{"id":9280,"date":"2020-01-15T14:02:21","date_gmt":"2020-01-15T13:02:21","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=9280"},"modified":"2020-06-22T12:17:31","modified_gmt":"2020-06-22T10:17:31","slug":"10-blogs-retail-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/","title":{"rendered":"10 blogs sobre retail marketing que debes seguir"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3142267997\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/\" data-essbisPostTitle=\"10 blogs sobre retail marketing que debes seguir\" data-essbisHoverContainer=\"\"><p>El<strong> retail marketing<\/strong> o <strong>marketing de venta al por menor<\/strong> es uno de los grandes focos de inversi\u00f3n en el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\"><strong>marketing online<\/strong>.<\/a> Desde los albores de Internet, las personas m\u00e1s astutas han intentado ir sac\u00e1ndole rentabilidad a la navegaci\u00f3n de los usuarios y, mientras unos se quedaban con los banners y los ingresos que aportaban las visitas al ver su p\u00e1gina web, otros creaban p\u00e1ginas directamente de comercios electr\u00f3nicos que pueden ser mucho m\u00e1s rentables, aunque tengan una mayor carga de trabajo t\u00e9cnico a la hora de crearlas.<\/p><div class=\"blogs-contenido\" id=\"blogs-1824574594\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_marketing_retail\"><\/span>\u00bfQu\u00e9 es el marketing retail?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab536ea40a4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab536ea40a4c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#%C2%BFQue_es_el_marketing_retail\" >\u00bfQu\u00e9 es el marketing retail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Los_mejores_blogs_de_Retail_Marketing\" >Los mejores blogs de Retail Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Retail_Awanzo\" >Retail Awanzo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Retail_Design_Blog\" >Retail Design Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Globalkam\" >Globalkam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Inforetail\" >Inforetail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#The_retail_Doctor\" >The retail Doctor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Retail_Minded\" >Retail Minded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#National_Retail_Federation\" >National Retail Federation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Retail_Marketing_Group\" >Retail Marketing Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#Nerd_Marketing_Blog\" >Nerd Marketing Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/#A_Better_Lemonade_Stand\" >A Better Lemonade Stand<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En primer lugar, nos hacen falta una serie de conocimientos t\u00e9cnicos para poder lanzar nuestra web en el caso de que queramos llevar nosotros desde cero la creaci\u00f3n de todo el proyecto. Si vemos que no tenemos tiempo o los conocimientos suficientes para llevar a cabo el proceso, podemos subcontratar la creaci\u00f3n de una web bajo nuestras directrices.<\/p>\n<p>Lo que s\u00ed os recomiendo es que os manteng\u00e1is muy informados sobre <strong>marketing digital<\/strong> en casi todas sus vertientes y gesti\u00f3n log\u00edstica. No es lo mismo hacer una venta al consumidor desde un almac\u00e9n que controlamos nosotros a hacerlo a trav\u00e9s de dropshipping, que el almac\u00e9n y el producto forma parte de otra empresa.<\/p>\n<p>Adem\u00e1s de tener estos conocimientos o soluciones para los primeros pasos de la creaci\u00f3n de una tienda online de retail, vamos a estar siguiendo a los mejores <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\">blogs<\/a> <\/strong>del sector en los que podemos encontrar todo tipo de informaci\u00f3n que nos ser\u00e1 necesaria en nuestro camino.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_mejores_blogs_de_Retail_Marketing\"><\/span>Los mejores blogs de Retail Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Retail_Awanzo\"><\/span><a href=\"https:\/\/www.retail.awanzo.com\/\">Retail Awanzo<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uno de los blogs de noticias sobre retail m\u00e1s importantes de habla hispana. Nos mantendr\u00e1 informados de las tendencias sobre el mundo del <strong>retail marketing<\/strong> y de las formas de creaci\u00f3n de una web para empezar en el mundo.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3703554937\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Retail_Design_Blog\"><\/span>Retail Design Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para aquellos amantes del dise\u00f1o, tan importante en el <strong>retail marketing<\/strong>, pod\u00e9is visitar el <a href=\"https:\/\/retaildesignblog.net\/\"><strong>Retail Design blog<\/strong><\/a>. Creado para que las tiendas luzcan espectaculares y sepamos captar la atenci\u00f3n del cliente al instante. Eso s\u00ed, en este caso, es un blog en ingl\u00e9s, pero merece la pena.