{"id":9029,"date":"2019-11-04T10:30:01","date_gmt":"2019-11-04T09:30:01","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=9029"},"modified":"2020-06-22T12:16:01","modified_gmt":"2020-06-22T10:16:01","slug":"salidas-profesionales-neuromarketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/","title":{"rendered":"Salidas profesionales si te dedicas al neuromarketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1225384425\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/\" data-essbisPostTitle=\"Salidas profesionales si te dedicas al neuromarketing\" data-essbisHoverContainer=\"\"><p>En los \u00faltimos 20 a\u00f1os, el desarrollo de la tecnolog\u00eda ha permitido saber mucho m\u00e1s de c\u00f3mo piensa y cu\u00e1les son los gustos del consumidor a la hora de tomar la decisi\u00f3n de compra. Scanners y otras herramientas tradicionalmente ligadas al mundo de la medicina, permiten se\u00f1alar en la actualidad con una certeza sorprendente las \u00e1reas del cerebro involucradas en el comportamiento del consumidor.<\/p><div class=\"blogs-contenido\" id=\"blogs-3863885103\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Como se\u00f1ala<strong> \u00c9lia Guardiola<\/strong>, de Semrush, el <strong>neuromarketing<\/strong> puede definirse como \u201cel <strong>estudio del proceso de la toma de decisiones<\/strong> de los consumidores o posibles consumidores antes de comprar, mientras est\u00e1n comprando y, por supuesto, despu\u00e9s de la compra\u201d.<\/p>\n<p>Sin duda, lo se\u00f1alado abre un panorama prometedor desde el punto de vista del desarrollo profesional, de manera que muchos <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\">estudiantes de marketing<\/a><\/strong> se plantean qu\u00e9 salidas profesionales concretas puede tener esta disciplina en auge. A continuaci\u00f3n, se\u00f1alamos algunas de ellas.<br \/>\n<a class=\"boton-rojo2\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\">Pide informaci\u00f3n<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Salidas_profesionales_en_el_sector_del_Neuromarketing\"><\/span>Salidas profesionales en el sector del Neuromarketing<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524f96c75c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524f96c75c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Salidas_profesionales_en_el_sector_del_Neuromarketing\" >Salidas profesionales en el sector del Neuromarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Analista_de_mercados_especializado_en_tecnicas_proyectivas\" >Analista de mercados especializado en t\u00e9cnicas proyectivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Consultor_experto_de_neuromarketing\" >Consultor experto de neuromarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Experto_en_Customer_inteligence\" >Experto en Customer inteligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Brand_manager\" >Brand manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/#Experto_en_Design_Thinking\" >Experto en Design Thinking<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Analista_de_mercados_especializado_en_tecnicas_proyectivas\"><\/span>Analista de mercados especializado en t\u00e9cnicas proyectivas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sabemos que los an\u00e1lisis cuantitativos y cualitativos nos ofrecen una gran cantidad de informaci\u00f3n sobre el mercado estudiado. No en vano, lo mejor de elementos de investigaci\u00f3n cuantitativos como puede ser la <strong>encuesta<\/strong>, es que permite realizar una muestra muy amplia y f\u00e1cilmente gestionable a nivel de informaci\u00f3n.<\/p>\n<p>Por su parte, los <strong>medios cualitativos<\/strong> no son tan masivos a nivel de datos conseguidos, pero permiten obtener informaci\u00f3n muy valiosa en base a preguntas personalizadas. Hasta ahora, las <strong>encuestas<\/strong> o los <strong><em>focus group<\/em><\/strong> eran los sistemas m\u00e1s habituales para <strong>obtener informaci\u00f3n por los medios cualitativos<\/strong>. En los \u00faltimos a\u00f1os, las<strong> t\u00e9cnicas proyectivas<\/strong> entre las que se encuentra el neuromarketing permiten <strong>ofrecer informaci\u00f3n de decisiones inconscientes<\/strong> que -en gran medida- son de vital importancia para parametrizar el comportamiento de usuario. De hecho, es habitual en los focus groups organizados en la actualidad, instalar sensores biom\u00e9tricos para controlar las emociones de los participantes en dichos grupos.