{"id":9152,"date":"2019-11-28T10:00:15","date_gmt":"2019-11-28T09:00:15","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=9152"},"modified":"2020-06-22T12:16:37","modified_gmt":"2020-06-22T10:16:37","slug":"mailchimp-guia-basica-principiantes","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/","title":{"rendered":"Mailchimp: Gu\u00eda b\u00e1sica para principiantes"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1277727302\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/\" data-essbisPostTitle=\"Mailchimp: Gu\u00eda b\u00e1sica para principiantes\" data-essbisHoverContainer=\"\"><p><strong>Mailchimp<\/strong> es, actualmente, uno de los mejores<strong> gestores de correos electr\u00f3nicos<\/strong> y listas de leads que podemos encontrar en el mercado. La mayor\u00eda que visit\u00e1is el <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\"><strong>blog<\/strong> <\/a>lo conocer\u00e9is, ya que, si ten\u00e9is una web o una lista de clientes, entre las opciones que se barajan siempre para gestionar el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\"><strong>CRM<\/strong> <\/a>de estos contactos es <strong>Mailchimp<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-2891051975\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Guia_basica_para_principiantes\"><\/span>Mailchimp: Gu\u00eda b\u00e1sica para principiantes<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528b3673ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528b3673ec\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Mailchimp_Guia_basica_para_principiantes\" >Mailchimp: Gu\u00eda b\u00e1sica para principiantes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Crea_una_cuenta\" >Crea una cuenta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Maqueta_tu_Email\" >Maqueta tu Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Anade_una_Lista\" >A\u00f1ade una Lista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Gestiona_tus_usuarios\" >Gestiona tus usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/#Pulsa_el_boton\" >Pulsa el bot\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>No es una herramienta muy dif\u00edcil de usar, pero encontrar todas las funcionalidades de <strong>Mailchimp<\/strong> nos puede llevar unas cuantas horas de cacharreo con la aplicaci\u00f3n. Aunque en este caso, no es nuestra mayor preocupaci\u00f3n, vamos a explicar c\u00f3mo configurar <strong>Mailchimp<\/strong> para que se puedan ir enviando correos, aunque no tengamos ni idea de la plataforma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crea_una_cuenta\"><\/span>Crea una cuenta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por muy obvio que parezca, tener una cuenta donde podamos gestionar todos nuestros clientes es lo que nos va a ahorrar horas de trabajo en el futuro. Cualquier programa donde se manejen datos de distintos comercios\/leads\/ventas tienen que tener una cuenta \u201cmadre\u201d desde la cual se pueda ver todo lo que est\u00e1 pasando.<\/p>\n<p>Imaginaos tener que entrar en 5 cuentas distintas para ver las 5 campa\u00f1as de<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tips-google-ads\/\"><strong> Google Ads<\/strong><\/a> que tenemos activas, el tiempo que perdemos es considerable, y un minuto de m\u00e1s en <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-blogs-de-seo-y-posicionamiento-en-google\/\">Google<\/a> <\/strong>pueden ser muchos euros de menos. <strong>Mailchimp<\/strong> no es ninguna excepci\u00f3n, vamos a crear la cuenta de Mailchimp y veremos algo parecido a esto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9156\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia.png\" alt=\"mailchimp guia para principiantes\" width=\"814\" height=\"538\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia.png 915w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-300x198.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-768x508.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-128x86.png 128w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/p>\n<p>Como veis, la contrase\u00f1a tiene m\u00e1s requisitos que un puesto de trabajo, as\u00ed que usad una de la que os acord\u00e9is y cuidado con poner la misma en todos los sitios web donde os registr\u00e9is.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1520288421\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>Mailchimp<\/strong> tiene un plan b\u00e1sico para principiantes a 0$ con el que podremos tener hasta 2000 contactos. Suficientemente bien para iniciarse en el mundo de <strong>Mailchimp<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maqueta_tu_Email\"><\/span>Maqueta tu Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Mailchimp<\/strong> nos aconseja que el primer paso para nuestra primera campa\u00f1a sea <strong>maquetar el email que vamos a mandar<\/strong>. En el futuro crearemos plantillas para evitar estar dise\u00f1ando emails a cada rato, pero por ahora le vamos a hacer caso y, antes de a\u00f1adir usuarios, hagamos el email de nuestra campa\u00f1a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9158\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-2.png\" alt=\"mailchimp guia para principiantes\" width=\"885\" height=\"338\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-2.png 1013w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-2-300x115.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-2-768x293.png 768w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<p>Desde aqu\u00ed, vamos a poder <strong>crear un email con una plantilla ya dise\u00f1ada<\/strong>. Una vez entremos en crear un email nuevo (da igual cu\u00e1l de las tres opciones elijamos) podremos ir a \u201c<strong>Templates<\/strong>\u201d que estar\u00e1 abajo del todo, y dentro de \u201cTemplates\u201d encontraremos plantillas ya dise\u00f1adas en <strong>Layouts<\/strong>. Vamos a usar un Layout, en esta ocasi\u00f3n, para hacerlo todo m\u00e1s bonito, pero en el futuro te recomiendo no usar plantillas predise\u00f1adas de Mailchimp, ya que muchas otras personas las usar\u00e1n y podr\u00edas caer en un tema repetitivo para algunos clientes.