\u00e1n sobre los retos y riesgos que presentan las redes sociales y analizar\u00e1n las \u00faltimas tendencias en redes sociales.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1559183582\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>\u00a1Te invitamos a <strong>reservar tu plaza<\/strong>!<\/p>\n<p><a class=\"boton-rojo2\" href=\"https:\/\/www.imf-formacion.com\/evento\/humanizacion-hospitales\">\u00a1Quiero asistir al evento!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conoce_a_Maria_Lazaro_en_esta_entrevista\"><\/span>Conoce a Mar\u00eda L\u00e1zaro en esta entrevista<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"AkllucEh9a\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/community-manager-libro-social-media\" data-secret=\"AkllucEh9a\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/\" data-essbisPostTitle=\"Gana el libro \u00abCommunity manager. La gu\u00eda definitiva\u00bb con IMF\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":8754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[446],"tags":[633,732,24,9661,23,29],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-community-management","tag-concurso","tag-facebook","tag-maria-lazaro","tag-redes-sociales","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gana el libro &quot;Community manager. La gu\u00eda definitiva&quot; con IMF<\/title>\n<meta name=\"description\" content=\"Responde cu\u00e1l es tu red social favorita y por qu\u00e9 y participa en el sorteo para ganar el libro &quot;Community Manager. La gu\u00eda definitiva&quot; \u270c\ufe0f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/gana-el-libro-community-manager-la-guia-definitiva-con-imf\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gana el libro &quot;Community manager. La gu\u00eda definitiva&quot; con IMF\" \/>\n<meta property=\"og:description\" content=\"Responde cu\u00e1l es tu red social favorita y por qu\u00e9 y participa en el sorteo para ganar el libro &quot;Community Manager. 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