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2259105118\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Consultor_experto_de_neuromarketing\"><\/span>Consultor experto de neuromarketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Son muchas las empresas que no cuenta con un departamento propio de neuromarketing. El motivo es claro: las herramientas como <em>IRMF, Scanners, etc.,<\/em> tienen un precio lo suficientemente elevado, como para contar con ellas a la hora de realizar estudios espor\u00e1dicos. Adem\u00e1s, no es sencillo contar con profesionales especializados en el funcionamiento de estas herramientas.<\/p>\n<p>Por lo se\u00f1alado, lo habitual es que las empresas externalicen los servicios de neuromarketing y sean los expertos quienes realicen estas funciones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experto_en_Customer_inteligence\"><\/span>Experto en Customer inteligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como se\u00f1ala el equipo de Bitbrain: La mayor\u00eda de las marcas internacionales tienen<strong> departamentos de consumer intelligence<\/strong>. Las personas que trabajan en estos departamentos tienen un objetivo claro: <strong>obtener informaci\u00f3n de valor de los consumidores que ayude a desarrollar nuevos productos o dise\u00f1ar campa\u00f1as publicitarias que los seduzcan<\/strong>. Para complementar esta informaci\u00f3n, algunas de ellas, como en las empresas de investigaci\u00f3n de mercado tradicional, incorporan t\u00e9cnicas de neuromarketing\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_manager\"><\/span>Brand manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como se\u00f1ala <strong>Carlos Ruiz Falc\u00f3<\/strong>, de Branderstand, el <strong>Brand Management<\/strong> incluye 4 funciones:<\/p>\n<ul>\n<li><strong>Gesti\u00f3n estrat\u00e9gica de la marca<\/strong><\/li>\n<li><strong>Conocimiento del consumidor y el mercado<\/strong><\/li>\n<li><strong>Comunicaciones<\/strong><\/li>\n<li><strong>Dise\u00f1o<\/strong><\/li>\n<\/ul>\n<p>Pues bien, todas ellas requieren en la actualidad amplios conocimientos ligados al neuromarketing, en especial en lo referido al conocimiento del consumidor y del mercado. Es por ello, que cada vez m\u00e1s, las empresas demanden para el puesto de Brand manager, conocimientos amplios de neuromarketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experto_en_Design_Thinking\"><\/span>Experto en Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como se\u00f1ala<strong>&nbsp;Tim Brown<\/strong>,&nbsp;\u201cel <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/gestion-empresarial\/design-thinking-empresa\/\"><strong>design thinking<\/strong>&nbsp;<\/a>trata de una<strong> disciplina que usa la sensibilidad y m\u00e9todos de los dise\u00f1adores para hacer coincidir las necesidades de las personas<\/strong> con lo que es tecnol\u00f3gicamente factible y con lo que una estrategia viable de negocios puede convertir en valor para el cliente y en una oportunidad para el mercado\u00bb.<\/p>\n<p>Desde esta perspectiva puede entenderse que el neuromarketing juega un papel decisivo en esta disciplina y en esta salida profesional.<\/p>\n<p>Como ver\u00e1s, son muchas las \u00e1reas en las que un experto en neuromarketing puede especializarse. Como s\u00edntesis de lo se\u00f1alado hasta ahora, las salidas principales de esta disciplina son trabajar como consultor especializado en la misma, o en un departamento de marketing en temas relacionados con marca, customer inteligence, investigaci\u00f3n de mercados o el novedoso design thinking.<\/p>\n<p>En cualquier caso, el neuromarketing es un \u00e1rea con una gran trayectoria dentro del mundo del marketing, por lo que te animo a que valores enfocar tu carrera profesional en ella.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-644497693\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Si est\u00e1s interesado en el<strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\"> mundo del marketing<\/a><\/strong>, no olvides preguntar por nuestro m\u00e1ster en <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\">Direcci\u00f3n Comercial y Marketing<\/a> <\/strong>de <strong><a href=\"https:\/\/www.imf-formacion.com\/masters\/profesional\">IMF Smart Education<\/a><\/strong>. Estaremos encantados de atenderte. Adelante!