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9159\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3-1024x474.png\" alt=\"mailchimp guia para principiantes\" width=\"910\" height=\"421\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3-1024x474.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3-300x139.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3-768x356.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3-1300x602.png 1300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-3.png 1365w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Elegimos la que m\u00e1s nos gusta y la modificamos como queramos. Como en este caso s\u00f3lo queremos ver c\u00f3mo funciona Mailchimp, yo la dejar\u00e9 tal cual, pero te recomiendo que trastees con las plantillas y las modifiques hasta que solo quede un atisbo de ellas. Es la mejor forma de aprender a usar la herramienta.<\/p>\n<p>El sistema de creaci\u00f3n de emails es sencillo y usando <em>Drag and Drop<\/em> as\u00ed que no ten\u00e9is excusa para que os salga un email precioso. Eso s\u00ed, por seguridad recordad, <strong>Mailchimp<\/strong> dar\u00e1 como inv\u00e1lidos <strong>todos los correos que contengan frases de las plantillas sin modificar<\/strong> y, ten\u00e9is que dar la opci\u00f3n siempre al usuario de darse de baja de nuestra lista de correos electr\u00f3nicos.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9160\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4-1024x471.png\" alt=\"\" width=\"961\" height=\"442\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4-1024x471.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4-300x138.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4-768x354.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4-1300x598.png 1300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-4.png 1362w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anade_una_Lista\"><\/span>A\u00f1ade una Lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez tenemos el email, nos toca crear nuestra lista de usuarios. Estos contactos pueden venir de listas de correos electr\u00f3nicos que ya tengamos o crearlos a partir de un formulario de contacto desde Mailchimp (tambi\u00e9n nos da esa opci\u00f3n).<\/p>\n<p>En este caso a\u00f1adiremos a un contacto para ver c\u00f3mo se hace, aunque normalmente no lo haremos a mano, as\u00ed aprendemos algo m\u00e1s.<\/p>\n<p>El procedimiento es tan simple como registrarnos en un sitio web, a partir de que el contacto est\u00e9 en nuestra lista, podremos enviarle nuestros emails.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9162\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-6-1024x492.png\" alt=\"mailchimp guia para principiantes\" width=\"1024\" height=\"492\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-6-1024x492.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-6-300x144.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-6-768x369.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-6.png 1289w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestiona_tus_usuarios\"><\/span>Gestiona tus usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tener contactos no lo es todo, una vez tengamos la lista de usuarios y de emails, podremos gestionarlos como es debido. Hacer listas de segmentaci\u00f3n, enviar correos a diferentes grupos, catalogarlos seg\u00fan el formulario que rellenaron e infinidad de cosas m\u00e1s.<\/p>\n<p>Desde audiencia, por ejemplo, podemos a\u00f1adir segmentos en los cuales vamos a decirle a <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-mejores-blogs-de-seo-y-posicionamiento-en-google\/\">Mailchimp<\/a> qu\u00e9 datos vamos a pedirles a los usuarios.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1202787999\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9163\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7-1024x462.png\" alt=\"mailchimp guia para principiantes\" width=\"1024\" height=\"462\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7-1024x462.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7-300x135.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7-768x346.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7-1300x587.png 1300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/11\/mailchimp-guia-7.png 1341w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pulsa_el_boton\"><\/span>Pulsa el bot\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez todo est\u00e1 terminado, mandar un correo ser\u00e1 tan f\u00e1cil como irnos a nuestra plantilla, elegir la lista de usuarios a la que le queremos mandar el email y pulsar el bot\u00f3n.<\/p>\n<p>Usad este poder con responsabilidad, que <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/titulacion-google-adwords\/\">Google<\/a> <\/strong>a la m\u00ednima nos detecta como <strong>SPAM<\/strong> si hacemos emails muy comerciales o invasivos. Si buscamos estar en las bandejas de entrada de los usuarios que tenemos en <strong>Mailchimp<\/strong>, lo mejor es que la redacci\u00f3n de los emails sea lo m\u00e1s cercana posible.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mailchimp-guia-basica-principiantes\/\" data-essbisPostTitle=\"Mailchimp: Gu\u00eda b\u00e1sica para principiantes\" data-essbisHoverContainer=\"\">","protected":false},"author":20,"featured_media":9154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[232,6,363,380,8772],"class_list":["post-9152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-digital","tag-marketing-online-2","tag-master-marketing","tag-master-marketing-digital","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailchimp: Gu\u00eda b\u00e1sica para principiantes<\/title>\n<meta name=\"description\" content=\"Mailchimp es, actualmente, uno de los mejores gestores de correos electr\u00f3nicos y listas de leads que podemos encontrar en el mercado.\" \/>\n<meta name=\"robots\" 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