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Globalkam\"><\/span>Globalkam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/globalkamconsultoresretail.com\/blog\/\"><strong>Globalkam<\/strong> <\/a>es una consultora para minoristas (retailers) que tiene un blog bastante interesante y en espa\u00f1ol (que no son tan f\u00e1ciles de encontrar). Si nos ce\u00f1imos a lo que nos ense\u00f1an en el blog, aparte de intentar vendernos su servicio como consultores (del cu\u00e1l alguna vez podremos tirar si nos atascamos), nos ofrecen soluciones para las dudas que nos puedan ir surgiendo sobre el retail marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inforetail\"><\/span>Inforetail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No podemos hablar del blog de retail sin mencionar a <a href=\"https:\/\/www.revistainforetail.com\/\"><strong>Inforetail<\/strong><\/a>. Es una de las mayores revistas para minoritas que podemos encontrar en espa\u00f1ol. Es completa en cuanto a que abarca desde art\u00edculos m\u00e1s t\u00e9cnicos a m\u00e1s estrat\u00e9gicos. Nos muestran ejemplos reales de lo que es ser un retailer en el mundo online y c\u00f3mo preparar nuestras estrategias de marketing frente al mercado que se nos abre por delante.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_retail_Doctor\"><\/span>The retail Doctor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahora s\u00ed, en ingl\u00e9s, pero la web de Retail marketing que no puede faltar en nuestra pesta\u00f1a de marcadores es <strong><a href=\"https:\/\/www.retaildoc.com\/blog\">The Retail Doctor.<\/a><\/strong> Es uno de los grandes pilares de conocimiento en el \u00e1rea del retail y no pod\u00e9is perder la oportunidad de echarle un buen vistazo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retail_Minded\"><\/span>Retail Minded<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otro de nuestros <em>\u201cMust read\u201d es<strong><a href=\"https:\/\/retailminded.com\/\"> Retail Minded.<\/a> <\/strong><\/em>Tiene toda la informaci\u00f3n necesaria para estar al d\u00eda en el mundo del retail. Est\u00e1 en ingl\u00e9s, pero eso es m\u00e1s una ventaja que un inconveniente, ya que siempre tendremos las noticias m\u00e1s frescas al otro lado del Atl\u00e1ntico.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"National_Retail_Federation\"><\/span>National Retail Federation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Considerada la mayor red de retailers del mundo, la <strong><a href=\"https:\/\/nrf.com\/\">federaci\u00f3n nacional de retail<\/a><\/strong>, nos ofrecer\u00e1 toda la informaci\u00f3n necesaria para que no se nos escape nada a la hora de generar estrategias de marketing del mundo de la venta al por menor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retail_Marketing_Group\"><\/span>Retail Marketing Group<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tal y como su propio nombre indica,<strong><a href=\"https:\/\/www.retailmarketing.com\/blog\/\"> Retail Marketing Group<\/a><\/strong> mezclan el marketing y el retail, el blog perfecto para ir iniciando nuestros pasos y saber todo lo necesario para continuar nuestra senda del menudeo. En ingl\u00e9s tambi\u00e9n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nerd_Marketing_Blog\"><\/span>Nerd Marketing Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><a href=\"https:\/\/www.nerdmarketing.com\/blog\/\">Nerd Marketing<\/a><\/strong> est\u00e1 dise\u00f1ado para que todos los frikis del marketing digital sepan c\u00f3mo usar las estrategias de<strong> retail marketing<\/strong> de la mejor manera posible. Se escapa m\u00e1s del mundo del retail, pero nos da consejos sobre ecommerce y <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-madrid-presencial\"><strong>marketing digital<\/strong><\/a> que ya quisieran otros blogs.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-66787233\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"A_Better_Lemonade_Stand\"><\/span>A Better Lemonade Stand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><a href=\"https:\/\/www.abetterlemonadestand.com\/blog\/\">A better lemonade stand<\/a><\/strong> es un blog para los que se inician en el mundo del<strong> retail marketing<\/strong> y quieren formar una buena base de conocimientos.<\/p>\n<p>Aunque est\u00e1 en ingl\u00e9s, es f\u00e1cil entender los consejos que nos ofrecen. Aunque se especializa en explicarlo todo bien para reci\u00e9n iniciados, los que controlamos un poco de la materia tambi\u00e9n veremos muy buenos posts que nos ayudar\u00e1n a mejorar nuestras estrategias.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/\" data-essbisPostTitle=\"10 blogs sobre retail marketing que debes seguir\" 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follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 blogs sobre retail marketing que debes seguir\" \/>\n<meta property=\"og:description\" content=\"El retail marketing o marketing de venta al por menor es uno de los grandes focos de inversi\u00f3n en el marketing online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/10-blogs-retail-marketing\/?o=5657\/page\/80\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T13:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T10:17:31+00:00\" \/>\n<meta property=\"og:image\" 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