<\/p>\n<p><strong>Enlace de inter\u00e9s:&nbsp;<\/strong><\/p>\n<ol>\n<li><strong><a href=\"https:\/\/es.semrush.com\/blog\/que-es-neuromarketing-ventajas\/\">\u00bfQu\u00e9 es el neuromarketing y cu\u00e1les son sus ventajas?<\/a><\/strong><\/li>\n<li class=\"field-item even\"><strong><a href=\"https:\/\/www.bitbrain.com\/es\/blog\/empresas-neuromarketing\">Tipos de empresas de neuromarketing<\/a><\/strong><\/li>\n<li><strong><strong><a href=\"https:\/\/www.branderstand.com\/de-marketing-a-branding\/\">De Marketing a Branding. Funciones del Brand Management<\/a><\/strong><\/strong><\/li>\n<li><strong><a href=\"https:\/\/arrontesybarrera.com\/creatibo\/que-es-el-design-thinking\/\">\u00bfQu\u00e9 es el Design Thinking?<\/a><\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hDTC01jVXF\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mejores-libros-neuromarketing\/\">Los 5 mejores libros de Neuromarketing en espa\u00f1ol<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00abLos 5 mejores libros de Neuromarketing en espa\u00f1ol\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mejores-libros-neuromarketing\/embed\/#?secret=hDTC01jVXF\" data-secret=\"hDTC01jVXF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"p62nP7JPlL\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/neuromarketing-y-ecommerce\/\">Neuromarketing + Ecommerce: La clave del \u00e9xito<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00abNeuromarketing + Ecommerce: La clave del \u00e9xito\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/neuromarketing-y-ecommerce\/embed\/#?secret=p62nP7JPlL\" data-secret=\"p62nP7JPlL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"BLGsr1g5py\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-neuromarketing-mejorar-venta\/\">5 consejos infalibles de neuromarketing para mejorar la venta<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00ab5 consejos infalibles de neuromarketing para mejorar la venta\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-neuromarketing-mejorar-venta\/embed\/#?secret=BLGsr1g5py\" data-secret=\"BLGsr1g5py\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6x4C8ey2LY\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/neuromarketing-tecnicas-neurociencia-aplicadas-marketing\/\">Neuromarketing: T\u00e9cnicas de la Neurociencia aplicadas al Marketing<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\u00abNeuromarketing: T\u00e9cnicas de la Neurociencia aplicadas al Marketing\u00bb \u2014 Blog de Marketing Online\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/neuromarketing-tecnicas-neurociencia-aplicadas-marketing\/embed\/#?secret=6x4C8ey2LY\" data-secret=\"6x4C8ey2LY\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/\" data-essbisPostTitle=\"Salidas profesionales si te dedicas al neuromarketing\" data-essbisHoverContainer=\"\">","protected":false},"author":14,"featured_media":9037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[397,232,6,10378,8772],"class_list":["post-9029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-direccion-comercial","tag-marketing-digital","tag-marketing-online-2","tag-marketing-y-direccion-comercial","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salidas profesionales si te dedicas al neuromarketing<\/title>\n<meta name=\"description\" content=\"El neuromarketing se definirse como el estudio del proceso de la toma de decisiones de los consumidores antes, mientras y despu\u00e9s de la compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salidas profesionales si te dedicas al neuromarketing\" \/>\n<meta property=\"og:description\" content=\"El neuromarketing se definirse como el estudio del proceso de la toma de decisiones de los consumidores antes, mientras y despu\u00e9s de la compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/salidas-profesionales-neuromarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-04T09:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" 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